Different Styles of Animation to Suit Your Brand
When there’s as many options as Squideo provides to choose from, it can be hard to know what you want. Choosing the right animation style for your video is important as, once it’s released, the video will become a part of your brand. It should integrate directly into your existing media; not stick out like a sore thumb.
That’s why Squideo has compiled this quick guide to help you choose the right style of animation to suit your brand. Let’s dive in!
Different Animation Styles
Squideo have created over 5000 videos for a wide variety of industries across the globe and we strive to make every video unique and a true reflection of the client. We want our videos to look like they were produced internally, fitting seamlessly into your existing brand.
During the early stages of video production, we speak to clients about how they want their video to look and reflect their current media. From these conversations, Squideo’s brilliant Video Producers identify the animation style that would work best for the client.
There are more animation styles than we could list but, broadly, we break down animation into six categories to simplify the process for our clients.
01. Character-Driven Animation
At Squideo, our Video Producers expertly craft animated characters using our in-house cartoon animation software. Whether the client wants their video to be playful or professional, adding characters is a creative way of engaging your audience. Character design depends on the client’s preference, and can be anything from realistic depictions of people to cartoonish, brightly-coloured animals.
02. Icon-Based Animation
If characters don’t feel right for your brand but you still want a visual representation, icon-based animation is a great alternative. The icons, like characters, can be designed in a range of styles to suit your brand. Icons help break down complex subjects and simplify a narrative by visually replacing long audio explanation.
03. Isometric Projection Animation
By adding the illusion of depth, perspective rendering and playing with dimensions, this animation style adds a three-dimensional quality to your video. Wonderful for depictions of products, but also a way to make icons even more engaging, isometric projection also lends itself nicely to videos for construction and design industries.
04. Line Animation
With the illusion of smooth motion and animation, you can better set the mood and create an engaging, powerful story that truly captures your audience by employing line animation in your video. Watch the video we created for Callala below to get an idea of how this clean animation style could work for your brand.
05. Screencast
A screencast is a video recording taken from a computer or mobile, overlayed with animation and audio. This is a great way to show off software and apps to potential users as it lets them explore with the narrator as their guide.
06. Stock-Footage Animation
With access to millions of commercially licensed clips, Squideo also produce videos that blend animation with stock footage, eliminating the need for filming. Alternatively, if the client would like to use specific footage, this can be incorporated into the video to create a truly unique piece of content that shows off your products, headquarters or staff.
How to Choose the Right Animation Style For Your Brand?
Squideo’s Creative Directors and Video Producers are on hand throughout the entire production process to give advice about the best way to proceed with your video. When Squideo takes on a new client, our team delves into your brand to identify existing styles and explore how a video can run alongside this.
During pre-production, the person in charge of creating the storyboard for your video will consider three things to choose the right animation style for your brand.
01. Video Aim
Is the video for a specific product? An explainer about your business? Whatever the aim of the video, it will inform the style your video should have. For company-wide videos, stick to the corporate branding guideline. For videos looking at products or specific topics, there’s an opportunity to break away and play around by adding new colours and imagery to reflect this area.
02. Stay on Brand
Your brand consists of a few main things: your website, social media platforms, logo and company documents. Do you already use icons on your website? Perhaps your logo has a character that could come to life in a video? The producer’s will look through these before crafting the visuals, but if there’s something particular about your branding you love and want to amplify just let us know!
03. Know Your Audience
Squideo has created thousands of videos for thousands of businesses, each one catering to a different audience. Look at your video aim to assess who the video should appeal to and we’ll consider the best animation to engage them.
Get Started with Your Video
Convinced a professional video production is right for you? Watch the video below to get a better understanding of how Squideo creates explainer videos to suit your project brief.
Get in touch with the Squideo team today to find out more!
