Squideo’s Favourites: WALL·E

Adam Shelton

Released in 2008 as Pixar Animation Studio’s ninth feature film, its third since the company was purchased by the Walt Disney Company in 2006, WALL·E had been in the works since the nineties. Created by Andrew Stanton and Pete Docter, this fast classic has become one of Pixar’s standout films. So much so that Disney pushed for an Academy Award Best Picture nomination.

I love how the majority of the film is WALL-E and EVE connecting without speech and how animation is used to show their growing relationship throughout the duration of the movie in its place.

We’re diving into the production behind this animated film, exploring the style and techniques which came together to create this compelling story. In the meantime, if you have an idea for an animated video of your own get in touch with the Squideo team.


Creating a Story

When Andrew Stanton first came up with the idea for WALL·E, the premise was simple: “what if mankind left Earth and somebody forgot to turn the last robot off?” This was first pitched in 1994 when the young company was thinking about its future films, yet WALL·E wouldn’t start production until 2003 – eventually making it onto screens in 2008.

Stanton continued to develop the idea of a Robinson Crusoe robot with Pete Docter in the nineties, even as both went on to direct other Pixar projects – Finding Nemo (2003) and Monsters, Inc (2001) respectively. There was doubt, however, that this film could be pulled off. Pixar had created anthropomorphised robots before in its first animated short Luxo Jr. (1986). The lamp depicted in this short would become Pixar’s mascot, but was a feature film about a robot something that could be compellingly animated? 

What helped to move WALL·E into production was the release of the massively successful Finding Nemo. Like robots, fish weren’t expressive. Like outer space, water was difficult to animate. And yet they pulled it off, releasing what became the highest-grossing animated feature film of all time up to that point and Pixar’s first Academy Award winner. Directed by Stanton, he now had the attention of the company who were eager to hear his next idea.

WALL-E was a very conscious dive into risk. I knew nobody really wanted to make it. But I also knew nobody could say no to me because Nemo was just so big… we’d been so successful at that point that we could afford the hiccup. If we called it wrong economically or critically, we’d survive it.” Andrew Stanton

The film centred on two robots who only spoke when communicating their names and directives. The majority of WALL·E’s first half is largely free of dialogue, with the exception of live-action recordings from Hello, Dolly! (1969) and Buy n Large’s owner. Many robot characters only converse with chirps and beeps, and the only robot with full lines of dialogue is 2001: A Space Odyssey-inspired villain Auto.

Key to getting WALL·E into production was the approval of Steve Jobs, who was Pixar’s primary investor and acted as their co-founder and chairman. Jobs split his time at Pixar with Apple where, in 2004, an exciting new product was announced to a select number of people: the development of the first iPhone. The developments at Apple ended up having a profound impact on WALL·E, with the team at Pixar receiving prototype phones before the general public. The film was punctuated throughout with Apple references, using the sound of the Mac boot-up chime when WALL·E finishes charging, and the iPod and iPhone inspiring EVE’s design.

The story is built on themes of environmentalism and global catastrophe, examining consumerism and complacency. One of Pixar and Disney’s most politically themed films, WALL·E attracted conservative criticism but that didn’t stop it from performing at the box office: grossing $532 million worldwide. Receiving widespread acclaim, WALL·E became the second Pixar feature film to be preserved by the National Film Registry and Library of Congress in 2021. In 2022, WALL·E also became Pixar’s first film selected by The Criterion Collection.


Animation Style

While other Pixar films typically generated between 50 and 75,000 storyboards for each production, WALL·E ended up with over 125,000 drawings and 96,000 storyboards. A lot of thought had to go into the character’s design, since their emotions would have to be conveyed physically rather than verbally. 

“Robots are a huge challenge, because robots are function-based machines. When you’re drawing them, you can only make up so much stuff that doesn’t actually function, or the person looking at them, even if they’re not engineers themselves, they’re going to notice that that joint wouldn’t actually work. So it became important to look at actual robots. You can only make so much up out of your head.” Jason Dreamer

The team looked at a variety of robots, including those made for bomb disposal. For Jim Reardon, head of story for WALL•E, it was important that they didn’t “draw human-looking robots with arms, legs, heads and eyes, and have them talk. We wanted to take objects that you normally wouldn’t associate with having humanlike characteristics and see what we could get out of them through design and animation.” 

