Case Study: Callala

28 February 2022Adam SheltonUpdated 2 September 2026

Explainer Video Case Study
Callala: supporting business transformation with technology-led innovation and delivering sustainable outcomes in decarbonisation and climate resilience
The team at Callala approached us to create three explainer videos to promote their decarbonisation and climate resilience technology consultancy service.

Our team were so proud of how they turned out, we wanted to asked them a few questions about how they found working with us!

Why did you choose Squideo to produce your videos?

"I was impressed by their overall professionalism, such that between scoping and pricing, they were the lead runner – Squideo only needed to be inside the Callala budget envelope. And so Squideo was selected.

Callala’s story in the world of sustainability is complicated one. It does not provide guidance around what sustainability plans should look like, nor does it generate the emissions information needed to make carbon disclosures.

Instead, Callala supports organisations with deep industrial processes to make the right kind of technology led system interventions to decarbonise. Callala does this by working closely with technology providers and innovators – principally in the space and geospatial domains - such that they can better deliver their products and services to their markets.

Video represents a strong medium over which to quickly convey this complicated message.

Squideo was carefully selected as an entity delivering with a wide track record and portfolio. From the first engagement, Squideo listened, and I got a sense they took time to understand the Callala ambition. They were quite open about their process and their constraints – about the bounds of what they could do, key milestones including the points of no return - and the expectations of Callala to allow Squideo to deliver in the best way."

Did the final versions of your videos meet your expectations?

"In both ways, I think Squideo could see the Callala vision and used its expertise to deliver compelling videos - Sharp and on-brand.

It is often difficult to give over creative control – you need to trust that the vision you have can be sufficiently seeded in someone’s mind to be taken forward in the best possible way.

As a non-creative, you also need to give the correct level of licence to creatives to allow these individuals to perform."

How did you find the process?

"It is critical for organisations engaging with Squideo to be responsive and clear about each step of the process – and Squideo reciprocates.

Due to some factors outside of the control of either Callala and Squideo, timescales were compressed from what was originally anticipated and agreed. Both organisations worked efficiently and communicated well to ensure that the process worked smoothly."

Do you have anything else you'd like to mention about working with us on this project?

"What would I do differently in future? Honestly, very little. If anything, probably ask Squideo to hack the draft script to bits and rebuild it in their words.

Would I use Squideo again? Absolutely. Would I recommend Squideo to others? Yes, for sure."

A big thank you to Andrew Iwanoczko - Founder and Managing Director of Callala

Feel free to get in touch for a personal recommendation, hello@callala.co.uk

Take a look at our Video Success Checklist

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