10 Mistakes Businesses Make When Creating Animated Explainer Videos
Adam Shelton
Animated explainer videos can be one of the most powerful tools you ever have to get your message across to your target audience.
In this article, we’ll be sharing with you the most common mistakes we see businesses make when producing an explainer video.
If you don’t measure views, how do you know that your video was successful? By implementing tracking on your video, you can analyse the impact your video has on your users, if they stop watching at a certain point or if your video has had a positive impact on your conversions. From this you can calculate a return on your investment.
2. Not focussing on the first 5 seconds
Everyone has smartphones these days, or access to a computer, even technology in their watches. Internet users now are used to gathering information at the touch of button, so you only have a very short window to capture attention. If you don’t make the first 5 seconds of your video attention-grabbing, yourviewer is more likely to bounce.
3. Making your video too long
The average attention span of a human is 25-30 seconds, so producing a lengthy video is less likely to get watched until the very end. If you have a message you’d like to get across to your viewers, ensure the important messaging is featured within the first 30 seconds.
4. Posting a low-quality video
If you create a video yourself on a DIY software, be sure that this is a high-quality video, with a unique voiceover and licensed music. Posting low-quality content gives new viewers a poor impression of your brand and dis-interest in your message. Poor quality content is also less likely to be shared on social media.
5. Not including a call-to-action
If your script has been written correctly and with a good structure, your user could potentially be ready to take an action at the end of your video. This includes actions such as telling the viewer where they can buy your product, calling your company or signing up on your site. If users remain uneducated by the end of your video, they won’t know why they have watched it.
6. Not including a thumbnail
Deciding the concept and style of your video is important, but an often overlooked feature is the thumbnail of your video. An interesting and engaging thumbnail is what entices your users to click the play button in the first place, so if you don’t have a great thumbnail, your video won’t get seen.
7. Not adding subtitles
Your viewers won’t always be sitting in a quiet room where a video played out loud won’t cause disruption. People watch video content everywhere, especially in busy public places. If they are unable to play sound and you don’t feature subtitles, how are they going to resonate with your message?
8. Not analysing your video placement
There are many places which are beneficial for you to feature your video, social media, landing pages, your homepage, email campaigns. If done correctly, each placement should have different visitors depending on which stage they are at in the buyer journey, so should be served different information. Analyse which users will be viewing your video and what messaging will resonate with them and why.
9. Talking about yourself too much
Nobody wants to go on a date with someone who just talks about themselves all night. You want to be asked about yourself, and so do your viewers. Make sure your video doesn’t just reel off an endless spout of information about your business. Ensure you show you understand your customers, you understand their struggles and how you can improve their lives.
10. Not highlighting mistakes
The reason you’ve reached the end of this article is because we’ve been telling you what NOT to do and not what to do. A basic human fear is making mistakes, so show your viewers that you’re the experts in your industry and you understand the common mistakes people make and how they can solve them.
Now you know what NOT to do, why not et in touch with the Squideo team today to discuss your very own animated video project! Fill out our online quote form to tell us your requirements, it only takes a minute!
In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
Charity marketing videos need to be able to deliver facts whilst also compelling the audience. Find out how to expertly market your charity with animation.
Healthcare animated videos are not a trendy marketing medium, but vital for achieving and delivering effective communication, education, and trust. Find out more.
We love a Christmas advert in Britain. Whenever the latest John Lewis or Marks & Spencer Christmas advert is released it makes news headlines . The public takes to the internet to compare it to adverts of past and rank which advert has been the best tear-jerker so far .
It is no secret that in the dynamic digital landscape of today, interactive video content is emerging as a winner when it comes to marketing videos for your business.
The premise for WALL·E was simple: “what if mankind left Earth and somebody forgot to turn the last robot off?” This was first pitched in 1994 when Pixar Animation Studios was thinking about its future films, yet WALL·E wouldn’t make it onto screens until 2008. Now Squideo is diving into the production behind this animated film, exploring the style and techniques which came together to create this brilliant story.
Educational animation is revolutionising traditional teaching methods. Find out how it can enhance and improve learning experiences in this blog.
Squideo has worked with hundreds of companies across multiple industries. Our Creative Directors and Video Producers are on hand throughout the entire production process to give advice about the best way to proceed with your video. When Squideo takes on a new client, our team delves into your brand to identify existing styles and explore how a video can run alongside this.
The last animated film made under the creative directorship of Walt Disney before his untimely death in 1966, The Jungle Book (1967) marked the end of Disney’s Silver Age . It has become an interesting milestone in the company’s history; reflecting the studio of old while showing the first signs of the company it would become without Walt Disney at its helm.
Since 2015, Squideo’s in-house video production team have made over 5000 explainer videos for every industry imaginable; creating a lot of happy clients along the way. When you choose a quality video production agency like Squideo , you will receive a video that meets your project requirements and comes guaranteed with the following qualities:
Squideo Ltd, 2 Exeter St,
New Village Road, Cottingham, East Riding of Yorkshire, HU16 4LU, UNITED KINGDOM
© 2024 Squideo Ltd.
Website by Squideo