This development is because animated videos are a powerful tool for reaching and engaging your target audience. According to metrics, adding animated videos to your landing pages can increase conversions by up to 80%, and 92% of mobile video viewers are likely to share videos with others.

In this blog post, we'll look at some helpful video marketing tips that will help improve your marketing strategy using animated videos and take your efforts to the next level.

Why Is Video Important To Drive Website Conversions?

In today's world, one of the most effective marketing tools for a business is videos. A video facilitates a better connection between the audience and the product or service. Using the right video marketing strategy, you will be able to increase traffic to your website, raise brand awareness and increase conversions. 

Like blog posts, animated videos can be used to drive conversions on your website. When you align your video content with a possible next step, offer or download, your visitors are more likely to convert into leads. 

Video marketing aims not just to upload videos but to develop a successful marketing strategy template to drive traffic and convert visitors. Creating videos is an entire process that involves efforts to make them effective marketing tools. 

To increase traffic and conversions with your videos, take the following seven simple steps or contact us if you want further advice from our team of experts on how to stand out among competitors online.

7 Video Marketing Tips To Help You Convert Your Online Audience Using Animated Videos

1. Create a video that tells a story

A good video tells a story that connects with the viewer. By telling your company's story well, your viewers will be able to understand what your company offers and how it can help them. Creating value for your viewers is the key to getting them to watch your video. People likely won't pay attention to videos purely aimed at promoting a brand or driving sales.

Videos also provide an excellent opportunity to highlight your company's culture through quality video content. People don't want to watch boring content; they are more likely to watch videos that are engaging and full of personality. Video content that engages viewers tells stories that resonate with them. You can increase your viewers' understanding of what your company offers and what it can do for them by telling stories about yourself.

2. Establish a posting schedule

It's essential to think about your videos as campaigns instead of posting them at random intervals because viewers will be expecting regular content updates. Tell stories that can be broken down into multiple parts, posting new updates each week. Develop a publishing schedule after you have established the content of your videos.

Consistently posting videos will encourage your audience to return. You can also schedule your videos over a specified time period,  building anticipation for a major product launch or an exciting announcement. Keep your audience engaged by implementing new campaigns in accordance with your posting schedule. Consistently posting helpful videos will also enhance your company's reputation as a leader in your field.

3. Incorporate calls-to-action (CTA)

Ensure your videos include calls-to-action as you want your viewers to follow through with a specific action after watching a video. The CTA should use phrases such as 'download now' to clarify the message. Let your audience know if you want them to visit your website or follow your social media accounts.

Incorporating a call-to-action is easy and can lead to the conversion of leads that might not otherwise have been generated. When someone speaks in the video, they can easily instruct viewers on how to take the desired action. Adding text, links, and other information about your website to your videos will help viewers learn more about you. Even if your video is well received, if your customers don't know what to do after watching it, you may end up wasting time and money.

4. Capture attention from the get-go

On average, the average attention span of a website user is just 8.5 seconds. To create a successful video, you must bring your story to life quickly in order to instantly catch the attention of those scrolling through their feeds. The first 15 seconds of your video are crucial. During the first seconds of your video, you must clarify what it is about and why it is worth the viewer's time.

The longer viewers wait for what they want to watch, the less likely they are to watch through your video and be likely to convert. By capturing the viewer's attention early, they will feel encouraged and motivated to stay on your website and continue interacting with it. 

5. Share your video on social media

Videos on social media are an excellent way to engage your audience. Instead of posting direct links, make sure you upload and share native videos on your social media platforms. Why? Because the performance of native videos on social media has been found to be 10x better than that of video links. A recent study analysed 167,000 FB profiles and 6 million posts, revealing that native videos on social media received an average of 478% more shares and 110% more interactions than linked videos.

Social media videos don't have to be one-and-done. Depending on your social media schedule, you might upload one video to several networks over a month-long period. If you're planning to live-stream, you'll need to promote often to ensure lots of people will tune in at the right time. Multiple videos could be produced from a single film recording session. You can use different clips to promote your business or splice them together to create new videos. When promoting videos, think big.

6. Consider the video length

A video's length doesn't have to be rigid. The length of time your audience will engage with your content depends on your industry, the type of content, and its general appeal. As such, consider the average duration of people's sessions on your website or how long they spend watching your videos. 

Your video's length will affect how long users watch instead of converting. It is even possible to scare away viewers with an exceptionally long video. Keeping your message short and concise allows you to convey your message effectively and keep your viewers wanting more. 

7. Add videos to your blog posts and landing pages

The use of animated videos can enable you to express the full range of human emotions and will allow you to connect on a much more personal level with your readers. This is also one of the best ways to convey tone - nonverbal cues and facial expressions can communicate much more than words alone. 

Consider the last time you attempted to explain a difficult concept to someone. It may not be sufficient to use words alone. Imagine searching for information on how to change a flat tyre on Google. The term "lug wrench" may not be familiar to you unless you have extensive knowledge of automobiles. In these situations, videos become extremely helpful - show, don't tell.

Text and video are not mutually exclusive. A reader may still benefit from written content after watching a video, and they can go over the content at their own pace and refer to specific details that require more attention. Be aware of the larger context and how video and text can complement each other to communicate a message best.

Get Started With Your Marketing Video

If you’d like more tips, take a look at our guide, Creating an Animated Video Marketing Strategy, or our video production process to get a better understanding of how we can create your next marketing video. 

If you want to discuss how a marketing video can benefit your business, get in touch with the Squideo team today!