When 2d and 3d animation is used for cinematic films, the techniques used by these animators means these companies need lots of resource, lots of equipment and lots of time. However, the final product is one which is watched by millions, with the intricate and colourful animations being one of the main reasons they’re so popular.

However, 2d and 3d animations also have many other different purposes, one being the ability to make an explainer video. 3d animation is not often used by businesses to make explainer videos, but is rather used by the medical and engineering professions for presentations and product demos. This is because it takes longer to produce and costs more, so its harder to generate a good ROI from the video.

2d animation is most often used by businesses for product explainer videos, service videos and sales videos etc. This is because this is usually the cheapest and most efficient, so if you’re advertising a product or service, a low budget can still get you a great video which appeals to your target audience.



When considering the style of your animated video, its easy to just think of cartoons, however 2d animation can come in a range of formats, making it easy for you to get a video to fit your branding and goals. The mix of a simple explanation with engaging animation makes even the most hard-to-understand topics become simple.

2d animation can seamlessly blend with real-life footage, so you can feature a product, software, or picture of your team with animated overlays and transitions. You could also feature screencasts of a specific software, app, or game to show off a preview making the user more likely to buy.



If you’re interested in creating a 2d animated video for your business, speak to a member of our team today!