Using Animated Videos As Part Of Your Video Social Media Marketing Strategy
Embedding videos within your branding campaign is the basis of video marketing. Compared to static images,
video content creates faster and stronger connections between brands and their target audiences. It leaves less to the imagination, tells your story more effectively, shares your message, and captivates users across various platforms. As a result,
videos are increasingly becoming a key component of digital marketing campaigns.
Creating video content may take more time than static imagery or text. Still, the benefits of video advertising cannot be overstated when it comes to your social media advertising. Boosting awareness, engagement, traffic, and conversions is what we all want, after all. This feature will examine the nature and benefits of animated advertisements for businesses.
What Is An Animated Video And Why Are They Important
Advertisers are increasingly using animation to reach their target audiences, and there are many factors why animated commercials are so effective. One of the most important reasons for animated promotional videos is that they are
both entertaining and informative. Today's consumers are less interested in listening to ordinary promotional messages and prefer to watch videos that tell compelling personal or brand stories. The answer to that is an animation ad or promotional animation.
Animated videos allow you to experiment with various styles and effects: There are no limitations to your imagination when introducing your brand, its products, and your ideas. Animated commercials are used in advertising by many companies because of this reason.
Regarding social media video marketing, TikTok, Instagram, and Facebook are currently the most popular platforms, but they aren't the only ones. Despite their effectiveness, many marketers still don't fully understand how to use videos on social media for business. If you weren't aware of social media video's rapid growth, take a look at the rising numbers below.
- Mobile devices are used to view 93% of Twitter videos.
- Within the last three years, YouTube views of branded video content almost doubled.
- Video tweets have a 6x higher chance of being retweeted than photo tweets.
- Video marketing on Facebook receives 10x more comments than regular videos.
- 80% of Instagram users say that Instagram Live influences their purchase decisions.
- Approximately 400 million people are active on Instagram Stories every day as of 2020.
- 80% of marketers report satisfaction with animated social media video ads' ROI.
Benefits Of Using Animated Videos For Your Social Media Marketing Strategy
Animated advertising videos offer many benefits and are an excellent marketing tool. Your business can benefit from animation adverts for various reasons, but the main one is that these videos allow you to establish a common language with your customers.
With video becoming one of the most popular media formats, featuring animated video advertisements in your product launch is the perfect approach to getting your message out to your market. Read on to discover how your business can benefit significantly from animated video ads, or contact us today if you would like to know more.
Stand out with creativity
The usual forms of advertising and promotional speeches are getting old. A fresh, creative approach is what people are looking for. You can use animation videos to demonstrate your team's creativity and innovative thinking. This type of advertising has no lengthy explanations or product pitches so viewers won't get bored. Rather than distracting and boring the audience, it captivates them and draws their attention to the brand. You can add more energy and creativity to your videos with motion graphics videos, in particular.
An animated video simplifies a complex message
It is easier to communicate with customers using animated videos since they can be used to convey even complex business concepts and marketing messages. Animation helps you break complex ideas into small, easy-to-understand scenes and situations.
Animated videos are especially beneficial for industries that operate complex information assets and data. These include finance, education, healthcare, and crypto-trading, as they require special knowledge with backgrounds that are potentially unpalatable to the average consumer.
It's an effective marketing tool
Online advertising has been transformed by commercial animation. Companies that use animated ads have improved their audience engagement, customer acquisition, and lead generation. Animations provide highly appealing content that slows down scrolling, so people pay attention to the brand's message.
By entertaining users, animated videos help brands attract attention and increase loyalty. As a result, conversions will increase because loyal users are more likely to purchase.
Animated videos are cost-effective
The production of
animated explainer videos is actually very affordable, despite what many entrepreneurs might think. Due to the lack of additional fees associated with hiring artists, renting locations, etc.,
animated videos are much more affordable than live-motion videos. The entire video story is produced
in one studio when it comes to animated videos.
Additionally, animated videos can be used in various marketing, brand-building, and promotional contexts. Therefore, investing in an animated advertisement will be valuable since you will receive a versatile solution that will open up many marketing and public relations opportunities for the brand.
Their content flows consistently
Animated videos provide consistency for presenting information and explaining concepts to viewers. Communication and education are effectively accomplished through it. Animated commercials can help educate customers about your products and services or help them resolve their problems.
This is especially important for start-ups since it allows them to introduce their projects before a product launch. It will grow target audience engagement, spread information about a product, and create a buzz around it. All of these factors will determine the success of a product launch.
They help spread the word on social media
Social media allows you to share posts instantly, which is one of their main advantages. An appealing animated video can generate thousands of reposts within moments of publishing, enabling you to reach the largest audience possible.
The biggest challenge with sharing is knowing exactly who your target audience is and making your content as accessible as possible. The answer to this issue is to put your focus on creating content that people will want to share. Provide topics people can relate to, reflect upon, act upon, or find useful; viewers will be far more likely to share your video.
Get Started With Your Marketing Video
If you’d like more tips, take a look at our guide, Creating an Animated Video Marketing Strategy, or our video production process to get a better understanding of how we can create your next marketing video.
If you want to discuss how a marketing video can benefit your business, get in touch with the Squideo team today!
