About Us

Our in-house team consists of video producers, account managers, marketing specialists and our directors. The Squid Squad are one big family and we treat all our customers just the same, so you're not just an order number. We work with you to get the best result!

Research

Over the past few years, explainer videos have become a key part of converting your website visitors into customers. Traditionally, explainer video production has been out of reach for most companies because of the cost.

Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.

Research

Explainer videos are a key part of converting your website visitors into customers.

Traditionally, explainer video production has been out of reach for most companies due to the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.

Whatever your requirement, whatever your industry, we can produce content that tells your story in a truly effective and engaging way, building trust from the moment your visitors click the play button.

Why Use Video Marketing?

87%

of businesses use video content in their marketing strategy

99%

of businesses will carry on using video in their strategy in 2021

97%

of businesses say video has generated online purchases

84%

of brands have acquired new customers through videos on social media

Animated videos are here to stay.

Video is one of the most popular forms of content. Animated video specifically can be a powerful business tool, which entertains, educates and engages your target audience. But what results can animated video really achieve?

Are Animated Videos Worth It?

Animated Video vs. Written Content

Compared to written text, the retention rate of information delivered through animated video is significantly higher, meaning your audience will remember the information you told them about your business for a lot longer.

The story evoked in an animated video also connects with viewers on a more personal level than text alone. You can portray a character that your viewers can directly relate to.

Animated video image against written text image

animated image of woman doing yoga against real life image of woman doing yoga

Animated Video vs. Live Action

Live-action videos are a great way of conveying a message and can connect well with customers. However, to do this you need to source a location, actors, extras, a videographer, an editor, insurance, hair and make-up, a wardrobe... the list goes on!

This can be quite a costly affair, particularly if you're a small business. Not to mention that you’ll have to film the scene again if you’d like to make any changes.

Animated videos are more affordable to create, quicker to produce, easier to edit and are just as effective as live-action.

Animated Video vs. Still Images

Animation often gives you the extra edge over still images, as anything which is different on social media stands out.

You can take this theory and add it to any aspect of digital to replace static images.

Animation can be added to your Facebook banner, email signatures, profile pictures in order to capture attention, get an extra edge over your competition and gain a creative edge.