I have to say a big thanks to Fifty Squid for their excellent interpretation of the brief I gave them. Ben was so approachable and listened to my companies needs and put together a great video. I will be back for more.
Explain anything with animated video
We create professional, goal-orientated and powerful animated explainer videos that entertain, educate and engage your target audience. They do the explaining for you.
From corporate to cartoon, and everything in between, our creativity has no limits.
#1 animated explainer video service in the UK
- videos produced
- 5,000+videos produced
- making video since
- 2015making video since
- +VAT per video
- From £750+VAT per video
What we make
Nine of the things we get asked for most. Every one below is a real project — pick a type to watch it, or go through to more of the same.
Work.life
Explainer videos
The workhorse. Sixty to ninety seconds that take something you can only currently explain in a meeting and make it land with someone who has never heard of you.
See more explainer videosBleach Cyber
Animated promotional videos
Built to be advertised behind. Shorter, punchier and cut for the feed, with the message doing its work in the first three seconds because that is all a scroll gives you.
See more animated promotional videosJola
Corporate video production
Restrained, brand-accurate and safe to put in front of a board or a procurement team. The style does the reassuring so the script can get on with the argument.
See more corporate video productionSoft Robotics
Cartoon videos
Characters and warmth, for when the subject is dry and the audience is not obliged to care. Disarming rather than childish — it is a tone, not a target age.
See more cartoon videosRoyston Fintech
Motion graphics
Type, shape and rhythm rather than characters. The right answer when the story is a process or a number and a cast would only get in its way.
See more motion graphicsNotion
Animated infographics
Data that moves. A chart in a deck asks people to work out why it matters; the same figures animated in order tell them, and they remember the order.
See more animated infographicsPhD
Product videos
For software and hardware that has to be seen to be understood. Real interfaces, real sequences, without the cost or the reshoots of filming a screen.
See more product videosMinipip
eLearning videos
Onboarding and training people will actually finish. Broken into short modules, paced for someone taking it in on a Tuesday afternoon rather than someone who chose to be there.
See more elearning videosBayes Innovation
Educational animated videos
For schools, universities and research groups with something genuinely difficult to explain. Paced for retention rather than persuasion, and made to be watched twice.
See more educational animated videosFree · Online Brief Builder
You know you need a video.
Briefing it is the hard part.
The brief builder walks you through the same questions we'd ask on a kick-off call — what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.
- Saves as you type — stop halfway and come back whenever
- Twenty-five questions, and only five that really matter
- Ends with a document any production company could work from
- Free, no card, and no password to remember
Hi, we're Squideo
We're an independent, UK-based animated explainer video production company with a difference — the best 'quality to cost' ratio on the planet, from an in-house team who make animated video with digital marketing in mind.
Since 2015 we've produced over 5,000 explainer videos for every industry imaginable: shiny ultra-corporate pitches, cartoons, and everything in between.
- Promote or present a product
- Explain a service
- Demonstrate complex software
- Communicate your brand values
- Present data and statistics
- Create training material for employees

Our process
Trusted by leading brands around the world
Really happy with video that fiftysquid put together for myhomehelper. Fast, very responsive and high quality service at a very affordable price. Would definitely use them again.
A pleasure working with Squideo. The team are fast and professional. We have been working with them for over a year on a large project involving loads of animations and illustrations, the result has been excellent, thank you.
Highly recommend Fifty Squid service! The communication is excellent. The team is professional,creative and friendly. We are very impressed with their work. Our requirements were met to every detail. Outstanding result.Thank you!
Really easy system to use to create a video and our videos look great
BELEAF was very happy with the service provided by Squideo. It was very good value for money. We were in contact with 4 individuals at some points of the project, and they were all amazing. We really felt they were part of the team. They were extremely helpful with the revision part of the project as well. We look forward to working with them again in the future. And looking forward to more music and voice-over options. Some great available choices, but a bit more would be great. Some additional costs like Thumbnail and Subtitles to be budgeted for. Overall, highly recommend this 2D video making company! :)
Great service, great videos. Recommended. (Toby Harris of Responsiva Limited)
Great service, took longer than anticipated but for the value and the amazing attention to detail, coupled with some really fab designs, I didn't mind. The video was an unusual brief and Jade who drew our characters and made the video, did a really amazing job!! Highly recommended and will be doing our next one with them! Thanks a lot guys and gals :)
Great product, fab communication. Ben and the team turned our video around in a week and were very responsive to our requests for changes. We have ended up with exactly the result we wanted. Thank you Fifty Squid, highly recommended.
