Get Real Results with a Product Explainer Video

Yes! All of our videos are created in-house by our very talented team of animators.

Depending on how responsive you are with your feedback, it usually takes around 6 weeks. We do offer a priority scheduling service if you need it sooner!

The cost of an animated explainer video depends on the length, style and level of detail involved. At Squideo, most projects start from £750-£2,500, with pricing shaped around your goals and the complexity of the animation. If you'd like to see how our pricing compares across the wider market, we’ve analysed 45 global video agencies in our latest 2026 pricing research, read the full breakdown here.

We offer a 100% Satisfaction guarantee! You get a freee set of revisions at the visual concepting stage and the first draft, so its rare our clients are unhappy with the final product.

Absolutely! We have a character specialist who can create any bespoke assets, from your office pet, unique machinery to software mock-ups.

No script, no problem! We have an in-house copywriter who are expert storytellers and can bring your message to life.

An explainer video is a short video used by a business to introduce themselves, explain their services, and communicate how they can help their customers. Essentially, any time you need to explain something to your customers, you can do so with an animated explainer video. Explainer videos can be used in different stages depending on the message you are needing to put across. Whether you are presenting yourself to a potential customer for the first time or trying to explain a process to an existing customer, an explainer video can say so much more in just a minute or so than any amount of text can do in the same amount of time.

A well crafted explainer video production can achieve so much, and it doesn’t need to cost you a sizeable chunk of your marketing budget. Ask most people if they would wish to read an instructional manual or an instructional video, and the majority would prefer a video. A quality explainer video will be more engaging and compelling to those who you are able to get to view it, and this will hopefully lead to you achieving your goals. There are many other advantages to using explainer videos including:

Deliver your information in short time period Increase your trust and credibility Boost your conversions and sales Increased time/reduce bounce rate on your website Boost your SEO rankings Great for your social media campaigns

The key to a successful explainer video comes from good planning and execution, so before you even start getting creative, you need to know exactly what you want to get from your explainer video. You don’t want to be spending money without knowing what would be considered a good return on your investment. Ask yourself the following about your business objectives: Who are your target audience? Will it appeal to them? Do you need different videos for different target audiences? How will it reach your target audience? What do you want your potential customers to do after viewing your video? What is your marketing strategy? What are your overall goals?

A successful explainer video is one that follows through on good planning with excellent delivery. Components of a good explainer video include:

A clear understandable script that explains things well. A short video, typically no more than 3 minutes max. Explains the benefits to the customer of using your product/service A good call to action at the end (for the customer to do something such as make a purchase)

Of course you can, but will it really be up to scratch? You generally get only one chance to make a good impression with a potential customer, so if your efforts don’t hit the mark and present you in a poor light then you may be better having not bothered with a video in the first place. Making an explainer video should be left to those who know how to create videos that deliver on your goals. An experienced video production company will be able to draw upon their experience gained in sectors similar to yours so they will know what is likely to work best for you.

You may think that a typical explainer video will appear on your home page, and while that is true as it will showcase what your company does to a new visitor, there are other occasions and placements where an explainer video can work to your advantage. Some of the key places where an explainer video can be beneficial include: Home page, typically an animated video placed in a prominent position explaining your company, products and services. Landing pages, target those pages where you get most traffic and people typically arrive on your website at that point. Tailor any video to match the purpose of the landing pages. In emails, your emails can be more effective by including a video and can lead to improved open rates, click through rates and conversions, whether that be a sign up, sale or something else. On your blog, video can help break up lengthy content and be more appealing to potential customers and allow you to get your message across in a clear concise way. Social media: Facebook, Twitter, Instagram, Vine are just some of the platforms out there to put your explainer videos and boost your profile and enjoy instant shareability.

Of course they are, when done properly, but we’re bound to say that aren’t we? If you give people the option of reading about your products and services or watching a video about them, it’s fair to assume that the majority will prefer the video. Video allows you to put across, sometimes not always so straightforward concepts in a clear and engaging explanation. Video content when used on site is known to reduce bounce rates and increase time on your site, all metrics that can help boost your search engine rankings. Additionally, your videos will appear in search results thus increasing your marketing potential. Quality explainer videos when delivered through a variety of methods can be an excellent driver of engagement and conversions, especially if you include a clear call to action in a prominent position at the end of your video. An explainer video can make your company appear much more human and trustworthy than they might otherwise appear. By injecting the right amount of personality you can appeal to customers whether you are presenting your company to them for the first time or are trying to to explain a specific product or service. Literally anything you do that requires an explanation can be done using video. Because they have the potential to be effective as well as having the potential to expand your reach massively, explainer videos are the perfect way to promote your brand, product or service.

The cost of your explainer video production will depend on so many variables. What is the purpose of your explainer video? How long do you want your video to be? How complex does your video need to be? When do you need it delivered by? If your explainer video is intended for your home page, then we would suggest a video of around a minute long, but in other pages (perhaps explaining a product in greater detail) you can use longer videos since the customer is already in a position whereby they want to know more about the product or service being offered. Generally the shorter the video, the more likelihood of a potential customer making it through the entirety of it, after all what is the point of making a lengthy video if people don’t bother to view it? You want a video that gives enough time to get your message across without being overwhelmed. At Squideo, we work to a ratio of 80 words per 30 second of script, so bear that in mind when you come to consider a video commentary for your explainer video. Costs will often be on a flat rate (with an agreed charge per set number of seconds of video). Also, how quickly you require your video can have a major bearing on costs, especially if you need a very quick turnaround for your video project.

Once you have your video, how do you make the most of it? You’ve invested time and money getting your explainer created so now you want to make sure you get the right sort of return on your investment. It’s not just a case of putting your video on your site and then hoping for the best. There are many complementary services that Squideo can provide for you from a marketing perspective. We can help you by providing PPC, SEO and other services to maximise the effectiveness of your explainer video. We can also boost the visibility of your videos using video hosting services such as Youtube and Vimeo. Each business is different as are their goals and objectives, so we will tailor plans to meet each individual business so that the methods we used are what will work best for you.