Unlock Expert Insights: How Explainer Videos Can be Used in the Construction Industry
The construction industry is well known for its technical nature and complex processes. Workers and staff are often required to interpret architectural plans, operate heavy machinery, and learn key health and safety skills to stay safe on construction sites.
In some cases communicating these complicated yet important concepts to the workforce and stakeholders can be quite challenging and can often have detrimental outcomes. According to the OCHA (Occupational Safety and Health Administration) 1 in 10 construction workers are injured each year. Although there are many reasons why workplace injuries occur, lack of training is a key player in improper equipment operation and failure to follow the correct safety protocols and procedures.
With that in mind, many industries, including construction companies are exploring new ways to educate and train their employees and workforce to help improve the statistics and effectively minimise the risk of accidents and mishaps.
In this blog, we’ll explore the concept of video marketing and how the
construction industry is leveraging explainer videos as a strategic communication and training tool. Whether you're a construction company seeking to streamline your internal operations or a client looking better to understand the ins and outs of a project, this guide will equip you with knowledge and insights into using explainer videos effectively.
Understanding Explainer Videos in Construction
What exactly is an explainer video? And how can it help my workforce? In basic terms, an animated explainer is a video that explains and demonstrates products or services engagingly. Using a combination of clear visuals, simple text, and easy-to-understand concepts, an explainer video can help your target audience understand complex topics far more effectively than a lengthy 20-page textbook, which would normally be handed to them on their training days.
Explainer Video Applications in Construction
There are many video types and styles you can use to convey a message across. Whether you would like to demonstrate new products used on construction sites, or train staff on health and safety, an explainer video can do it all. Here are some other examples of what you could use an animated explainer video for in the construction industry.
- Safety training and protocols
- Site safety procedures
- Equipment operation guidelines
- Emergency response rules
- Construction phasing sequences
- Site logistics planning
- Project proposals
- Project design concepts and modifications
- Installation procedures
- Regular maintenance routines
Construction Video Explainer Examples
See some of our previous explainer videos for the
construction industry, created using our video production service at Squideo.
What are the benefits of explainer videos?
Improved comprehension and retention of complex information
Statistics show that videos are way better at conveying messages with viewers retaining 95% of video messages, compared to 10% information retention when reading the text version. This is because visuals in video content have the power to become more meaningful and memorable than presentations or written instructions. This makes animated explainer videos ideal to use in the construction industry, where the workforce and stakeholders will be required to understand complex and important information.
Reduced training time and costs
Hiring professional actors, renting a studio, gear and equipment, sound, and lighting, all cost money and can easily add up the longer it takes to get the job done. With animated explainer videos, you don’t have to worry about any of that, and the video will be just as effective. You can easily change scenes, add/remove sections or update the content based on the latest building regulations. Explainer videos can also reduce training time, as they can convey the same information to your audience in a fraction of the time compared to the traditional formats.
Enhanced client satisfaction
Construction projects often involve complex architectural plans and intricate designs that can be challenging for clients to fully understand Animated explainer videos allow construction companies to bring these plans to life through animations. Clients can see proposed layouts, building features, a breakdown of technical elements in a more engaging manner and demonstrate construction sequences in an easy-to-understand format. This can help clients to feel more informed and confident, reducing the risk of dissatisfaction.
Best Practices for using explainer videos in the construction industry
- Identify key areas for video implementation: Analyse your construction workflows and highlight all the areas where animated videos can create the biggest impact. This could be safety videos, client onboarding, equipment training etc.
- Personalise videos for your audience: Animated explainer videos can be developed in may creative ways to ensure the videos have the maximum impact on your target audience. For example, visual metaphor’s can be used to describe complex building processes.
- Ensure the videos are technically correct: Animated videos are simple to update and change based on the latest industry standards and regulations.
- Keep videos short and to the point: You should aim for an explainer video to be approximately 2-5 minutes long in length. By focusing on a single subject matter, you’ll be able to maximise view comprehension and retention.
- Optimise the video for mobile: Construction workers are often on the go, so you need to ensure the videos can be easily accessed on mobile devices.
- Measure and improve: The best way to measure the success of a video is by receiving feedback from your viewers. This can help you to identify key areas of improvement for future development.
Key Takeaways
Within the construction industry, animated explainer videos will not only change the way health and safety material is delivered, but they can also contribute towards a more productive, efficient and safe workforce. It also has the potential to help reduce the number of work-related accidents that are often caused by a lack of knowledge.
If you’re working in the construction industry and have ideas on how an animated explainer video can help your team develop then
get in touch with our production team today.