Provided our company with a Video on our CaaSper products. We are highly impressed with not only the service but the quality and turn around of the video itself. Will defiantly use these lovely people again!
Brilliant efficient service, very quick and great animated video produced.
We get approached all the time by 'explainer video' co's from around the world - most produce very average output at exorbitant prices. But Squideo are different, young, bright, efficient & talented - they 'get' the message you wish to convey and produce a great product at a very good price = excellent value and I highly recommend them. Mick Silver - CEO Moovshack - the ultimate property app
Our services
Range of voiceovers
Professional voice artists in the tone and accent that suits your audience.
Custom characters
Characters designed for your brand rather than pulled from a stock library.
Corporate styles
Visual direction that suits a boardroom as readily as a social feed.
Extra versions
Cuts sized and edited for the channels you actually publish on.
Music and voiceover included
Licensed music and subtitles come as standard, so your video can be watched anywhere by anyone.
Script writing service
In-house copywriters who can turn even the most complex process into interesting, engaging messaging.
Global & multilingual video production
Licensed footage styles
With access to millions of commercially licensed clips, we also produce videos that blend animation with stock footage, eliminating the need for filming. We can also use any digital assets you provide.
Any language
We produce translated videos in any language — Polish, Arabic, Chinese, Urdu and many more. Full translation includes a native voiceover artist, or text and subtitles only.
Why choose Squideo?
Dedicated account manager
Your account manager guides you through our process, discussing your ideas and getting feedback at every stage.
Over 5,000 videos produced
A renowned video animation agency, helping businesses like yours get more leads, engage customers and generate an ROI.
In-house digital marketing
A marketing team who can provide full-service digital marketing to drive traffic to your website.
Global experience
Pioneers since 2015, creating videos of every style for companies all around the world — so we know what works.
Priority scheduling
Need it sooner? Priority slots are available when a deadline is fixed.
Money-back guarantee
Our Triple Protection Guarantee means your marketing budget is safe and sound.
Common questions
What is an animated explainer video?
Animated explainer videos are short online marketing videos used to explain a company's story, product or services, often in a memorable way. They allow information or a service to be explained in a clear and succinct way and are a great method of communicating with a target audience in a short and simple way.
Animated videos are a much more cost-effective and accessible method of video production. More companies than ever are choosing animated video over live action (filmed) content, which involves additional costs such as actors, filming equipment and location costs. With animated video, updates and tweaks are seamless and straightforward.
Why use an animated explainer video production company?
Successfully promoting your business or services requires something impactful. The attention span of potential customers can often be limited, and they are more inclined to watch a video than to read a pitch about your services.
Getting someone to click on your explainer video is only part of the marketing battle. Once you've got a potential customer watching, you want to ensure they stay the course so that your marketing message can hit home.
An explainer video should be easily understandable and cut through the jargon. It should not be overly long, nor should it be a hard sell.
What opportunities are there when using an animated explainer video?
For many companies, embracing the services of an animated video production company for the first time can be daunting. After all, you don't know that your outlay is going to bring a return on your investment.
A well-produced video can gain you traction whatever channels you promote it through — whether it is hosted on your own website or elsewhere on the likes of YouTube or Vimeo.
Include your video in an introductory company email and you can boost your click-through rates. Use it to reach customers on social media and you can be sure it is targeted to your core audience.
Will using a video production company be money well spent?
If growing your business, increasing your brand awareness and improving your conversion rate is your goal, then a video agency could be key to helping you achieve this. Video should not be underestimated as a way to achieve some of your key goals.
Quality, well-planned video production doesn't have to cost you your entire marketing budget. Costs will depend on your requirements — but remember, cheaper is not always best, as a low-quality video could have the opposite impact and damage your brand.
Tell us what you need explaining
Send us the idea and we'll come back with a quote, a timeline and an honest view of whether video is the right answer.