How to Choose the Right Animation Style for Your Industry
Squideo has worked with hundreds of companies across multiple industries. Our Creative Directors and Video Producers are on hand throughout the entire production process to give advice about the best way to proceed with your video. When Squideo takes on a new client, our team delves into your brand to identify existing styles and explore how a video can run alongside this.
Watch our own explainer video and see our unique video production process works, from start to finish. Then read on to find out how many styles of animation Squideo offer and what style is the best for your industry.
How Many Styles of Animation Are Available?
How long is a piece of string? There are more animation styles available than we could list but, to simplify the process for our clients, we’ve broken down our animation styles into six broad categories to make it easier to choose.
- Character-Driven Animation. Squideo’s Video Producers expertly craft animated characters using our in-house cartoon animation software. Character design depends on the client’s preference.
- Icon-Based Animation. If characters don’t feel right for your brand but you still want a visual representation of ideas or concepts, icon-based animation is a great alternative. The icons, like characters, can be designed in a range of styles to suit your brand.
- Isometric Projection Animation. By adding the illusion of depth, perspective rendering and playing with dimensions, this animation style adds a three-dimensional quality to your video. Isometric projection lends itself nicely to videos for construction and design industries.
- Line Animation. With the illusion of smooth motion and animation, you can better set the mood and create an engaging, powerful story that truly captures your audience by employing line animation in your video.
- Screencast. A screencast is a video recording taken from a computer or mobile, overlayed with animation and audio. This is a great way to show off software and apps to potential users as it lets them explore with the narrator as their guide.
- Stock-Footage Animation. With access to millions of commercially licensed clips, Squideo also produce videos that blend animation with stock footage, eliminating the need for filming. Alternatively, the client can send us specific footage.
Interactive Animation Videos
Any of these six styles can also be put into an interactive video. Interactive videos enables your viewer engagement like never before, helping you generate leads, gather feedback, and teach, train and test. These videos are a great choice for B2C industries.
Like any Squideo video, a storyboard is created to map the journey of the viewer. The only difference is this story branches out into lots of potential plots the viewer can follow, making it fun to revisit. Check out the image below to get an idea of how we break down the storyboard for an interactive video.
With your Squideo interactive video, you are guaranteed:
- Your own interactive platform. Access your own interactive video library anytime and anywhere.
- Seamless embedding. Our SCORM-compliant interactive videos are easily embedded into other websites and e-learning platforms.
- Understanding of viewer interactions. Track interactions and see how each viewer navigates through each of your interactive videos.
What is the Right Animation Style for My Industry?
Any animation style can work for any industry, as long as the style harmonises with your brand. Company branding is the most important factor when choosing your video’s animation style. Look at your existing content: does it use characters? Or icons? Does it mix live-action footage with animation?
Choosing the right animation style for your video is important as, once it’s released, the video will become a part of your brand. Branding can be influenced by a company’s industry – for example, a financial company may prefer stock-footage animation while an educator might favour character-driven animation; but these are not set rules.
Squideo has worked with companies from dozens of industries. We’ve split these into eight categories to group our client examples: charities and non-profit; commercial; construction and engineering; education; finance; healthcare; technology, and; training. Visit our industry pages to see samples of the animation styles chosen by companies in these sectors and get inspired!
Get Started on Your Video
Ready to create a unique video of your own with a unique video production agency? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!
Still unsure what the right animation style is for your industry? Take advantage of Squideo’s free idea brief. We'll invest in YOU to formulate the right concept absolutely FREE, no obligation!
