Resources
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Enter the Snickers
This week’s installation of Advert Alchemy is breaking down the success behind Snickers’ 2014 Mr Bean advert, starring the one and only Rowan Atkinson. Chosen by one of our brilliant Video Producers, lets dive into the advert and find out what made this Sarah’s favourite advert of all time.
Adam Shelton
The Best Animation Techniques
Read on for Squideo’s top six favourite animation techniques and remember, if you’ve got a video project, get in touch.
Adam Shelton
The Artistocrusha
When asked why this particular advert had become his favourite of all time, Callum said: “I remember the advert from when I was younger, when I’d see it on…
Adam Shelton
The Power of the Thumbnail and Why You Need One
Deciding the concept and style of your video is important, but an often overlooked feature is the thumbnail of your video. An interesting and engaging thumbnail is what entices your users to click the play button in the first place, so if you don’t have a great thumbnail, your video won’t get seen.
Adam Shelton
Disnetasia 1992
In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Creative Director Hannah Bales.
Adam Shelton
Boost Your SEO With Subtitles
Many people now watch videos without sound – in fact, according to DigiDay, when silent autoplay is on default nearly 85% of videos are watched with the sound turned off. If you want your audience to watch your marketing video to the end, it needs to be optimised for silent viewing. Which is why subtitles are perfect for marketing videos posted on social media.
Adam Shelton
Cadbury in the Mist
In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Creative Director Ben Underwood.
Adam Shelton
Create Your Video Today
A video isn’t a single-use then dispose product, in fact marketing videos offer great reusability. While they were designed for a specific job, marketing videos can be repurposed repeatedly – ensuring you get your money’s worth out of the original product.
Adam Shelton
Squideo Submarine: Emily's Echoes
It's the last dive and it's finally time for Squideo's Marketing Executive, Emily Woodcock, to take the Squideo Submarine out for a spin. Since creating a Spotify account was Emily's idea, the heat is on to compile a stellar playlist. Let's see what she's got.
Adam Shelton
What is Your Story?
Engage the public with your businesses’ identity through storytelling. Brand storytelling focuses on the use of narratives to guide your customers through the history, development and values of your business. By adding brand storytelling to your marketing campaign, you can improve customer loyalty and humanise your brand.
Adam Shelton
The Joke's On You
If you can’t force people to watch adverts and become interested in your brand, what options are left? Make something people want to watch. Something entertaining. And for a lot of advertisers, that means something funny.
Adam Shelton
Animation Agencies vs. Freelancers: Which is Right For You?
There can be an overwhelming number of options available when looking for someone to create an animated video. Do you pick an animation agency? If so, a…
Adam Shelton
Thinking about a video?
Tell us what you need explaining and we'll come back with a quote and a timeline.