Did you know video can increase your conversion rate by up to 80%?

If you did, you probably have already invested in one. But if your business hasn’t yet invested in an animated explainer video it’s something you should seriously consider, especially if you don’t want to get left behind your competitors.

We’ve collated the best animated explainer videos we’ve created in 2021 so far, to give you some animation inspiration. 

CyberLab

If you’re a fan of cool and quirky, look no further than this video we created for Cyberlab. Staying away from the usual panic messages which are associated with cyber security, Cyberlab wanted a friendly message which showed businesses that they’re in good hands when they outsource their Cyber Security to Cyberlab.

Using their brand colours, we used their simple black and white brand colours, using their jovial pink to make it pop.

Rix

We created this video for the Rix group to market their software, Expensemate. Using snapshots of the software itself in the video, Rix were able to give a sneaky preview of how it works, enticing and educating the user about the product without them even using it. This allows them to highlight the key features of the software, whilst directly showing how it benefits the end user, therefore making the product more desirable. 

STINT

This video created for Stint, explains how the software is used. Using the faceless characters and block colours, this video is sleek, cool and quirky, just like the branding. The concept of the software can be hard to grasp, so by using a video, you can talk the viewer through how it works step by step, saving time on a repetitive sales pitch or relying on them to read a long body of text. 

Entry Sign

Created for users who are just getting started, this video outlines what to do next in a simple and easy step by step guide. Not only will this video avoid user frustration, but providing a video to new customers saves time of the customer service team, freeing them up to onboard new customers. Plus, sending along a video to a new user gives a trustworthy and professional impression. Using different camera angles, we were able to provide a sleek, clean feeling to the video to mimic the branding. 

Goldsharp Media

This video for Goldsharp media is the ultimate sales tactic. They don't just focus on what they do, but also focus on what they DON'T do. This immediately hooks in the viewer by highlighting common customer pain points which occur when using a similar business model, proving they understand and avoid the mistakes. The video almost eradicates the need for a sales pitch, or conversation where the customer needs to ask these questions, putting the viewers mind at rest throughout the video.