Resources
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Squideo Submarine: Adam S.ongs
With a reputation for choosing the oddest tracks for Squid Squad playlists, this penultimate journey aboard the Squideo Submarine is undertaken by Sales Director Adam Shelton. His Spotify playlist will definitely be memorable, so let's dive in and start the journey.
Adam Shelton
Squideo’s Characters
Squideo has recently begun designing a series of new characters to use in our animated videos, making this an ideal time to answer your questions about the design process.
Adam Shelton
Common Mistakes
Everyone makes mistakes. To err is human. But in an online world, mistakes are no longer easily forgotten. Making a mistake with your branding can resonate for a long time, and potentially negatively impact your business. There are plenty of mistakes to make when branding, but what happened to the businesses who went ahead and made these errors. Let’s explore five examples of some of the worst branding mishaps in the past ten years.
Adam Shelton
The Advertising Universe
These marketing videos follow a consistent plot. This can have only two videos in the series, or dozens. It can run for a limited time, or over years. It drives people to look out for your adverts, because they want to see what happens next.
Adam Shelton
Top Social Media Platforms
There are a lot of social media options which have the potential to form a key part of your marketing campaign. A lot of options. So where to start? In a world where most businesses have a presence on social media, the argument can be made that these platforms are oversaturated and joining in won’t be of much benefit for your marketing campaign – but that’s not true.
Adam Shelton
Squideo Submarine: Lesley's Lullabies
The last Video Producer taking a journey aboard the Squideo Submarine is Lesley Ovington. We don't play favourites at Squideo, but Lesley has chosen some great tracks for our Squid Squad playlists since we launched our Spotify channel last year. Ready to hear her next picks? Let's dive and see what happens!
Adam Shelton
Different Animation Styles
When there’s as many options as Squideo provides to choose from, it can be hard to know what you want. Choosing the right animation style for your video is important as, once it’s released, the video will become a part of your brand. It should integrate directly into your existing media; not stick out like a sore thumb.
Adam Shelton
Character Cameos
Adverts often star characters, actors or the company’s owner and this representative can make all the difference in public perception of a brand. Love them or hate them, the right reoccurring character can make an advert and become synonymous with a brand.
Adam Shelton
Do It Yourself vs. The Professionals
There have been leaps and bounds in production software, which makes it a dream for inexperienced creators to create something pretty exciting. What software cannot provide, however, is expertise, knowledge, advanced production tools and best practice.
Adam Shelton
Squideo Submarine: Adam's L.yrics
As promised, this trip aboard the Squideo Submarine features Video Producer Adam Leveson. We’ve had a preview of his music style from our Squid Squad playlists produced for Halloween, Christmas, New Year and Valentine’s Day. But what will he pick for his voyage?
Adam Shelton
The Power of an Earworm
This short, catchy advertising technique is similar to a slogan except it’s set to a tune. Unlike a soundtrack, a jingle is only a few seconds long but they can wriggle into your customers’ memory – ensuring they remember your product for a long time!
Adam Shelton
What is a Businesses’ Story?
Animation is a powerful medium for storytelling, and a well-crafted story is ideal to build brand loyalty and B2C relationships. Consumers are less interested in listening to ordinary promotional messages and prefer to watch videos that tell compelling personal or brand stories.
Adam Shelton
Thinking about a video?
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