Many people now watch videos without sound – in fact, according to DigiDay, when silent autoplay is on default nearly 85% of videos are watched with the sound turned off. If you want your audience to watch your marketing video to the end, it needs to be optimised for silent viewing. Which is why subtitles are perfect for marketing videos posted on social media.

Subtitling your marketing video helps achieve the highest engagement levels possible from silent viewers and can increase comprehension of your key messages for those listening with audio. It also keeps your video accessible to a wide audience, including people who are hearing impaired, deaf or whose first language is not English. Subtitles can also be produced in an unlimited number of languages to expand your potential viewership from regional to international.

Boost Your SEO With Subtitles

If you’re planning to upload your video to your website, having subtitles can positively affect your on-page SEO in many ways. 

Depending on where the video is hosted and the video’s purpose, there are different solutions to improve your keyword rankings. Google can’t see keywords in videos, but instead refers to a hidden subtitle text file (SRT), allowing you to rank for targeted keywords which have been included in the subtitled content. 

If you are hosting the video on your own website, simply upload the SRT alongside your video and reap the benefits. If you are unable to host the video file, you can embed a video via third-party hosting (such as YouTube) and include a written transcript within your web page copy.

Third-party hosting means the video adds SEO value to your website, but – by having a video on your website – the user’s actions also become an additional SEO tool. A video encourages visitors to stay on the website longer and reduces the bounce rate. Along with good content and high site speed, this will make Google favour your website over your competitors; as it shows you have relevant and user-friendly content on your site that should be promoted.

Create Your Marketing Video With Squideo

Ready to create a subtitled marketing video for your brand? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!