Rick Bowers
★★★★★
Absolutely brilliant from start to finish. If you are not using this company, you should be
Get Incredible Results with Software Explainer Videos
We create professional, goal-orientated and powerful animated software explainer videos that entertain, educate and engage your target audience. They do the explaining for you!
Made by real animators, not AI
Software Explainer Video Examples
10 Mind Blowing Explainer Video Stats
97% of businesses said that their explainer video has helped increase user understanding of their product or service. (Hubspot)
86% revealed it has helped them generate leads, while 81% said video has helped them directly increase sales. (Wyzowl)
53% said their video had helped reduce support calls. (Wyzowl)
Emails with video have 300% better click rates. (Forrester)
Landing pages with explainer videos convert 86% better (Yans Media)
64% of online buyers decided to purchase after watching a video on social media. (Forbes)
43% of customers buy something they saw in YouTube ads even despite the fact that 81% of users mute video ads. (Online Marketing Gurus)
85% of users tell they are more likely to buy something after seeing an explainer video about it. (Yans Media)
68% of users prefer to watch an explainer video on how to fix something instead of getting in touch with customer support. (Yans Media)
Free · Online Brief Builder
You know you need a video.
Briefing it is the hard part.
The brief builder walks you through the same questions we'd ask on a kick-off call: what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.
- Saves as you type, so you can stop halfway and come back whenever
- Twenty-five questions, and only five that really matter
- Ends with a document any production company could work from
- Free, no card, and no password to remember
Start your brief
Three details and you're in. Nothing to install, nothing to pay.
Start my briefTakes about five minutes. No obligation.
5 Mind Blowing Software Video Stats
- 79%
- of people say watching a video has convinced them to buy a software or appWyzowl
- 97%
- of businesses said that their explainer video has helped increase user understanding of their product or serviceHubspot
- 53%
- of marketers said their video had helped reduce support callsWyzowl
- 68%
- of users prefer to watch an explainer video on how to fix something instead of getting in touch with customer supportYans Media
- 64%
- of online buyers decided to purchase after watching a video on social mediaForbes
Our Clients
“Right from the start and throughout the entire clearly laid our video creation process, I felt the Squideo team understood exactly what I was looking for. I was looked after and advised the entire way and at the end received an amazing promotion video!”
Tiffany Kroll
“The guys at Squideo have a great workflow that makes it easy to perfect your video with them in a very collaborative way. All suggestions are dealt with in a positive way, and they don't stop until you are completely satisfied with the final result.”
Julian Cole
"It was a delight to work with the Squideo team. The team were super professional throughout the process, always ensuring that we had everything we need and patient throughout our review process. By far the fastest and most competitive product in the market."
Jason Howling
Case Study
Claire Fox, Project Manager at Enclave
What caused you to start looking for a video production agency? "We’re still very small in size, with less than 10 full-time employees, meaning our internal resources are quite limited in creating the content we needed at the output level we were expecting." How did you find Squideo’s service/team? "Can’t fault it; did I mention we work in a very niche area? As such we had quite a few changes and tweaks throughout the process, but nothing was too much trouble and the team have been happy to use both their creative expertise and work with our team to integrate our own vision." How did you find Squideo’s communication and process? "Brilliant, always a same-day response from Ben and he was extremely helpful (and patient) with anything we threw at him!" Did you get the video you envisioned? "Absolutely, as a marketer I can be all-too fussy about the quality of the content we put our name to, but I am incredibly happy and proud to have such a polished video in our repertoire!"
Our Process
The video production process has never been easier than with Squideo. All you need is an idea, and we can work directly with you to build it into something inspiring.
Global & multilingual video production
Licensed footage styles
With access to millions of commercially licensed clips, we also produce videos that blend animation with stock footage, eliminating the need for filming. We can also use any digital assets you provide.
Any language
We produce translated videos in any language: Polish, Arabic, Chinese, Urdu and many more. Full translation includes a native voiceover artist, or text and subtitles only.
What our clients say
★★★★★
114 reviews
Mick Silver
★★★★★
We get approached all the time by 'explainer video' co's from around the world - most produce very average output at exorbitant prices. But Squideo are different, young, bright, efficient & talented - they 'get' the message you wish to convey and produce a great product at a very good price = excellent value and I highly recommend them. Mick Silver - CEO Moovshack - the ultimate property app
Core Group
★★★★★
Super fast service and amazing video! We are really pleased. They matched everything exactly to how we wanted it :)
Richard Antrum
★★★★★
Squideo have just produced a brilliant video for a new product about to be launched. We wanted a video that was distinctive, with content that shows the product features in a really interesting way. And Squideo delivered! From understanding our brief, through to presenting ideas and ultimatley producing a great video, I would recommend Squideo to any business looking to work with an agency that gives 100% service standards and offers a superb product and value for money. We will definitely be back!!
