Why Use Video Marketing?
87%
of businesses use video content in their marketing strategy
99%
of businesses will carry on using video in their strategy in 2021
97%
of businesses say video has generated online purchases
84%
of brands have acquired new customers through videos on social media
Animated videos are here to stay.
Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?
Are Animated Videos Worth It?
Animated Video vs. Written Content
Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer.
The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.
Animated Video vs. Live Action
Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on!
This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes.
Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.
Animated Video vs. Still Images
Animation often gives you the extra edge over still images, as anything which is different on social media stands out.
You can take this theory and add it to any aspect of digital to replace static images.
Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.
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