Why You Should Make an Animated Video for Your Business
Adam Shelton
Today we’re going to let you into a little secret – there’s one simple tool that can be used in various ways to help you reach more potential clients; and that tool is animated video.
Marketing teams across the globe are constantly searching for new ways to make their brand stand out from the crowd online. Animated video, when done correctly (this is very important to note), can be incorporated within various aspects of your business, from email campaigns to investor presentations.
Using animated video for business purposes has proved extremely popular with some of the biggest brands worldwide, including the likes of Amazon and Microsoft. But what are the benefits of video marketing?
There are several ways in which an animated video can benefit your business, but here are five of the most important:
1. They are highly shareable
It is extremely likely that the last video you watched was shared with you by someone in your network. So what does this mean for businesses that are looking for a new way to raise brand awareness? Well, video is one of the most shareable mediums available to you which means getting your brand name out into the world has never been easier. With an engaging, thought-provoking video you can reach a wide audience and raise brand awareness at the click of a button.
2. They are adaptable
Video marketing is an effective way to reach people who are on the move. If you haven’t already noticed, video ads are EVERYWHERE. Whether you’re waiting to watch your favourite YouTuber on your way to work or you’re scrolling through LinkedIn on your iPad, video marketing is featured on pretty much every single digital platform you can imagine. The fact that video marketing is able to adapt to each potential client’s device-using habits makes it an extremely beneficial business investment.
3. They are memorable
With a mountain of information available at our finger tips, it can be difficult to remember what you read or saw from one moment to the next. However, stats have shown that retention rates for animated videos are much higher than imagery. In our intro, we mentioned that it is important for a video to be done ‘right’, and by this we mean your video needs to be high quality, entertaining and thoughtful. This means you need a well-thought out video script paired with the very best video animation. Once information has been displayed in video form, it’s hard to forget!
4. You will gain more traffic
One of the most wonderful things about animated videos is that search engines absolutely love them. Videos are a super rich form of media, and search engines like Google acknowledge this by bumping you up the search engine results page. Placing your video on channels such as YouTube and Vimeo also gives users the chance to find you and are much less competitive than Google is. So when it comes to uploading your videos, be sure to always add a website link in the description to help drive even more traffic to your website.
5. They are cost-effective
Not only are animated business videos engaging to watch, they are much more cost-effective to create than professional, live action videos are. In order to create a professional live action video that is suitable for marketing, you must either hire a team of producers to film and edit the video for you (which also uses up valuable time and resources in the form of employees needed for the film itself) or spend your time and money buying professional production equipment and learning how to film/edit professionally.
Video animation is a super cost-effective alternatively – you can simply brief an agency (like us) about what you’re looking for, and we’ll do the rest. Plus, unlike live action, we can bring any scenario to life, so nothing is off limits!
Of course there are many more reasons as to why you should invest in a corporate video animation for your business, but why not find them out for yourself? The team here at Squideo are here to help you discover what video animation can do for your business, chat with our team of video marketing experts today!
Struggling to turn website visitors into actual customers? You’re not alone. High traffic means nothing if confused users leave without converting. Whether it’s unclear messaging, overwhelming copy, or a lack of instant clarity; these issues silently kill conversions. In fact, most visitors decide whether to stay or bounce in under 10 seconds. That’s where explainer videos come in. They simplify, clarify, and sell. Below, you’ll discover five proven strategies to fix low CVR with video, all designed to keep users engaged, informed, and ready to take act 1. Hold Attention Instantly: The 10‑Second Rule Most UX studies highlight that website visitors often bounce from a page in just 10–20 seconds unless they’re presented with a clear value proposition immediately. Explainer videos solve that by offering a play button - a low commitment invitation. On average, 79% of users prefer watching a video over reading text, and 97% say the right explainer helped them better understand a product. Action Tip: Place your explainer video above the fold and keep it to 60 seconds or less. That time frame aligns with best practices and keeps users engaged. 2. Cut Through Overload by Simplifying Complex Ideas When visitors don't understand what you're offering, they leave. Explainer videos work because visuals and narration stick better than text. In fact, viewers retain 95% of a message from a video versus only 10% from reading. They also help unpack intricate information, like SaaS features or internal processes, which might otherwise overwhelm. Action Tip: Use animation to highlight how your product solves a problem or improves life, not just what it does. 3. Build Trust Quickly Without Walls of Text Trust is a key conversion driver. When people land on your site, they want answers fast. They’re not looking to scroll through paragraphs to figure out what you do. They want clarity and confidence. That’s why explainer videos are so powerful. They build trust by simplifying your message and delivering it in a way that’s easy to understand and hard to forget. Brands using explainer videos report up to an 81% boost in sales conversions, and some see support tickets drop by over 50%, because the video handles the heavy lifting upfront. There's real science behind it, too. Studies show that people retain information better when it’s delivered through both visuals and audio. An explainer video does exactly that, combining clean animation with clear narration to connect faster and stick longer. If trust is the barrier, video is your shortcut. 4. Seamlessly Guide Viewers to Take Action Explainer videos should end with a clear and compelling CTA. After 90 seconds of content, viewers are primed to act. Videos don’t just engage, they drive deeper attention. Landing pages with video keep visitors on-site longer, increase click-throughs, and boost conversions. Action Tip: Combine your video with a strong visual CTA right below, like “Book a Demo” or “Watch the Next”. 5. Multiply Touchpoints, Multiply Conversions Explainer videos don’t live on landing pages alone. Deploy them across email campaigns, social ads, pitch decks, and internal comms - honestly the list goes on! One study shows that personalised videos in outreach emails can lead to 5× higher open rates and 8× more replies. Action Tip: Reuse your core 60‑second explainer in trimmed formats for LinkedIn, YouTube prereels, and support libraries. Explainer videos aren’t just a marketing accessory, they’re high-conversion powerhouses. When done with clarity, creativity, and strategic placement, they become your silent salesperson. Squideo’s style is clean 2D visuals, a flair for storytelling , and a rhythm that keeps viewers watching. Got a brief ready? Share it with us today for a free , no-pressure quote. Not quite there yet? Download our free brief template to get started in minutes.
Discover the most captivating animated ads of 2024 and learn what made them resonate so powerfully with audiences.
Discover how construction companies leverage explainer videos to simplify complex processes, enhance training, & improve project communication effectively.
Discover how to select the perfect animated explainer video for your startup. Boost engagement and conversions with the right visual storytelling approach.
Discover how animated videos are revolutionising crowdfunding campaigns, helping startups attract investors and bringing innovative ideas to life.
Discover our top 5 strategies for creating an effective animated explainer video to help increase conversions and build brand awareness.
Discover innovative ways to leverage video marketing in our blog. From storytelling to demos, learn how to engage, build brand awareness, and drive conversions.
Uncover the impact of video & animation in propelling investing start-ups. Elevate your digital presence & stand out in the competitive landscape.
From iconic characters to animated adverts, learn how cartoons shape our understanding of the world and how they can tell your story this World Cartoonist Day.
In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
