1:11Explainer videos
Research Hub for Animated Explainer Videos
Our in-house team consists of video producers, account managers, marketing specialists and our directors. The Squid Squad are one big family and we treat all our customers just the same, so you're not just an order number. We work with you to get the best result!
Research
Over the past few years, explainer videos have become a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies because of the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.
- In as little as 7 days
- 5,000+ videos produced
- Making video since 2015
Research
Explainer videos are a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies due to the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality. Whatever your requirement, whatever your industry, we can produce content that tells your story in a truly effective and engaging way, building trust from the moment your visitors click the play button.
Why Use Video Marketing?
- 87%
- of businesses use video content in their marketing strategy
- 99%
- of businesses will carry on using video in their strategy in 2021
- 97%
- of businesses say video has generated online purchases
- 84%
- of brands have acquired new customers through videos on social media
Animated videos are here to stay. Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?
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Generate Leads and Sales
Show of your products and services with animated videos and increase conversions by up to 80% Button
Let the video do the talking for you so you can reduce your operating costs by up to 20% Button
Video is up to 85% more retainable than text, so make a video which resonates with your audience Button
Stop repeating your key messages and sales processes so you can really focus on the tasks that matter. Button
Animated Video vs. Written Content
Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer. The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.
Animated Video vs. Live Action
Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on! This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes. Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.
Animated Video vs. Still Images
Animation often gives you the extra edge over still images, as anything which is different on social media stands out. You can take this theory and add it to any aspect of digital to replace static images. Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.
Healthcare Animation NHS Case Study | Greater Manchester Cancer Alliance
by Adam Shelton • 18 June 2026 Discover how animated patient education videos helped Greater Manchester Cancer Alliance simplify complex healthcare information for NHS staff and patients.
by Adam Shelton • 26 February 2026 We analysed 45 UK, US & EU agencies. The average 30-sec explainer video costs £2,960 in 2026. See full pricing breakdown & market insights.
by Adam Shelton • 18 December 2025 See how Squideo helped Minipip reduce training time, boost learner engagement, and scale training using animated explainer videos.
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What our clients say
★★★★★
115 reviews
Colin Hallmark
★★★★★
Excellent result. We have co-produced two videos with Squideo and have been delighted with the outcome.
brian kerrigan
★★★★★
Really impressed with the quality for a very competitive price
KJN Home Improvements
★★★★★
Squideo are a a real pleasure to work with. Their Digital Media and marketing help has been fantastic from start to finish, they have listened to exactly what we wanted from the marketing and have helped us as a company improve dramatically on our social media platforms since we started working together. We cannot recommend Squideo enough and can't wait to continue working with them in the future.
Daniel Monday
★★★★★
Great company to deal with very happy with the work produced for me, fast, friendly and very helpful. Look forward using you guys again.
J C
★★★★★
I have now had 3 videos from these guys and each one is as great as the last. I now have one embedded in my business website as it does a wonderful job of selling my business.
Kevin Smart
★★★★★
Excellent service. Very easy to choose my style of video, sound, voice-over etc and then they managed to understand very clearly what I required based on my script and storyboard. The draft version was pretty much spot-on and only needed minor changes to get to final version. Friends and family who've seen the finished product are very impressed, as am I. Would heartily recommend Squideo. Kevin from TaxiPals
Let Alliance
★★★★★
Great experience with the Squideo team. Their creative input was much appreciated despite the amount of amendments and changes we made to the video. They work with you every step of the way to ensure you're left with a great final result. Thanks again!
Lliam Green
★★★★★
Excellent company, their contact and output is outstanding!
SYNAPSE EDUCATION
★★★★★
Thank you for your outstanding service and excellent team work. Best wishes for the New Year.
Rick Gaskell
★★★★★
Brilliant - not much more I can say. From the creative to their management and turnaround. So, So happy with the results.
Simon Currey
★★★★★
Outstanding experience with a talented team, they were able to realize our vision and more.
Saxon Weald
★★★★★
We recently used Squideo for a video project and we are incredibly pleased with the result. The team at Squideo have been nothing but helpful, and we would praise them highly on their turn around time and efforts to fit work into their busy schedules. We'd like to give a special mention to Callum who worked hard to make our project a success, and for whom nothing was ever too much trouble. We would highly recommend Squideo and look forward to working with them again in the future.
Triple Protection Guarantee
How the guarantee works- 1. Storyboard
- Unlimited revisions
- 2. Visual Concepts
- Free set of visual revisions
- 3. First Draft
- Free set of visual revisions