Why You Should Make an Animated Video for Your Business
Adam Shelton
Today we’re going to let you into a little secret – there’s one simple tool that can be used in various ways to help you reach more potential clients; and that tool is animated video.
Marketing teams across the globe are constantly searching for new ways to make their brand stand out from the crowd online. Animated video, when done correctly (this is very important to note), can be incorporated within various aspects of your business, from email campaigns to investor presentations.
Using animated video for business purposes has proved extremely popular with some of the biggest brands worldwide, including the likes of Amazon and Microsoft. But what are the benefits of video marketing?
There are several ways in which an animated video can benefit your business, but here are five of the most important:
1. They are highly shareable
It is extremely likely that the last video you watched was shared with you by someone in your network. So what does this mean for businesses that are looking for a new way to raise brand awareness? Well, video is one of the most shareable mediums available to you which means getting your brand name out into the world has never been easier. With an engaging, thought-provoking video you can reach a wide audience and raise brand awareness at the click of a button.
2. They are adaptable
Video marketing is an effective way to reach people who are on the move. If you haven’t already noticed, video ads are EVERYWHERE. Whether you’re waiting to watch your favourite YouTuber on your way to work or you’re scrolling through LinkedIn on your iPad, video marketing is featured on pretty much every single digital platform you can imagine. The fact that video marketing is able to adapt to each potential client’s device-using habits makes it an extremely beneficial business investment.
3. They are memorable
With a mountain of information available at our finger tips, it can be difficult to remember what you read or saw from one moment to the next. However, stats have shown that retention rates for animated videos are much higher than imagery. In our intro, we mentioned that it is important for a video to be done ‘right’, and by this we mean your video needs to be high quality, entertaining and thoughtful. This means you need a well-thought out video script paired with the very best video animation. Once information has been displayed in video form, it’s hard to forget!
4. You will gain more traffic
One of the most wonderful things about animated videos is that search engines absolutely love them. Videos are a super rich form of media, and search engines like Google acknowledge this by bumping you up the search engine results page. Placing your video on channels such as YouTube and Vimeo also gives users the chance to find you and are much less competitive than Google is. So when it comes to uploading your videos, be sure to always add a website link in the description to help drive even more traffic to your website.
5. They are cost-effective
Not only are animated business videos engaging to watch, they are much more cost-effective to create than professional, live action videos are. In order to create a professional live action video that is suitable for marketing, you must either hire a team of producers to film and edit the video for you (which also uses up valuable time and resources in the form of employees needed for the film itself) or spend your time and money buying professional production equipment and learning how to film/edit professionally.
Video animation is a super cost-effective alternatively – you can simply brief an agency (like us) about what you’re looking for, and we’ll do the rest. Plus, unlike live action, we can bring any scenario to life, so nothing is off limits!
Of course there are many more reasons as to why you should invest in a corporate video animation for your business, but why not find them out for yourself? The team here at Squideo are here to help you discover what video animation can do for your business, chat with our team of video marketing experts today!
In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
Charity marketing videos need to be able to deliver facts whilst also compelling the audience. Find out how to expertly market your charity with animation.
Healthcare animated videos are not a trendy marketing medium, but vital for achieving and delivering effective communication, education, and trust. Find out more.
We love a Christmas advert in Britain. Whenever the latest John Lewis or Marks & Spencer Christmas advert is released it makes news headlines . The public takes to the internet to compare it to adverts of past and rank which advert has been the best tear-jerker so far .
It is no secret that in the dynamic digital landscape of today, interactive video content is emerging as a winner when it comes to marketing videos for your business.
The premise for WALL·E was simple: “what if mankind left Earth and somebody forgot to turn the last robot off?” This was first pitched in 1994 when Pixar Animation Studios was thinking about its future films, yet WALL·E wouldn’t make it onto screens until 2008. Now Squideo is diving into the production behind this animated film, exploring the style and techniques which came together to create this brilliant story.
Educational animation is revolutionising traditional teaching methods. Find out how it can enhance and improve learning experiences in this blog.
Squideo has worked with hundreds of companies across multiple industries. Our Creative Directors and Video Producers are on hand throughout the entire production process to give advice about the best way to proceed with your video. When Squideo takes on a new client, our team delves into your brand to identify existing styles and explore how a video can run alongside this.
The last animated film made under the creative directorship of Walt Disney before his untimely death in 1966, The Jungle Book (1967) marked the end of Disney’s Silver Age . It has become an interesting milestone in the company’s history; reflecting the studio of old while showing the first signs of the company it would become without Walt Disney at its helm.
Since 2015, Squideo’s in-house video production team have made over 5000 explainer videos for every industry imaginable; creating a lot of happy clients along the way. When you choose a quality video production agency like Squideo , you will receive a video that meets your project requirements and comes guaranteed with the following qualities:
Squideo Ltd, 2 Exeter St,
New Village Road, Cottingham, East Riding of Yorkshire, HU16 4LU, UNITED KINGDOM
© 2024 Squideo Ltd.
Website by Squideo