To help, Stanton arranged film screenings of classic silent films from the likes of Charlie Chaplin and Buster Keaton to show how silent film actors told stories without reliance on dialogue.

To create the wasteland that WALL·E is left behind in, the animators looked at everything from local dumps to the abandoned city of Chernobyl. For the modern ship Axiom, they looked to Disneyland’s Tomorrowland and cruise ships. To design the human characters, they consulted with physiologist James Hicks to find out the effects of atrophy and prolonged weightlessness while living in space, proving that no detail was too small for the team behind WALL·E

All of these considerations created a future that seems tangible, and helps to drive the importance of the film’s themes. WALL·E ends on an optimistic note, with Jim Capobianco’s end credits which show the evolution of humanity through different schools of art. For audiences facing the realities of climate change and environmental destruction, this confidence in the power of humanity to fix our world is the right ending. Perhaps explaining why it is one of the few Pixar films to receive no sequel or animated shorts. The story is perfect as it is.


Get Started With Your Video

Inspired to create a unique animated video of your own? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!



Not sure where to start?

Let us take care of it!

Request a FREE Idea Brief
by Chloe Wong 23 Apr, 2024
In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
Impactful Storytelling - Charity Marketing Videos Inspiration
by Adam Shelton 03 Apr, 2024
Charity marketing videos need to be able to deliver facts whilst also compelling the audience. Find out how to expertly market your charity with animation.
Mastering Healthcare Animation Videos
by Adam Shelton 16 Feb, 2024
Healthcare animated videos are not a trendy marketing medium, but vital for achieving and delivering effective communication, education, and trust. Find out more.
The Best Animated Christmas Adverts of All Time
14 Dec, 2023
We love a Christmas advert in Britain. Whenever the latest John Lewis or Marks & Spencer Christmas advert is released it makes news headlines . The public takes to the internet to compare it to adverts of past and rank which advert has been the best tear-jerker so far .
by Adam Shelton 08 Dec, 2023
It is no secret that in the dynamic digital landscape of today, interactive video content is emerging as a winner when it comes to marketing videos for your business.
by Adam Shelton 05 Dec, 2023
Educational animation is revolutionising traditional teaching methods. Find out how it can enhance and improve learning experiences in this blog.
How to Choose the Right Animation Style for Your Industry
by Adam Shelton 30 Nov, 2023
Squideo has worked with hundreds of companies across multiple industries. Our Creative Directors and Video Producers are on hand throughout the entire production process to give advice about the best way to proceed with your video. When Squideo takes on a new client, our team delves into your brand to identify existing styles and explore how a video can run alongside this.
Squideo’s Favourites: The Jungle Book
by Adam Shelton 23 Nov, 2023
The last animated film made under the creative directorship of Walt Disney before his untimely death in 1966, The Jungle Book (1967) marked the end of Disney’s Silver Age . It has become an interesting milestone in the company’s history; reflecting the studio of old while showing the first signs of the company it would become without Walt Disney at its helm.
What Makes Squideo's Animated Video Production Agency Unique?
by Adam Shelton 16 Nov, 2023
Since 2015, Squideo’s in-house video production team have made over 5000 explainer videos for every industry imaginable; creating a lot of happy clients along the way. When you choose a quality video production agency like Squideo , you will receive a video that meets your project requirements and comes guaranteed with the following qualities:
Squideo’s Favourites: Entergalactic
by Adam Shelton 09 Nov, 2023
This 2022 feature-length animation was released in parallel American rapper Kid Cudi’s album of the same name : Entergalactic . Produced by Netflix Animation and released on their streaming platform, this romantic-comedy musical was widely acclaimed for its story, music, and animation and visual style.
More posts
Share by: