How Crowdfunding Companies are Leveraging Animated Videos to Attract Investors
In the bustling world of crowdfunding, where countless innovative ideas compete for attention and investment, standing out from the competition is more important than ever.
As the saying goes, a picture is worth a thousand words. But in the world of crowdfunding, an animated video production might just be worth a thousand investments. Whether you need to simplify a complex idea or use storytelling to develop a deeper connection, video content is proving to be a secret for success for many crowdfunding projects.
In this article, we'll dive into the world of animated videos and explore how crowdfunding companies are harnessing their potential to capture investors' attention, convey their vision, and ultimately, secure the funding they need to turn their ideas into reality.
In this article, you will find all the tips and tricks you need to know about how to use animated videos in the best possible way to reach your goals.
Overcoming Crowdfunding Challenges
One of the biggest challenges a crowdfunding company faces is the ability to build trust amongst potential investors in the turbulent economic market and the rise in the cost of living. Another common barrier is not knowing where to start in building awareness and engagement with potential investors. It can be quite overwhelming, especially when you don’t have much background knowledge of marketing and choosing the right channels for your business.
One of the ways to overcome these challenges is to really understand your business and how it will help to solve problems for your audience or how it will make a difference in their lives. With this, you’ll be able to tell a captivating story to engage and demonstrate to investors why they should consider investing in your startup. With a compelling narrative in place, marketing opportunities become virtually limitless, including putting forward a compelling value proposition to engage and attract investors.
The Rise of Animated Videos in Crowdfunding
While video marketing often brings to mind popular social media platforms like YouTube, Instagram, and TikTok, its potential extends far beyond these channels. In fact, animated videos can be a powerful tool for capturing the interest of potential investors.
Recent
statistics show that Crowdfunding campaigns with videos earn 105% more than those without videos. This goes to show the power of visual storytelling in attracting and persuading potential backers.
In our fast-paced world where attention spans are increasingly short, animated video campaigns are perfectly suited to capture and retain the interest of the most demanding viewer. By injecting key messaging into engaging and digestible content, videos can effectively cater to the modern-day audience.
Benefits of animated video content for Crowdfunding success
Simplify complex ideas
If you have a complex product or need to describe complicated concepts or technologies, then animated visuals can do a far better job of simplifying the information, compared to a person speaking to the camera.
Watch the example below of how we created an animated video to showcase the cutting-edge work of early-career academics and inspire future participants and investors alike.
Create emotional connections
You can use video animation to showcase compelling stories that resonate with investors or people they know. This will help to build emotional connections, and trust and help drive action. Telling personal stories, adding testimonials and sharing success stories can all contribute toward achieving your funding goals.
Showcase product potential
Video content brings your product to life for investors, allowing them to see it in action. For a beauty product, you can demonstrate its application and highlight its benefits visually. If you're seeking investment in a new app, you can showcase its key features, illustrate how it addresses current challenges, and provide benefits for the user. This dynamic presentation helps investors grasp your product's value proposition and envision its market potential.
Enhancing brand identity
One way to stand out from the crowd is to bring your brand to life using animated videos. Animated video content is easy to digest, memorable and gives potential backers a taste of what your brand stands for and how it can look in the market.
Tips for Creating an Impactful Animated Video for Crowdfunding
- Write a clear problem-solution narrative:
Animated videos are much more than promotional materials. They give your brand a voice and the opportunity to showcase solutions.
- Know your audience:
Understanding your target audience will allow you to tap into their emotions and create a video that resonates with their beliefs, pain points, and values.
- Use compelling visuals and branding: Raise awareness of your brand using engaging visuals and memorable information.
- Ensure your script is concise and engaging: Tell your story in a way that will get investors excited about your thoughts and ideas.
- Use clear call-to-actions:
Don’t forget to leave your viewers with clear call-to-actions, so they know exactly what to do next and how to get in touch.
- Keep it short: Long videos can be disengaging and can contain too much information to digest. Keeping videos short and sweet is more impactful and gets the message across fast.
- Investing in quality production: Ensure you have the right video production team on board to help you create the best digital version of your ideas.
In conclusion…
Animated video production not only allows you to get creative with your content, but it’s also a powerful tool to generate meaningful experiences and create lasting impressions on your investors. If you have an idea for your new project, why not speak to our team today, we’ll help you create animated explainer videos that will bring your vision to life.
Get a free quote today.
