Animated Video Companies vs. Freelancers

When it comes to video animation, there are tonnes of different agencies and freelancers offering their video production services to businesses worldwide, but which is truly best for your business? 

With many businesses now choosing to outsource their marketing endeavours, they will often find themselves trying to decide between acquiring services from either a freelancer or an agency. What is the smartest decision and why? 

Squideo are here to give you the information you need to decide whether a freelancer or an agency is right for your animated video production by listing the pros and cons of each.

When choosing to create a video animation, you may believe that hiring an experienced animation agency to create your marketing video is the best route to go down. On the contrary, if you have a smaller budget or want something turned around urgently, you may believe that a freelance animator is your best bet. 

The truth is there are pros and cons when we examine the use of both freelancers and animators.

Freelance animators are typically a one-man band who focus solely on creating video animation for specific clients. As they are so focussed on creating the very best piece of work and freelancing is often their only full-time job; you will usually find that the quality of the videos created by freelance animators are significantly high. 

However, the first hurdle you may come across when finding a quality freelancer is their availability. As there is only usually one person working on any one project at a time, availability is often limited. The high demand of using a popular freelancer or even something as simple as illness/holiday could mean that your scheduled delivery date may need to be pushed back, or you have to find a freelancer who may not have the very best reputation to help you complete your project in time.

Squideo's video producers are multi-skilled in all different areas of animation, from character creation, illustration and even digital marketing. Although freelance animators may possess certain skills, it is unlikely that they will be fully-trained in every single sector of animation, design and marketing which is another disadvantage of using a freelancer over an animation agency.

Availability is one of the biggest pros when choosing to work with an animation agency. As agencies tend to have a team of creatives including animators and marketers, they are much more reliable when it comes to getting your animated video project completed on time. 

Animation agencies typically consist of 5+ members which is ideal for those businesses looking for a reliable team to produce their animated video. Having a larger team increases the likelihood of the agency being able to offer their clients different types of animation due to the variety of skills their team members possess. 

One disadvantage when it comes to using an animation agency is that you are likely to pay more than you would a freelancer due to the experience they possess and the overheads that the animated video production process involves. Unlike freelancers, animation agencies have a full team to pay which means costs are often that bit higher. However, your investment is highly likely to pay off with an agency, as the input from an entire team of dedicated creatives means the final product is more likely to be higher quality and more memorable. 

Freelance animators are well-known for their ability to provide businesses with cost-effective marketing tools with very fast project turnarounds. Animation agencies are often praised for their ability to create high quality animation that generates an epic return on investment. But which one is best? 

Despite there being a number of different pros and cons for both, we strongly believe that a video animation agency is the best route to take when it comes to investing in your video marketing strategy. Not only will an agency be reliable, their entire team will work collaboratively to create a video animation that works for your intended goals and aims.

If you're looking for a video production agency which can provide top-quality animated explainer video for a low cost and with a fast turnaround time, get in touch with the team at Squideo today!