Squideo Submarine: Adam S.ongs

Adam Shelton

With a reputation for choosing the oddest tracks for Squid Squad playlists, this penultimate journey aboard the Squideo Submarine is undertaken by Sales Director Adam Shelton. His Spotify playlist will definitely be memorable, so let's dive in and start the journey. 

You never thought Peter Pan was lucky to have an autonomous shadow until now. Is a solo trip aboard the submarine a dream vacay or will you be climbing the walls within a few hours?

Going on a submarine? Absolutely! I’d love to do that. I think, if I had the adequate training to operate a submarine and the Squideo Submarine could handle it, I’d love to go to the Mariana Trench. The deepest trench in the ocean. I heard a story about some guy who did it and the window cracked. Which sounds like a terrible way to almost die. 

So yeah, in short, I’d love it.

Where words fail, music speaks (thanks Hans Christian Anderson). Music is about to become your only companion. How much of a role does it play in your day-to-day life?

I love music. I predominantly listen to music to influence my mood, especially if I’m in the gym and I need motivation. When I’m there it’s pretty much always metal or heavy rock – something really angry. That works really well. 

When I’m driving I like techno electronic, female vocal house trance, that sort of thing. Any sort of dance music. The car’s a great place to listen to good audio and electronic music is my favourite way to test a good audio system. 

I don’t play music myself, even though I love listening to it. I used to play guitar when I was little until I was about 13 then I stopped playing. Sadly. Just got, like, really busy and didn’t pick it up for a couple of years. Probably could jangle along a bit, but that’s about it. 

Take advantage of having the submarine all to yourself and play whatever music you want. Are you a fan of one genre or era, or do you like to mix things up? 

I've got a sort of blast from the past playlist that I do listen to quite a bit which is made up from loads of songs from a different era. I’ll definitely play that while I’m down there. I also love instrumental stuff. Love the guitar, even though I don’t play it anymore. I don't need any lyrics, I just appreciate a good musician.

You might be the only crew member, but space is at a premium aboard the Squideo Submarine! You’ve been given strict orders to bring only one bag of personal effects. What are you taking?

Beer. I love a beer, as we all know, and I can’t think of a better place to have one then at the bottom of the sea. So that would be one thing. I’d also want some good noise-cancelling headphones. Not that there’s much noise down there but, yeah, I do like listening to audiobooks before bed or when I want to relax. 

The team at Squideo are always prepared. Like Boy and Girl Scouts. Should the unimaginable happen, and you get taken in by the Tank Gang never to return to the Great Barrier Reef again, what song do you think your family and friends would remember you by?

I think it would be Desperate Times by Killswitch Engage. I really like the song and also it would be fitting with what sounds like a pretty desperate time. 

Do your musical tastes align with your family and friends or is it wildly different?

Generally no, but I definitely have at least one family member or one friend that will align with each music genre that I like. 

Like smell, music can have strong associations with certain memories. We don’t want to consider how the Squideo Submarine will smell after a week; instead, choose a song which you associate with your childhood.

Johnny B. Good by Chuck Berry. It reminds me of playing the guitar when I first started learning with my Dad. It’s the kind of thing we used to play at first, these bluesy acoustic songs. And then when I got a little better, I used to play Jimi Hendrix songs. 

Do you hear something? Is it a knock at the door? Or the clunk of a submarine falling apart? Maybe the silence is finally getting to you. Better put on some more music. What do you play when you want to relax?

Usually some kind of electronic music, Euphoria style. Mostly when I’m relaxing I don’t listen to music, I prefer an audiobook. Something easy to listen to when I’m driving on the motorway. Or, of course, relaxing in a submarine. 

There is a hatch with a ‘break in case of emergency’ window. If the solitude gets too much would you go for a walk on the ocean floor? What would you hope to see?

Definitely, that sounds great. I’d love to take a walk at the bottom of the ocean. I don’t know if the technology actually exists to enable that to happen at the depth I’ve chosen but, if it were, absolutely.

Our brain likes to fill moments of silence, whether we want it to or not! What was your last earworm?

It’s always annoying songs like Baby Shark or something by Ariana Grande, that sort of thing. The type of music that’s not really my bag. But Sarah, my partner, tends to put it on in the car using my Spotify which then screw up the algorithm and gives me more of that stuff. Which means more earworms. 

Squideo videos look inkredible, but there’s also a soundtrack! Which piece of Squideo-approved background music always gets stuck in your head?

I’m going out there and picking a song we’ve never used in a video before, which I know isn’t the question, but it’s a song we should use. If we could afford the licence. 

Why by Busted. It’s pretty much Ben’s favourite song. And I think we once listened to it on repeat continuously for at least a day. Unfortunately since then I’ve never liked the song as much as I once did, but it now always makes me think of Ben and Squideo.

It’s almost time to come back to the surface! The journey went a lot quicker with music, didn’t it? What song are you playing in celebration of your return?

It would actually be Why by Busted again. Because returning to the surface wouldn’t be a celebration at all, because being in a submarine sounds fantastic. So “why am I returning” would totally be on point. 

