Why You Should Avoid DIY Software to Create Your Animated Video
Adam Shelton
This article will explore the disadvantages of using DIY video animation software and the detrimental effects it can have on a business.
Video animation is a fantastic tool to have as a part of your digital marketing strategy and there are plenty of incredible agencies and freelancers available to create this for you. However, in recent years, many businesses have opted to create animated videos in-house, using do-it-yourself (DIY) video animation software.
Although there are tonnes of websites and pieces of software available to help you easily create your own animated video, it does not necessarily mean you should be using them for business purposes.
DIY animation software has been designed to help businesses who don’t perhaps have the budget required to hire an agency or freelancer to make an animated video for them. This software can be found in the form of websites and even mobile apps.
DIY software could negatively impact your brand image
Although creating your very own animated video may seem appealing in terms of cost-effectiveness, it could have serious consequences for the reputation of your business. When sharing a video with the world, you are sharing a piece of your brand; this means that if you share a poorly made amateur animated video people will begin associate this with your brand which could cost you potential customers/clients.
Poorly made animated videos are bound to reflect poorly on your brand which could mean you lose out on perspective clients and customers. After all, if they see that your marketing content is badly made, they may not trust your judgement when it comes to their business.
Poor-quality videos don't generate an ROI
Quality is one thing that is essential when creating an animated business video as you want your brand to be reflected in a positive light. Animation agencies and freelance animators’ however, possess the skillset and knowledge needed to create an engaging and effective animated video, and they also have the experience required to ensure the video is of the very best quality.
Many things are required to ensuring that your video is of the highest quality, one of the most vital being time. For those of you who have never witnessed an animated video being created; you should be aware that the process from start to finish is extremely time-consuming and complex. From getting the script perfectly suited for the intended audience to even ensuring that your video is rendered out perfectly, there is a lot to consider.
So, what does this mean for you as a business?
Well, if you do opt to create your own DIY animated video, not only will you be spending valuable time learning how to use the software, you will also have to come up with a killer video script, gather your branding, find your fonts and much more. This could mean a lot of time spent away from your clients and customers, focussing on a video which may or may not even work for your businesses.
Creating an animated video for your business should not be taken lightly. An animated video is a marketing tool that is a reflection of your brand, which is why we advise you using a professional team of animators to ensure you get the very best video.
Here at Squideo, we strive to deliver the best quality video animations at the very best prices. Get in touch with the team today to get a high-quality, professional video for a low cost!
Struggling to turn website visitors into actual customers? You’re not alone. High traffic means nothing if confused users leave without converting. Whether it’s unclear messaging, overwhelming copy, or a lack of instant clarity; these issues silently kill conversions. In fact, most visitors decide whether to stay or bounce in under 10 seconds. That’s where explainer videos come in. They simplify, clarify, and sell. Below, you’ll discover five proven strategies to fix low CVR with video, all designed to keep users engaged, informed, and ready to take act 1. Hold Attention Instantly: The 10‑Second Rule Most UX studies highlight that website visitors often bounce from a page in just 10–20 seconds unless they’re presented with a clear value proposition immediately. Explainer videos solve that by offering a play button - a low commitment invitation. On average, 79% of users prefer watching a video over reading text, and 97% say the right explainer helped them better understand a product. Action Tip: Place your explainer video above the fold and keep it to 60 seconds or less. That time frame aligns with best practices and keeps users engaged. 2. Cut Through Overload by Simplifying Complex Ideas When visitors don't understand what you're offering, they leave. Explainer videos work because visuals and narration stick better than text. In fact, viewers retain 95% of a message from a video versus only 10% from reading. They also help unpack intricate information, like SaaS features or internal processes, which might otherwise overwhelm. Action Tip: Use animation to highlight how your product solves a problem or improves life, not just what it does. 3. Build Trust Quickly Without Walls of Text Trust is a key conversion driver. When people land on your site, they want answers fast. They’re not looking to scroll through paragraphs to figure out what you do. They want clarity and confidence. That’s why explainer videos are so powerful. They build trust by simplifying your message and delivering it in a way that’s easy to understand and hard to forget. Brands using explainer videos report up to an 81% boost in sales conversions, and some see support tickets drop by over 50%, because the video handles the heavy lifting upfront. There's real science behind it, too. Studies show that people retain information better when it’s delivered through both visuals and audio. An explainer video does exactly that, combining clean animation with clear narration to connect faster and stick longer. If trust is the barrier, video is your shortcut. 4. Seamlessly Guide Viewers to Take Action Explainer videos should end with a clear and compelling CTA. After 90 seconds of content, viewers are primed to act. Videos don’t just engage, they drive deeper attention. Landing pages with video keep visitors on-site longer, increase click-throughs, and boost conversions. Action Tip: Combine your video with a strong visual CTA right below, like “Book a Demo” or “Watch the Next”. 5. Multiply Touchpoints, Multiply Conversions Explainer videos don’t live on landing pages alone. Deploy them across email campaigns, social ads, pitch decks, and internal comms - honestly the list goes on! One study shows that personalised videos in outreach emails can lead to 5× higher open rates and 8× more replies. Action Tip: Reuse your core 60‑second explainer in trimmed formats for LinkedIn, YouTube prereels, and support libraries. Explainer videos aren’t just a marketing accessory, they’re high-conversion powerhouses. When done with clarity, creativity, and strategic placement, they become your silent salesperson. Squideo’s style is clean 2D visuals, a flair for storytelling , and a rhythm that keeps viewers watching. Got a brief ready? Share it with us today for a free , no-pressure quote. Not quite there yet? Download our free brief template to get started in minutes.
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In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
