What Is Included in the Video Marketing Checklist?

Our Video Success Checklist isn’t just a list of ideas. It’s a practical video marketing checklist designed to show you exactly where video fits across your website, sales process and marketing funnel.

Inside, you’ll discover:

• Where landing page videos can improve clarity and increase time on page
• How video content for lead generation can support enquiry forms and CRM sequences
• Which homepage videos build trust and remove objections
• The types of short-form videos that drive engagement and brand visibility

If you’re unsure whether your current video setup is working as hard as it should, this checklist helps you identify the gaps quickly.

Why Most Businesses Underuse Video

Most businesses create one explainer video and assume the job is done. It sits on the homepage, maybe gets shared once on social media and then quietly fades into the background. Meanwhile, valuable opportunities are missed.

Video can actually improve landing page performance, support lead generation, answer objections before they’re asked and guide prospects through key decision points. The difference is understanding where video fits within your wider marketing ecosystem.

Our video marketing checklist helps you see those blind spots clearly. It shows how landing page video best practices, trust-building content and conversion focused messaging all work together, so you’re not guessing what to create next

Turn Video Into a Growth Engine

Think of your website as a journey. Visitors arrive with questions, doubts and limited attention. If they don’t immediately understand what you do, why it matters and why they should trust you, they leave.

The right video in the right place changes that. A clear homepage explainer builds instant understanding, a short landing page video increases clarity and time on page, FAQ videos remove hesitation and deal-closing summaries reinforce confidence. Together, they create a smoother path from interest to enquiry.

Our video checklist lays out this roadmap in a simple, structured format. Download the guide and see how much more your animated video could be doing for you.