We returned to the surface where the H.M.S Fifty Squid was waiting to welcome the Squideo Submarine and its crew of one back onboard. Sadly, Nemo hasn't turned up yet but the excursion gave us a great opportunity to explore the depths and breadths of the ocean with the one and only Adam Shelton.

Join us next time, when we’ll take a final trip beneath the waves with our Marketing Executive: Emily Woodcock.



Not sure where to start?

Let us take care of it!

Request a FREE Idea Brief
by Ben Underwood 3 September 2025
Struggling to turn website visitors into actual customers? You’re not alone. High traffic means nothing if confused users leave without converting. Whether it’s unclear messaging, overwhelming copy, or a lack of instant clarity; these issues silently kill conversions. In fact, most visitors decide whether to stay or bounce in under 10 seconds. That’s where explainer videos come in. They simplify, clarify, and sell. Below, you’ll discover five proven strategies to fix low CVR with video, all designed to keep users engaged, informed, and ready to take act 1. Hold Attention Instantly: The 10‑Second Rule Most UX studies highlight that website visitors often bounce from a page in just 10–20 seconds unless they’re presented with a clear value proposition immediately. Explainer videos solve that by offering a play button - a low commitment invitation. On average, 79% of users prefer watching a video over reading text, and 97% say the right explainer helped them better understand a product. Action Tip: Place your explainer video above the fold and keep it to 60 seconds or less. That time frame aligns with best practices and keeps users engaged. 2. Cut Through Overload by Simplifying Complex Ideas When visitors don't understand what you're offering, they leave. Explainer videos work because visuals and narration stick better than text. In fact, viewers retain 95% of a message from a video versus only 10% from reading. They also help unpack intricate information, like SaaS features or internal processes, which might otherwise overwhelm. Action Tip: Use animation to highlight how your product solves a problem or improves life, not just what it does. 3. Build Trust Quickly Without Walls of Text Trust is a key conversion driver. When people land on your site, they want answers fast. They’re not looking to scroll through paragraphs to figure out what you do. They want clarity and confidence. That’s why explainer videos are so powerful. They build trust by simplifying your message and delivering it in a way that’s easy to understand and hard to forget. Brands using explainer videos report up to an 81% boost in sales conversions, and some see support tickets drop by over 50%, because the video handles the heavy lifting upfront. There's real science behind it, too. Studies show that people retain information better when it’s delivered through both visuals and audio. An explainer video does exactly that, combining clean animation with clear narration to connect faster and stick longer. If trust is the barrier, video is your shortcut. 4. Seamlessly Guide Viewers to Take Action Explainer videos should end with a clear and compelling CTA. After 90 seconds of content, viewers are primed to act. Videos don’t just engage, they drive deeper attention. Landing pages with video keep visitors on-site longer, increase click-throughs, and boost conversions. Action Tip: Combine your video with a strong visual CTA right below, like “Book a Demo” or “Watch the Next”. 5. Multiply Touchpoints, Multiply Conversions Explainer videos don’t live on landing pages alone. Deploy them across email campaigns, social ads, pitch decks, and internal comms - honestly the list goes on! One study shows that personalised videos in outreach emails can lead to 5× higher open rates and 8× more replies. Action Tip: Reuse your core 60‑second explainer in trimmed formats for LinkedIn, YouTube prereels, and support libraries. Explainer videos aren’t just a marketing accessory, they’re high-conversion powerhouses. When done with clarity, creativity, and strategic placement, they become your silent salesperson. Squideo’s style is clean 2D visuals, a flair for storytelling , and a rhythm that keeps viewers watching. Got a brief ready? Share it with us today for a free , no-pressure quote. Not quite there yet? Download our free brief template to get started in minutes.
by Adam Shelton 6 January 2025
Discover the most captivating animated ads of 2024 and learn what made them resonate so powerfully with audiences.
by Adam Shelton 12 December 2024
Discover how construction companies leverage explainer videos to simplify complex processes, enhance training, & improve project communication effectively.
by Adam Shelton 5 November 2024
Discover how to select the perfect animated explainer video for your startup. Boost engagement and conversions with the right visual storytelling approach.
by Adam Shelton 5 November 2024
Discover how animated videos are revolutionising crowdfunding campaigns, helping startups attract investors and bringing innovative ideas to life.
Nonprofit Video Marketing
by Adam Shelton 27 September 2024
Discover our top 5 strategies for creating an effective animated explainer video to help increase conversions and build brand awareness.
by Adam Shelton 18 June 2024
Discover innovative ways to leverage video marketing in our blog. From storytelling to demos, learn how to engage, build brand awareness, and drive conversions.
Utilising Video in Digital Marketing for Investing Start-ups
by Adam Shelton 14 May 2024
Uncover the impact of video & animation in propelling investing start-ups. Elevate your digital presence & stand out in the competitive landscape.
by Adam Shelton 29 April 2024
From iconic characters to animated adverts, learn how cartoons shape our understanding of the world and how they can tell your story this World Cartoonist Day.
by Chloe Wong 23 April 2024
In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
More posts