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We're SaaS Explainer Video Specialists

Animated video content is an innovative and effective method of demonstrating products and services in compelling formats, which keeps viewers engaged while being informed of different offerings.

SaaS Explainer Video Specialists

Explainer Video Specialists

Animated video content is an innovative and effective method of demonstrating products and services in compelling formats, which keeps viewers engaged while being informed of different offerings.

Made by real animators, not AI

Our Clients

  • NHS
  • Unilever
  • Amazon
  • Nisa
  • Aon
  • Imperial College London
  • Crohn's & Colitis UK
  • Ideal Boilers
  • CSCS
  • Network Rail
  • Aldi
  • British Transport Police
  • Arizona State University
  • Sense

SaaS Explainer Video Examples

Analytics Platform
SaaS Pricing Explainer Video
Software Development
Print Management
Personal Expense Tracking App
Onboarding Explainer

We’re specialists in crafting professional, quality video production for SaaS

Squideo is an independent, UK-based, animated explainer video production company, trusted by leading brands across the globe. We are specialists in crafting professional, quality video production for SaaS, which expertly showcases key services and features in a visually-engaging format. Software concepts can be challenging to explain and detail clearly, and many audiences can find it hard to comprehend the different aspects, particularly if they themselves are not tech-savvy. A SaaS explainer video can not only visually make concepts clear and memorable, but video content can also provide comprehensive training for staff, or easily outline key information to customers. From a SaaS onboarding video, B2b SaaS product video, or even a SaaS demo video, our dedicated process ensures that the videos we craft not only excel expectations, but also result in engaging, accurate content.

Free · Online Brief Builder

You know you need a video. Briefing it is the hard part.

The brief builder walks you through the same questions we'd ask on a kick-off call: what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.

  • Saves as you type, so you can stop halfway and come back whenever
  • Twenty-five questions, and only five that really matter
  • Ends with a document any production company could work from
  • Free, no card, and no password to remember

Start your brief

Three details and you're in. Nothing to install, nothing to pay.

Start my brief

Takes about five minutes. No obligation.

We’re specialists in professional, quality video production for SaaS

Squideo is an independent, UK-based, animated explainer video production company, trusted by leading brands across the globe. We are specialists in crafting professional, quality video production for SaaS, which expertly showcases key services and features in a visually-engaging format. Software concepts can be challenging to explain and detail clearly, and many audiences can find it hard to comprehend the different aspects, particularly if they themselves are not tech-savvy. A SaaS explainer video can not only visually make concepts clear and memorable, but video content can also provide comprehensive training for staff, or easily outline key information to customers. From a SaaS onboarding video, B2b SaaS product video, or even a SaaS demo video, our dedicated process ensures that the videos we craft not only excel expectations, but also result in engaging, accurate content.

Animated Video Displayed on Desktop and Mobile Screens

#1 Animated Explainer Video Service in the UK

Trusted by Leading Brands Around the World

Your video needs to look sleek, professional and should fit your exact marketing goals. This is why Squideo carefully crafts each video to be unique to your goals without the hefty price tag, and supports you through the process to help you generate the best possible ROI.

What our clients say

5.0
114 reviews
Richard Antrum

Squideo have just produced a brilliant video for a new product about to be launched. We wanted a video that was distinctive, with content that shows the product features in a really interesting way. And Squideo delivered! From understanding our brief, through to presenting ideas and ultimatley producing a great video, I would recommend Squideo to any business looking to work with an agency that gives 100% service standards and offers a superb product and value for money. We will definitely be back!!

Ahmad

Worked on a few videos now with the team. Quick and easy order process and the end result is of top quality. Very impressive comments from clients. 10/10.

Systemagic Ltd

Really impressed with the quality of work and customer service that Fifty Squid provide. We've had two animations produced and both have visually been fantastic! Both were professional, completely on brand and on brief! We liaised with Ben throughout who ensured that we were happy with the finished product and even made a few emendates for free. Really happy with the service provided and will 100% be working with Fifty Squid again. Thank you guys!

