Impactful Storytelling: How Charity Marketing Videos Inspire
Storytelling is crucial for charity marketing, as a strong connection to your audience is a much-needed step. Charity marketing through videos can set the tone for communication that serves a purpose, creates connection, and teaches your audience.
How animation-based videos compel an audience
Compassion and Information
It’s crucial to be able to convey your charity-based message to your audience whilst also
directing them to next-steps. Often, charity advertisement marketing can fall short where there is a missed opportunity for compassion and empathy. Tough topics require explanation, information and a structure on how to help.
To understand how to best create a video that touches on human connection whilst being informative enough to provide context to real issues, we must understand how animation-based storytelling allows us to feel inspired and hopeful, whilst also being a teachable moment for audiences unaware of the issue at hand.
Explainer videos allow an audience to have a simplified place of learning and act as a communication format that can convey the message of your charity, the aim of your charity, and visualise concepts that can be more difficult to explain in plain text. There is scope to introduce creativity and colour for a more engaging video, increasing shareability, and allowing the viewers to learn more about the charity and ways to support without compromising barriers that may otherwise be flagged on social media or other media outlets.
Understanding how to convey tough topics
Focusing on: Informing and gathering help
Spark the giving nature of people when you’re able to properly understand the target persona of your audience. The aim of your video should cater to this, whether it be outright to convert interest to donations or alter public perception of an issue.
Through spreading awareness, the right charity videos are the ones that provide an alternate outcome to shared stories within the video. Think about what moves your ideal audience, and where there is scope to showcase your organisation’s efforts. Highlighting how prior efforts by your charity have created change can ignite the momentum to continue this - thus, utilising empathy as a driving factor. When portraying deeper, tougher subject matters it is crucial to provide a ‘next step’ so as to inspire the public to assist in making change.
Focusing on: Brand Awareness
Like all forms of marketing, your media must stick with your branding efforts. This may mean following colour schemes native to your brand, identifiable logos or language that suits your tone-of-voice guidelines.
As the video gets shared, whether organically or boosted by advertising efforts, being able to pin the video back to the charity at hand will allow you to optimise your audience, spread the message and create further brand reliability. The recognition that can come from sensible and logical
explanation-based videos can then be used in educational efforts to teach more audiences about such causes.
Curating unique ways to market the understanding of your business can include using an animation style appropriate to the charity and issue at hand.
The right way to utilise animation in charity marketing
Clickable Sections and Interactive Videos
When using visual aspects, the colours, sounds and speech all play a supporting role in the overall message. Thus, creating an animation marketing video that includes clickable features such as donation buttons, share buttons and more can allow for a personalised touch that reinforces the human aspect of charity.
Alongside a call-to-action, it could be useful to include quizzes in video formats that focus on teaching and spreading awareness. This data can then be used in further campaigns, allowing for your charity business to create more accurate efforts in the individual customer journey. By learning about your audience through the choices they make, quizzes can be used to understand how informative your videos are.
Consider using features like closed captions, which widen accessibility efforts and broaden overall reach. Though charity-based videos can seem tedious to watch-through, it is important to negate the downfalls of this by incorporating engaging and interactive features that remain with the audience long after watching the animation.
Emotion and Promotion
The aim of your video should be to prompt a response, and for this you will need to create engaging characters that narrate the storyline of your script whilst serving purpose. The script will need to include the issue at hand, provide further context for greater awareness and be followed by next steps that the audience can engage with.
Due to the sensitive nature of charitable causes, conveying the right emotion with appropriate music and language choices can initiate the desired response. Be sure to implement teachable moments and educational formatting, which is something that derives from your chosen script. If you’re unsure of your script, consider using Squideo’s script-writing to hit the mark - with free revisions included.
Educate your audience with charity-marketing videos
Consider Squideo for your animation marketing efforts, and watch how your charity can bloom in brand awareness, subject awareness and overall effectiveness in educating. Relying on a professional and valuable service for your video assets can help boost marketing efforts.
At Squideo, we also adapt to your level of expertise with
step-by-step communication so you have the best end-result possible. Whether you’re brand new to using marketing videos for charity, or you have an endless portfolio of assets, we can create something impactful, educational and appealing including
voiceovers and
script-writing.
