It is no secret that in the dynamic digital landscape of today, interactive video content is emerging as a winner when it comes to marketing videos for your business.

Unlike traditional videos where viewers passively watch, interactive videos invite the audience to interact with the content, making it much more likely for them to retain your key messages. Research showed that 87.7% of people noted a growth in their online sales after incorporating interactive videos into their sales strategies. 

Users can make choices that determine the video's direction, access additional information, or engage in various activities within the video itself, making them a dynamic tool for taking your audience on an engaging journey.

Interactive marketing videos can also come in a vast range of formats, including clickable hotspots, quizzes, surveys, and more. They are also able to be tailored to specific platforms, making them more appealing for mobile users versus desktop computer users, for example. 

Benefits of Interactive Marketing Videos

Interactive videos offer a unique blend of storytelling, engagement, and personalisation, making them an invaluable asset for businesses across a wide range of industries. They can be used to enhance brand awareness, educate customers, generate leads, and ultimately drive conversions.



You can find a full rundown of the top benefits of interactive marketing videos in our recent blog, but some of the key benefits to note include:

✔️Increased Engagement: Interactive videos invite your audience into a two-way conversation, allowing them to actively engage with your content, increasing their viewing times and engagement. The more invested your audience, the more likely they are to retain your key messages and take action.

✔️Data Collection: Interactive videos can help collect valuable data and insights about your audience, tracking viewer choices and learning more about their preferences and interests.

✔️Increased Conversion Rates: Interactive marketing videos can be a powerful tool for driving conversions. Whether you are promoting a product or service, or your brand, interactive marketing videos are perfect for guiding your audience down the sales funnel in a more engaging way. 

✔️Boosting Brand Loyalty: If customers have a positive and enjoyable interaction with your brand, they are much more likely to become repeat customers. Using interactive videos can help foster brand loyalty, giving your audience a more personable touchpoint with which to interact with your brand.

Interactive Videos across Industries

Interactive videos offer immense potential across a wide range of industries and can be used to effectively target audiences across both B2B and B2C sectors. 

For instance:



• Healthcare: Interactive marketing videos can effectively educate patients about medical conditions, treatments, local clinics or facilities, and healthy lifestyle choices. 
• Charity: Interactive videos can help to raise awareness around social issues or charitable causes, encouraging donations and inspiring people to volunteer. 
• Finance: It can also help to break down complex financial concepts, promote financial products, and provide personalised financial guidance that helps users find the right advisor to get in touch with. 

A New Era of Storytelling

At the heart of any successful marketing video, interactive or not, is a compelling story. Interactive videos offer a unique opportunity to craft narratives that resonate with your audience, drawing viewers in and keeping them engaged throughout their journey.



Here are some of the key storytelling techniques that you can use in your next interactive marketing video campaign.

Branching Narratives 

Branching narratives, or choose-your-own-adventure experiences, create a number of different storylines, allowing your audience to choose their own path and determine their own outcome. Not only does this help with engagement, it also allows your audience to feel like active participants within the story – who doesn’t love their own main character moment?

Gamification Elements 

Bringing fun, playable elements into your interactive marketing videos are a great way to boost engagement. From quizzes and puzzles to minigames and more, games within your interactive videos tap into ‘game thinking’, and reward viewers for engaging with your content, while associating your messaging with something fun and a sense of achievement. 

Showcase Realistic Scenarios 

Audiences love to see the personality and the people behind a brand. Using real-life examples and success stories can help connect with your audience emotionally. Incorporating testimonials and user stories into your interactive videos work to build trust and credibility. 

Problem-Solution Narratives



Everyone likes to feel understood, and interactive videos can help build that sense of empathy and rapport. Interactive videos can present a problem your target audience can relate to, and then guide them through a solution. This narrative structure is perfect for explainer videos and product demonstrations.

Interactive marketing video formats

Interactive videos come in various formats, each with its unique advantages. Sometimes, a combination of formats within a single video can also work wonders, so it’s important you choose the format that aligns best with your marketing goals and audience preferences.

