Why Use Video Marketing?
87%
of businesses use video content in their marketing strategy
99%
of businesses will carry on using video in their strategy in 2021
97%
of businesses say video has generated online purchases
84%
of brands have acquired new customers through videos on social media
Animated videos are here to stay.
Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?
Are Animated Videos Worth It?
Animated Video vs. Written Content
Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer.
The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.
Animated Video vs. Live Action
Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on!
This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes.
Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.
Animated Video vs. Still Images
Animation often gives you the extra edge over still images, as anything which is different on social media stands out.
You can take this theory and add it to any aspect of digital to replace static images.
Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.
Read more from the blog
Struggling to turn website visitors into actual customers? You’re not alone. High traffic means nothing if confused users leave without converting. Whether it’s unclear messaging, overwhelming copy, or a lack of instant clarity; these issues silently kill conversions. In fact, most visitors decide whether to stay or bounce in under 10 seconds. That’s where explainer videos come in. They simplify, clarify, and sell. Below, you’ll discover five proven strategies to fix low CVR with video, all designed to keep users engaged, informed, and ready to take act 1. Hold Attention Instantly: The 10‑Second Rule Most UX studies highlight that website visitors often bounce from a page in just 10–20 seconds unless they’re presented with a clear value proposition immediately. Explainer videos solve that by offering a play button - a low commitment invitation. On average, 79% of users prefer watching a video over reading text, and 97% say the right explainer helped them better understand a product. Action Tip: Place your explainer video above the fold and keep it to 60 seconds or less. That time frame aligns with best practices and keeps users engaged. 2. Cut Through Overload by Simplifying Complex Ideas When visitors don't understand what you're offering, they leave. Explainer videos work because visuals and narration stick better than text. In fact, viewers retain 95% of a message from a video versus only 10% from reading. They also help unpack intricate information, like SaaS features or internal processes, which might otherwise overwhelm. Action Tip: Use animation to highlight how your product solves a problem or improves life, not just what it does. 3. Build Trust Quickly Without Walls of Text Trust is a key conversion driver. When people land on your site, they want answers fast. They’re not looking to scroll through paragraphs to figure out what you do. They want clarity and confidence. That’s why explainer videos are so powerful. They build trust by simplifying your message and delivering it in a way that’s easy to understand and hard to forget. Brands using explainer videos report up to an 81% boost in sales conversions, and some see support tickets drop by over 50%, because the video handles the heavy lifting upfront. There's real science behind it, too. Studies show that people retain information better when it’s delivered through both visuals and audio. An explainer video does exactly that, combining clean animation with clear narration to connect faster and stick longer. If trust is the barrier, video is your shortcut. 4. Seamlessly Guide Viewers to Take Action Explainer videos should end with a clear and compelling CTA. After 90 seconds of content, viewers are primed to act. Videos don’t just engage, they drive deeper attention. Landing pages with video keep visitors on-site longer, increase click-throughs, and boost conversions. Action Tip: Combine your video with a strong visual CTA right below, like “Book a Demo” or “Watch the Next”. 5. Multiply Touchpoints, Multiply Conversions Explainer videos don’t live on landing pages alone. Deploy them across email campaigns, social ads, pitch decks, and internal comms - honestly the list goes on! One study shows that personalised videos in outreach emails can lead to 5× higher open rates and 8× more replies. Action Tip: Reuse your core 60‑second explainer in trimmed formats for LinkedIn, YouTube prereels, and support libraries. Explainer videos aren’t just a marketing accessory, they’re high-conversion powerhouses. When done with clarity, creativity, and strategic placement, they become your silent salesperson. Squideo’s style is clean 2D visuals, a flair for storytelling , and a rhythm that keeps viewers watching. Got a brief ready? Share it with us today for a free , no-pressure quote. Not quite there yet? Download our free brief template to get started in minutes.
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