Matthew Kendall

Really easy system to use to create a video and our videos look great

Simon Webster

What a fabulous company from start to finish! The team at Squideo listened intently, and understood completely the message we wanted to portray, and our target audience. Everyone here agreed that the end result was absolutely spot on; informative, reassuring with a dash of humour! We'll definitely use Squideo again!

Howard Gregory

Many thanks to all at Squideo for a first class job on the production of the videos for our website , very impressed with the guidance and cost, Im really pleased with the end result. I would recommend Squideo to anyone

Christian Rodwell

Loved working with the team at Squideo! They were extremely efficient and the process was made very easy and they delivered exactly what I was looking for for a fantastic price.

brian kerrigan

Really impressed with the quality for a very competitive price

Simon Cattell

A pleasure working with Squideo. The team are fast and professional. We have been working with them for over a year on a large project involving loads of animations and illustrations, the result has been excellent, thank you.

Dewhurst Ltd

Squideo have produced five animated videos for me so far which have been well received by our existing customer base and potential customers. The service and ethos of the team at Squideo has been outstanding, nothing is too much trouble. There communications skills and flexibility is exceptional which has helped me significantly, especially when I’ve been busy. Would definitely recommend animated video to show customers your products and services and without doubt would use Squideo to produce them.

Bill Thomson

What an excellent service. Great communication and a very high quality video that hit the spot with a minimum of revisions. Tremendous value for money and we will use them again.

Cherie Howlett

Professional videos, created quickly with excellent customer service.

Our Process

The video production process has never been easier than with Squideo. All you need is an idea, and we can work directly with you to build it into something inspiring.

Global & multilingual video production

Licensed footage styles

With access to millions of commercially licensed clips, we also produce videos that blend animation with stock footage, eliminating the need for filming. We can also use any digital assets you provide.

Any language

We produce translated videos in any language: Polish, Arabic, Chinese, Urdu and many more. Full translation includes a native voiceover artist, or text and subtitles only.

6 Reasons Why SaaS Companies Invest in Explainer Videos

  • 01

    Accelerate Understanding

    Explainer videos simplify complex ideas in seconds, helping viewers grasp your concept quickly with less friction.

  • 02

    Increase Conversions at Key Touchpoints

    Whether used on landing pages, in adverts, within sales presentations or internally, high-quality explainer videos consistently boost engagement and prompt more people to take action.

  • 03

    Stand Out in a Crowded Market

    A well-crafted video immediately elevates brand perception and helps businesses distinguish themselves where competitors rely on text-heavy messaging.

  • 04

    Scale Sales and Support Effortlessly

    Explainer videos deliver clear, consistent communication, helping teams answer common questions, overcome objections, and educate customers without adding to workloads.

  • 05

    Build Brand Trust and Credibility

    Professional visual storytelling reinforces confidence, making buyers feel more assured when choosing your product or service.

  • 06

    Improve Performance Across Every Channel

    Explainer videos perform strongly on websites, social media, email campaigns, exhibitions, investor pitches, and onboarding, maximising return on a single creative asset.

Why Choose Squideo As Your SaaS Explainer Video Agency?

  • Dedicated Account Manager

    Your dedicated account manager is on hand to support you every step of the way, discussing your ideas, filling in the gaps and implementing your feedback through each stage of production.

  • Over 5,000 Videos Produced

    We are a renowned video animation agency, with vast experience in helping businesses just like yours get more leads, engage customers and generate an ROI.

  • Music and Voiceover Included

    With an array of extras included such as a voiceover (a range of accents are available), licensed music and subtitles, your video can be understood anywhere by anyone.

  • Digital Marketing Team

    We have an in-house marketing team who can provide you with full-service digital marketing skills to drive traffic to your website and video views.

  • Script Writing Service

    We have our own in-house professional copywriters who can turn even the most complex process into interesting and engaging messaging for your video script.

  • Global Experience

    We have been pioneers since 2015 creating videos of every style for companies all around the world, so we know what works.

Triple Protection Guarantee

How the guarantee works
1. Storyboard
Unlimited revisions
2. Visual Concepts
Free set of visual revisions
3. First Draft
Free set of visual revisions