Here are a few of the most popular formats to consider:

Choose-your-own-adventure

This format allows viewers to make choices that determine the video's progression. It's ideal for storytelling and guiding viewers through complex topics or decision-making processes.

Quizzes and polls

Quizzes and polls are excellent for engagement and collecting user data. They can be used for product recommendations, feedback gathering, or educational purposes.

360-degree videos 

Take your audience on an immersive journey with 360-degree videos. Viewers can interact by changing their perspective within the video, making it great for virtual tours or product showcases.

Interactive hotspots

Hotspots within a video allow viewers to click on specific objects for more information. This format is effective for product presentations and instructional videos.

Clickable call to actions (CTA)



Add clickable CTAs to your videos to guide viewers to take specific actions, such as signing up for a newsletter, requesting more information, or making a purchase.

User Experience in Interactive Videos

User experience (UX) should be top of your list when it comes to creating your interactive marketing video. There are a few key areas to consider:

Intuitive Navigation

Your video’s navigation must be straightforward and easy to understand, so that viewers know how to interact and engage without any confusion. At Squideo, we create bespoke intuitive story mapping for each video, plotting out each potential narrative the viewer can follow. Each element is highly customisable, with a range of designs and characters to choose from. 

Responsive Design

Interactive videos can be accessible on various devices, from desktops to smartphones and tablets. Responsive design guarantees a consistent experience, and ensuring that your videos are optimised for each platform is paramount. 

Load Times

Slow loading speeds can frustrate your audience and cause them to click away. Ensure you use optimised video formats and hosting platforms to maintain fast load times and keep your audience hooked.

Accessibility 

Consider making your interactive videos accessible to all by providing closed captions and transcripts. This ensures that everyone, regardless of their abilities, can engage with your content.

A positive user experience is not only more engaging but also ensures that your audience leaves with a favourable impression of your brand.

How to Maximise your Social Media Engagement

Interactive videos are a perfect fit for social media platforms. They encourage sharing and increase the time viewers spend on your content. 

Here's how to maximise your social media engagement with interactive marketing videos:

Teasers and Previews

Create teaser videos or previews of your interactive content to generate interest. Share these on social media platforms to build anticipation.

Call to Action

Use social media as a channel to promote your interactive videos. Include clear and compelling calls to action in your posts, encouraging users to engage, find out more information, or share.

Shareability

Ensure your interactive videos are easy to share across various social media platforms. Implement social sharing buttons within the video player.

User-Generated Content

Encourage your audience to create their own content based on your interactive videos. Contests or challenges can help generate user-generated content and boost engagement.

Key Considerations for Businesses

There’s no doubt that incorporating interactive marketing videos into your business strategy can reshape your brand messaging and boost engagement and retention of your brand among audiences, but there are some key things to consider before you go ahead and start planning your content. 

• Goal Setting: Make sure you clearly define your goals for your interactive video, whether it is to generate leads, increase brand awareness, or enhance viewer’s knowledge. 
• Target Audience: Research and understand your target audience and their preferences, including which platform they primarily use so you can tailor your content to their interests and preferences. 
• Call to Action: Include a clear CTA that guides your audience towards the desired outcomes, such as visiting your website, signing up for a newsletter, or completing a purchase. 



As professional interactive video creators, our talented team at Squideo will guide and support you through our simple interactive video process. We also offer 30 minute discovery meetings, so we can go through your ideas and objectives and discuss interactive videos in more detail. 

Get Started with Your Interactive Video

Interactive marketing videos signal an exciting shift in the way businesses connect with their audiences. With the ability to captivate, educate and inspire, interactive videos are set to become an indispensable tool in the modern marketer's toolkit. 



At Squideo, we create professional, goal-oriented and powerful interactive marketing videos that captivate and compel your audience. 

From lead generation and gathering feedback to immersive E-learning, we can help elevate your brand with intuitive interactive videos that will propel you above your competition.



Ready to get started? Get in touch today to find out more!