Jordan Hackford
★★★★★
We have just received our completed video from these guys and I must say it's exactly what we was hoping for! All the team are very helpful and the price is fantastic! They really do go above and beyond to tailor the video to each of your needs. Highly recommended! Thanks from all of us at ESP!
Simon Currey
★★★★★
Outstanding experience with a talented team, they were able to realize our vision and more.
Purple Tasche
★★★★★
We would highly recommend Fifty Squid for business videos. The service throughout was great and the final animation was better than we could have imagined.
Andrew Steele
★★★★★
Both of our businesses have used Fifty Squid to produce corporate videos and we could not be happier. The process is quick, simple (and extremely good value for money) and the results were stunning. We could not be happier and look forward to using them again in the very near future.
Cherie Howlett
★★★★★
Professional videos, created quickly with excellent customer service.
Andrew Whitehouse
★★★★★
This was an excellent and seamless video animation service from beginning to end. To produce such a professional and cost effective educational video so quickly was fantastic, thank you!
amazing buntings
★★★★★
Highly recommend Fifty Squid service! The communication is excellent. The team is professional,creative and friendly. We are very impressed with their work. Our requirements were met to every detail. Outstanding result.Thank you!
Easirent Car Hire
★★★★★
Incredible Value for Money. We found this company through Twitter and contacted them for some advice which they were more than happy to give. The team have been helpful, professional and honest throughout and once we received our videos we were so happy with the quality. There was a slight worry the quality wouldn't be as good as expected due to the price being so low but we have been blown away both times with the effort put in and the ease to amend our products. Can't thank them enough, well done Fifty Squid. You're a model business! With Thanks, Easirent Car Hire
Range of Voiceovers
We offer a wide selection of voiceover artists to suit your brand and message
Priority Scheduling
Need a faster production turnaround time? Select our priority scheduling option (subject to availability)
Money-Back Guarantee
Our triple protection money-back guarantee gives you the reassurance that your marketing budget is safe and sound
Benefits of Animated Explainer Videos
Animated software explainer videos are a valuable asset for companies looking to explain their software in a way that is engaging, easily understandable, and memorable. Software can be complex, and it can be challenging to try and explain its functionality and various elements in a way that is easily understood. Through animated video production, complex information can be broken down and explained in a visually interesting and simple way, making it easy for viewers to understand and engage. As a visually interesting and dynamic format, animation can attract and engage viewers, increasing your post engagement and entertaining viewers. This format can also enhance brand awareness and recognition, by showcasing your brand’s unique personality and style, while ensuring that your messaging remains consistent across all your marketing channels. Animated explainer videos are also the ideal format for training videos, as creative visual elements can outline the various complex processes or elements, and make it easy for viewers to engage and understand.
5 Reasons Why Software Companies Invest in Explainer Videos
- 01
Simplify Complex Features and Workflows
Explainer videos break down intricate software functions into clear, visual steps, helping users quickly understand how your product works and why it’s valuable.
- 02
Accelerate User Onboarding and Adoption
New users learn faster with visual guidance. Videos reduce confusion, shorten onboarding time, and help customers become productive more quickly.
- 03
Increase Conversions During the Buyer Journey
A concise explainer video on landing pages, demo requests, or product tours boosts engagement and drives more prospects to book a demo, start a trial, or sign up.
- 04
Reduce Support Tickets and Repetitive Queries
Tutorial style explainers answer common questions upfront, easing the load on support teams and improving customer satisfaction.
- 05
Highlight Product Updates and New Features Clearly
Impactful visuals help communicate what’s new and why it matters, increasing feature discovery and encouraging users to get more value from your software.
- 06
Stand Out in a Competitive SaaS Market
High quality animation elevates brand perception, differentiates your offering, and helps you convey innovation more effectively than text heavy documentation.
Software Explainer Videos
At Squideo, our bespoke animated software videos are a visually compelling and unforgettable way to explain software and applications, break down key concepts and elements, and provide detailed explanations in a simple and easily understandable format. Our videos can be seamlessly shared across various platforms, which can generate heightened engagements and interest from your target audience. We specialise in creating a wide range of visual assets, including customer-facing videos, insightful training materials, and engaging FAQs perfect for both customers and employees. Our talented team of animators work closely with you to deliver your unique branding and marketing messages, effectively communicate your software’s features, and tell your story through visually interesting storytelling. We are well-versed in crafting impactful digital designs, and we can utilise any screenshots, screencasts, and reanimate software elements to create aesthetically pleasing and expert previews. With Squideo’s video production, you can expect dynamic, engaging, and creative assets that expertly showcase your software.
Are you ready to get started?
Triple Protection Guarantee
How the guarantee works- 1. Storyboard
- Unlimited revisions
- 2. Visual Concepts
- Free set of visual revisions
- 3. First Draft
- Free set of visual revisions