Joining a social media platform isn’t enough to make a marketing campaign, but so long as you choose the right platforms and produce quality content it can make a huge difference to your existing campaign. 

Top Social Media Platforms

We’ve talked before about the big three social media platforms: Facebook, Twitter and Instagram. To recap, these platforms have a combined monthly active user base of 4.29 billion people. Having an account on each of these platforms puts you in the pocket of half the world’s population (Source: Backlinko 2022).

Each of the big three, and many like them, run paid advertisements and offer additional tools and insights if you switch from a personal account to a business or creator account. Instagram and Facebook also have marketplaces, to facilitate direct sales which is great for B2Cs. 

Having a Facebook, Twitter and Instagram account for your business is a must – ignoring these titans of social media will get you nowhere and you’ll miss out on a huge opportunity to engage directly with your customers. 

What about the other platforms you say? Luckily for you, Squideo has already dived deep into some of the lesser utilised platforms, outlining the benefits they have for businesses and how to use them to your advantage in our Have You Considered series. This covered Spotify, Clubhouse, Pinterest, Tumblr and Reddit. And the runner’s up to the big three, TikTok and Snapchat, are seriously worth considering as they only continue to grow in users. 

It’s vital to tailor your content to stand out, and choose your platforms with care. To engage your customers and convert new visitors, identify multiple platforms where they are most active. Find out your customers’ location, age range, professions, and any other identifiers you can think of to help identify the right platform to reach them on. 

How to Use Social Media in Your Marketing Campaign?

Once you have an account on the social media platforms of your choice, it’s time to add them into your marketing campaign. To find success with social media, here are Squideo’s five top tips.

01. Create a Business Account

The most popular social media platforms are geared up for the buyer-seller market. Each of the big three, and many like them, run paid advertisements and offer additional tools and insights if you switch from a personal account to a business or creator account. This makes social media a vital tool to track Customer Relationship Management (CRM) and engagement on specific products and services. 

02. Create Reels and Stories 

It’s estimated that more than 500 million people use Instagram Stories daily. In 2022, Instagram Stories were used by 36% of businesses to promote their products, and 25% of Gen Z and Millennials use stories to find products and services. These numbers speak for themselves about the important role story and reel format plays in the daily lives of millions of potential consumers, so jump onto the trend or get left behind. 

03. Open a Store

Shopping is a range of features offered by platforms like Instagram and Facebook which allows sellers to link images of their products to an online store where viewers can purchase them. It also enables customers to tag your store directly into their posts with product tags, so you can engage their followers as well. These platforms do have some caveats for the sellers they’ll accept, including owning your website domain, so read through their guidelines before signing up! 

04. Provide Customer Service 

Social media is a great way to build CRM as you can engage customers with content and use the platforms’ communication functions to provide customer services. This is useful for small businesses who might not have an advanced website or be able to afford an enhanced host plan that allows messaging via the website. 

05. Identify Trends

Who needs to commit corporate espionage when your competition posts everything about themselves on social media. Keep close tabs on other businesses in your field to see what they’re doing and identify what content resonates best with audiences. Do you see any gaps in the market, perhaps a demographic that isn’t being ideally targeted or a missed opportunity to engage customers online? Be the change they want to see!

Get Started with Your Video

Convinced a professional video production is right for you? Watch the video below to get a better understanding of how Squideo creates explainer videos to suit your project brief. 

Get in touch with the Squideo team today to find out more!