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Research Hub for Animated Explainer Videos

Our in-house team consists of video producers, account managers, marketing specialists and our directors. The Squid Squad are one big family and we treat all our customers just the same, so you're not just an order number. We work with you to get the best result!

Research

Over the past few years, explainer videos have become a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies because of the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.

Made by real animators, not AI

Research

Explainer videos are a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies due to the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality. Whatever your requirement, whatever your industry, we can produce content that tells your story in a truly effective and engaging way, building trust from the moment your visitors click the play button.

Why Use Video Marketing?

87%
of businesses use video content in their marketing strategy
99%
of businesses will carry on using video in their strategy in 2021
97%
of businesses say video has generated online purchases
84%
of brands have acquired new customers through videos on social media

Animated videos are here to stay. Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?

Free · Online Brief Builder

You know you need a video. Briefing it is the hard part.

The brief builder walks you through the same questions we'd ask on a kick-off call: what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.

  • Saves as you type, so you can stop halfway and come back whenever
  • Twenty-five questions, and only five that really matter
  • Ends with a document any production company could work from
  • Free, no card, and no password to remember

Start your brief

Two details and you're in. Nothing to install, nothing to pay.

Start my brief

Takes about five minutes. No obligation.

Generate Leads and Sales

Show of your products and services with animated videos and increase conversions by up to 80% Button

Let the video do the talking for you so you can reduce your operating costs by up to 20% Button

Video is up to 85% more retainable than text, so make a video which resonates with your audience Button

Stop repeating your key messages and sales processes so you can really focus on the tasks that matter. Button

Animated Video vs. Written Content

Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer. The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.

Animated video image against written text image

Animated Video vs. Live Action

Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on! This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes. Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.

animated image of woman doing yoga against real life image of woman doing yoga

Animated Video vs. Still Images

Animation often gives you the extra edge over still images, as anything which is different on social media stands out. You can take this theory and add it to any aspect of digital to replace static images. Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.

Healthcare Animation NHS Case Study | Greater Manchester Cancer Alliance

by Adam Shelton • 18 June 2026 Discover how animated patient education videos helped Greater Manchester Cancer Alliance simplify complex healthcare information for NHS staff and patients.

by Adam Shelton • 26 February 2026 We analysed 45 UK, US & EU agencies. The average 30-sec explainer video costs £2,960 in 2026. See full pricing breakdown & market insights.

by Adam Shelton • 18 December 2025 See how Squideo helped Minipip reduce training time, boost learner engagement, and scale training using animated explainer videos.

  • Greater Manchester Cancer Alliance Animated Video
  • Minipip animaated trainnig video case study to boost engagement

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What our clients say

5.0
114 reviews
Sue Hawksworth

Very straight-forward process. Responsive team and great result. Thanks!

Kevin Marsch

Really happy with video that fiftysquid put together for myhomehelper. Fast, very responsive and high quality service at a very affordable price. Would definitely use them again.

Saxon Weald

We recently used Squideo for a video project and we are incredibly pleased with the result. The team at Squideo have been nothing but helpful, and we would praise them highly on their turn around time and efforts to fit work into their busy schedules. We'd like to give a special mention to Callum who worked hard to make our project a success, and for whom nothing was ever too much trouble. We would highly recommend Squideo and look forward to working with them again in the future.

Joanne Cairney Hobson

Great service, polite & understanding staff & excellent 'spot on' video! Delivered in good time & amended speedily to my exact requirements! What a wonderful way to show explain my new product... I would definitely use Fifty-Squid again on ongoing projects! And would certainly recommend to others. Jo Cairney Hobson

Simon Currey

Outstanding experience with a talented team, they were able to realize our vision and more.

Systemagic Ltd

Really impressed with the quality of work and customer service that Fifty Squid provide. We've had two animations produced and both have visually been fantastic! Both were professional, completely on brand and on brief! We liaised with Ben throughout who ensured that we were happy with the finished product and even made a few emendates for free. Really happy with the service provided and will 100% be working with Fifty Squid again. Thank you guys!

Farrah Aslam

Squideo are a fantastic company to work with! They're a very friendly, creative and efficient team that produced a brilliant animation for us - Highlight

Louise McQuaid

I have to say a big thanks to Fifty Squid for their excellent interpretation of the brief I gave them. Ben was so approachable and listened to my companies needs and put together a great video. I will be back for more.

Howard Gregory

Many thanks to all at Squideo for a first class job on the production of the videos for our website , very impressed with the guidance and cost, Im really pleased with the end result. I would recommend Squideo to anyone

Rebeka Croshaw

Fantastic! These guys are great to deal with and will come up with a truly unique video at such an amazing price. Would highly recommend Fifty Squid.

Violet Sutcliffe

From the start we have used Fifty Squid for our corporate animated videos. Their service has been excellent in taking the time to understand our business and the needs of the videos. Video production has always been prompt and ‘ticked the boxes’ of what we wanted them to do. We’ve always felt the lines of communication were open (although we didn’t need them) for amendments and changes to videos. We will continue to use Fifty Squid in the future and look forward to seeing what else they produce for us! Sutcliffe Consulting Engineers

Smart Wolf Ltd

Absolutely fantastic service, they have been brilliant we will be using them again in the future for sure.

Triple Protection Guarantee

How the guarantee works
1. Storyboard
Unlimited revisions
2. Visual Concepts
Free set of visual revisions
3. First Draft
Free set of visual revisions