Ready for some inspiration? Squideo has compiled ten ideas on how to repurpose your marketing video content. Alternatively, if you want to save yourself a job, get in touch with the Squideo team today and we’ll take care of it for you!

01. Social Media

One of the main goals of content in marketing is building brand awareness, and videos are perfect for that. According to statistics, videos are shared online 12 times more often than text and images combined. Repurposing your marketing video on social media enables brands to engage with their followers in a fun and compelling way. Want it to go further than your existing customers? Consider boosting the post as an advert to get the video in front of more eyes. 

02. Website

The impact of visual content on conversion rates is not a myth. Statistics indicate that embedding videos on landing pages can increase conversion rates by up to 80%. The addition of a video to a landing page will extend visitors' stay on your website. If you can capture their attention with entertaining content, they'll be more motivated to explore the rest of your website.

03. Blogs

Consider the last time you attempted to explain a difficult concept to someone. It may not be sufficient to use words alone. Imagine searching for information on how to change a flat tyre on Google. The term "lug wrench" may not be familiar to you unless you have extensive knowledge of automobiles. In these situations, videos become extremely helpful – show, don't tell.

04. Onboarding New Clients

Introduce new customers and users to your services with an onboarding video. This explains what they can expect throughout the journey and how your business will support them. Have a look at Squideo’s process video which is sent to new customers who sign up to have a video made by us. 

05. How-To Video

A marketing video sells the product, but it can also explain how to use it. Perfect for customer after-care, product instruction videos can be sent after a purchase or uploaded to an FAQ or product page. By providing these instructions, you can cut down demand for customer services by confused clients. 

06. Client Pitches

Perfect for B2Bs or B2Cs looking to expand, marketing videos make great client pitch videos. These condensed sales presentations explain the nature and benefits of your business in a short video, ideally no longer than three minutes. According to Wyzowl, 69% of potential customers prefer video over text when learning about a product or service. That makes a pitch video more likely to attract potential clients than a text presentation or report. 

07. Employee Onboarding

Onboarding videos are used by companies and businesses, large and small, to welcome new members of staff or introduce existing staff to new practices, equipment or procedures. These workplace resources offer great reusability and can simplify even the most complex training procedures through entertaining, brand reflective visuals. More importantly, it saves the long-term costs of hiring training staff to deliver onboarding sessions. 

08. Compilation Video

If you have more than one marketing video in the bank, consider splicing several together to create a compilation. This could be a long video that plays each in full, perhaps in chronological or thematic order. Alternatively, pull your favourite parts from each video and mix them together. It can be a fun way to show off how your business has grown and evolved over the years.

09. Stories

Many social media platforms now feature the Story function, or some variation of the type. This may require alteration to the dimension size of the marketing video since stories host portrait style videos (9:16) instead of landscape (16:9). Squideo can create this for you, or you can use crop tools to accomplish the look. 

10. Images

Use screenshots of your videos as images to promote your services or products online or in print. Squideo can provide freezeframes of specific points within the video on request, that can be used in promotional materials, company documents, even billboards. 

Create Your Video Today

Ready to start on a marketing video for your company? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!