How to Use an Animated Business Video

28 October 2020Adam SheltonUpdated 13 October 2026

Check out this list detailing prominent types of animated videos we create for clients and how our animated videos are suitable for each purpose.

It’s been predicted that 87% of businesses are using videos in their marketing strategy.

Animated videos tell a story the way that text cannot, pairing icons, characters and backgrounds with apt music and a voiceover. Whether your business is fun and quirky, or sharp and serious, animation has the flexibility to express any style to match your branding.

Here at Squideo, we specialise in Animated videos. This is because businesses from a whole range of industries want to convey a whole range of messages, which is possible to do with animation. We've listed the most prominent types of animated videos we create for our clients, and how animated videos are suitable for each purpose!

Animated Videos for Product Promotion

Showing off the features, benefits and specifications of a new product can be difficult to do with just text alone. Using video, you can show the product in use, have the voiceover speak the benefits in a more engaging way than if they were solely listed on a webpage. If you’re getting ready to launch a product, by featuring a video on your homepage or landing page can increase conversions by up to 80%!

Check our our list of 8 of our favourite product videos, and see these examples we’ve created for businesses to promote their products using animated videos:

Animated Videos to Explain a Process

Using video to explain a process can save time from repeating yourself to prospects over the phone, during meetings, or in a business proposal. Your process is also easier to understand and more engaging in video format rather than reading a block of text, so your prospects can comprehend exactly how you will work with them.

At Squideo, we’ve created plenty of process videos for businesses wanting to use video to simplify their messaging. See our examples below:

Animated Explainer Videos

Explaining who you are and what you do can be difficult to do in 60 seconds, especially if your business model is complex. Animated videos are great for portraying complex messaging by pairing a voiceover with animation, the user can easily visualise your business model. Plus, animation can display situations which otherwise may be difficult to capture through a live action film.

Explainer videos giving a business overview can be used on website homepages, email campaigns, social media and landing pages, to quickly grab attention. See our explainer video examples below, and check our our guide on the ten best animated video examples of 2020:

Animated Videos for Education

Using videos for educational purposes does not just mean for training. When you use video to educate your prospects, it can often entice them to find out more about a particular product or service, where you can position yourself as the solution. Videos can also be used to answer common user pain points and answer any questions they may have.

This technique for using videos for an educational purpose places a high level of trust in your brand, positioning you as the experts. See our examples of educational videos below!

Animated Videos for Training

Training existing and new members of staff takes up a lot of time and resource, which is why businesses are leveraging the use of videos for training within their business. Animated videos remove the need for intermittent group training sessions, allowing the individual to watch the videos to suit their own working hours. Plus, they can be saved and re-watched at any time, and updated easily as changes within the business occur, essentially saving time, resources, and money. Check out our guide on how to create an effective training video and see our examples below:

Social Media Videos

Featuring videos on your social media account can help entice your user into interacting with your brand, following your page, or directing them to your website. It’s often recommended that social media videos are kept shorter than videos which are on your website, as its harder to capture the attention of a user when your content is amongst a whole newsfeed of content. GIFs are also a great option for showing quick snappy 5 second clips to stimulate interest.