#1 Animated Explainer Video Service in the UK

A company explainer video is a concise video presentation in which a business can outline or explain their products and service. It is an opportunity to demonstrate to potential customers how what you offer can help them.

An explainer video could be used to give customers a thorough explanation of a complex product or service, or it could just be used to present a business to customers for the first time. 

Company videos can be highly versatile depending on the message you want to put across.

A well produced company explainer video can be a cost-effective way of generating interest and ultimately leads and sales. Most customers would prefer to view an explainer video than read a promotional material.

Video is naturally more engaging and compelling to those who view it, and this will hopefully lead to a boost in your conversions and sales. Company explainer videos allow you to deliver your information in a short space of time, perhaps just a minute or two, than you would in the same amount of time via any other written medium.

Using company explainer videos allows you to increase your trust and credibility. It will also have a positive impact when used on your website, in terms of boosting time on site and reducing bounce rates, and will also boost your SEO rankings.

A successful company explainer video is one that looks professional and is engaging so that viewers will watch it in its entirety. It should have a clear understandable script that explains the benefits of using your company’s product or service, and generally should be concise, perhaps no more than 3 minutes in length. A good call to action at the end of the video to prompt people to act, such as signing up or making a purchase, should be included.

Some companies may choose to go down the route of making their own company video, but more often than not these can end up looking quite amateurish and do more harm than good. As a company you only get one chance to make a good impression with a customer, so you want your company video to really hit the mark.

Naturally, you will want to place your company explainer videos on your website, not only on your home page but also on your high traffic landing pages, but there are other areas where use of a company video can be effective. These include:

In emails - boost the effectiveness of your emails by including a video. This can lead to improved open rates, click through rates and conversions.

On your blog - video can be more appealing to potential customers and allow you to get your message across in a concise clear manner. 

Social media - Facebook, Twitter, Instagram, Vine are just some of the social media opportunities to promote your company explainer videos and boost your company’s profile.

The cost of a company video depends on so many factors. What is the purpose of your video? How long does it need to be? How complex is your video? How quickly do you need it?

If your company explainer video is intended as a brief introduction to your company’s offer, then a video of around a minute long would be ideal. However,  if you need to explain a product or service in greater detail, a longer video would likely be required. You want the video to be of sufficient length to deliver the information, but not so long that it is a turn off and the potential customer doesn't make it to the end of the video.

At Squideo, we work to a ratio of 70 words per 30 second of script, so this is a good guide for the length of video you might require. Costs will often be on a flat rate with an agreed charge per set number of seconds of video, though how quickly you require your video can have an impact on costs.

The key to a successful company explainer video comes from good planning and execution, so before you even start getting creative, you need to know exactly what you want to get from your company explainer video. 

You don’t want to be spending money without knowing what would be considered a good return on your investment. Ask yourself the following about your business objectives:

• Who are your target audience?
• Will it appeal to them? 
• Do you need different videos for different target audiences?
• How will it reach your target audience? 
• What do you want your potential customers to do after viewing your video?
• What is your marketing strategy?
• What are your overall goals?

Making a company explainer video should be left to those who know how to create videos that deliver on your goals. An experienced video production company will be able to draw upon their experience gained in sectors similar to yours so they will know what is likely to work best for you.