Pitch-Ready Product Videos That Help You Get Funded + Free Template
Why a Great Product Video for a Pitch Deck Can Change Everything
When you're trying to raise investment, first impressions are everything. UK investors often hear dozens, sometimes hundreds, of pitch decks a week. The decks and pitches that stand out are clear, memorable, and emotionally resonant. That’s where a well made video product demo or explainer comes in; it brings your product to life in ways a static slide cannot.
According to the British Business Bank, in their ‘How to pitch to an investor guidance’, investors emphasise the need to “tell a story” and “present your pitch deck” with clarity.Research by SolidBond (UK) also shows that UK investors value concise, data‑driven presentations, “highlighting the product opportunity, showing real use, market size, and team credibility.”
Multiple case studies globally demonstrate that pitches with engaging product demos, animations or video overviews tend to have higher engagement and clearer funding conversations. Crowdcube has reported that campaigns with videos raise more than 2x the average of those without.
The Benefits of Product Video in Your Pitch Deck
| Benefit | What it Offers | Why Investors Care |
|---|---|---|
| Clarity | Show visuals of how your product works, especially for tech or hardware. | Avoids misinterpretation; less Q&A around “how does this work?” |
| Retention | Videos with impactful music are more likely to be remembered than text or static slides. | Helps your pitch stay top‑of‑mind after the meeting, humming that catchy tune. |
| Emotion + Storytelling | A video letting investors see user experience, real‑world usage, or even narrated walkthrough adds trust. | Makes your pitch feel human, not just numbers. |
| Differentiation | Many founders still rely mostly on slides; a video helps you stand out. | In a crowded field, standing out can lead to earlier follow‑ups and a great first impression. |
| Proof & Traction | Use video to showcase pilot results, user feedback, or prototypes in action. | Shows market validation and reduces perceived risk in a visual way. |
What UK Investors Look for & How Video Supports It
Story + narrative: Investors want a product story. What problem, what solution, what market, what progress, what ask. A video lets you lead with the problem and show the product solving it, rather than describing it.
UK context: If you’re pitching in the UK, having references to UK market data, regulatory context (like SEIS/EIS if relevant), or early UK users matters. Use video to sprinkle in those local visuals or stats in an engaging way.
Time efficiency: UK Business Angels Association and others often note that attention spans are short. Having a polished product video upfront can capture attention in the first 30‑60 seconds of your pitch slide deck.
How to Make a Product Video for Your Pitch Deck that Works
Here’s a checklist + tips to ensure your video does the work:
- Keep it short and punchy: 60‑90 seconds is usually enough to communicate a simple product or service. Focus on problem > solution > value > ask.
- Visual clarity: Show the product in use, UI, prototype, or screen recordings. Animations or motion graphics help simplify complexity.
- Strong narrative arc: Start with the pain, show the solution, highlight your progress or traction, and end with what you need.
- Credibility boosters: Testimonials, numbers (users, revenues, growth), endorsements, real‑world usage.
- Professional voiceovers + sound design: Poor audio or confusing narration can kill trust.
- Brand style and polish: Visuals should align with your branding; avoid over complicated visuals, keep colours, fonts, design consistent.
Unicorns & Startups That Raised Funding Using Video & Visual Storytelling
There are many high‑growth companies where video, demos or strong visual / animated product storytelling played a meaningful role. These examples help show that using video in pitch decks isn’t just nice to have, it can make a strong differentiator.
| Company / Startup | What They Did & Why It Worked | What We Can Learn |
|---|---|---|
| Hedra (AI video generation platform) | Hedra raised a $32M Series A led by Andreessen Horowitz in 2025. One element of their story was around viral video content (e.g. a baby interviewing a dog) which helped demonstrate what the platform can do. Using video to show viral or demo content helped them show technology capability and engagement. | Using video demos or viral sample videos can show product capability fast. Even a short video in your deck that demonstrates core product/engagement can boost credibility. |
| Lyra (AI‑native video meeting platform) | In Summer 2025, Lyra raised $6M Seed using an 8‑slide pitch deck. While the reporting does not say exactly “animated explainer video”, being a product that works with video and live demos means visuals and screen‑walkthroughs would have been central. Their ability to show how the product works likely helped investors understand the value faster. | If your product has video or dynamic / visual features, show them. Screen walkthroughs, video use‑cases, or even animated prototypes help to reduce friction in understanding. |
| Airbnb, Uber, LinkedIn, Monzo and other early‑stage unicorns | Many early pitch decks (that became extremely successful) used visuals, user screenshots, or mockups to show the product flow, problem & solution visually. While not always full videos, they used image rich, graph driven slides. | Even if you don’t use full video, strong visuals + product images or animated mockups make your story more intuitive. A video is a next step up. |
| Wise (formerly TransferWise) | Wise is frequently cited among “best pitch decks among unicorns” for its clarity, simplicity and visual storytelling. Their early decks used minimal text, strong use of graphics, diagrams, and product visuals. | Clarity over complexity; visuals to show product + market fit + traction. A short video can build on this by showing your product in motion, making the narrative more digestible. |
Build Your Pitch-Ready Video Script in 5 Steps
A powerful product video doesn't start with visuals, it starts with a story. This 5-step script framework is designed specifically for pitch decks, product launches, and investor intros. Whether you're speaking to angels, VCs or crowdfunding backers, this guide will help you script a video that actually sells.
How to Use This Template:
- Each step includes a prompt and example line.
- Fill in the boxes using plain English - clarity beats cleverness.
- When you're done, you'll have the skeleton of a 60–90 second pitch video script.
Pitch Video FAQs
Do I really need a product video for my pitch deck?
While not essential, a short, high-quality video can help you stand out from hundreds of other pitch decks. It can also improve clarity and memory recall, especially when pitching complex products or tech.
How long should a pitch deck video be?
Keep it under 90 seconds. 60 is often ideal. Focus on the problem, solution, how it works, and proof of traction.
What’s the best style of video for pitch decks?
For B2B or tech products, clean 2D animation with screen walkthroughs or visual storytelling works best. You want simplicity, not flash.
We’ve helped startups raise, scale, and stand out - from seed stage to Series A and beyond. We can help you build a compelling video that speaks louder than slides.
If you’re ready to make your product pitch deck unforgettable, a video could be the edge that gets you noticed. If you have a product or prototype, get in touch with us today; we’ll help you craft a pitch ready video that shows, not just tells, your value.
Need inspiration? We can share real
examples or walk you through our video approach.
