Squideo has made plenty of fantastic product explainer videos over the years, which we’re going to explore in this feature. Read on for our tips on identifying the need for a product explainer video and what information to include if you decide to create your own. 

Choose Your Audience

There are typically two audiences for a product explainer video. 

An internal video is used for the sales team, who will become responsible for explaining the product’s features to stores interested in selling it. These videos can therefore be more technical than those produced for customers. 

Videos for customers can be shared on your website and social media, or sent directly to them after purchase. Particularly useful for complicated products, providing an explainer video can relieve the strain on your customer service team. More entertaining than an FAQ page or lengthy instructional manual, improving customer aftercare will improve the rate of repeat custom and increase the number of positive reviews left for your product. 

Let’s look at some examples of these videos in action and breakdown their effectiveness. 

1. PrimeLase HR

This product is designed for use by beauticians. The video is designed for both the staff at PrimeLase HR (who will sell the product to this demographic) and the customers. As they are professionals in this field, the video can maintain quite technical in its description of the product’s uses despite it also being used externally. 

2. FumiCan

This cleaning product comes with a simple instructional video explaining how the product is used by the customer. In just over a minute, the video explains the problem (COVID-19), the solution (FumiCan) and explains how customers activate its cleaning function. With onscreen instructions, any viewer who watches the video will come away confident they know how to use this product safely and effectively. 

One Step at a Time

The content of your product explainer video will vary significantly depending on the product. Squideo has found, however, that there are five main chapters in these videos which can guide you when you are writing the script for your video. 

Alternatively, get in touch with us about our whitelabel services and we can write an inkredible script for you!

1. What’s in the box?

The most exciting part of any new purchase is the unpackaging. Start the video showing the audience how the product should look and everything that is included with it. Tell them what to do if anything is missing, then guide them through any set-up processes. 

Does it need fully charging before use? Is assembly required? Now’s the time to let them know. 

2. Who, me?

The next step is the easy part: show off! What makes your product great? Are there hidden features the customer might not know about? This is the main portion of the video, and you should dedicate as much time as you can to making your product sound incredible. Your customers have already bought the product, but you want them to come away thinking your company is fantastic and ready to buy from you again.

3. Have you tried turning it off and on again?

Consider what problems customers new to the product could experience. Are there any easy mistakes to make? Compatibility issues? Troubleshoot these problems in this chapter of the video, demonstrating the simple steps they need to take to avoid or overcome the issue. 

Finally, provide contact information for your customer service team. They can take it from there. 

4. Would you like _____ with that?

Are there any optional add-ons that might take a product the extra mile? Let your customer know about these products now, then show them off in the video so they can learn how an extra investment can take their product from fab to fabulous. No additional features to offer? Instead, take the opportunity to mention other products in your range. 

5. Are you satisfied with your care?

The last chapter of a video is for the Call to Action (CTA). For a product explainer video, there are three main options for this CTA. First, you can outline how to get in touch with your company in case there are any issues. Second, encourage them to leave reviews. Third, say something to get them buying more. 

This could be a link to your online store, or perhaps a discount code for returning customers. Don’t waste the opportunity to bring them back for more. 

Get Started with Your Product Explainer Video

Convinced a product explainer video is right for you? Watch the video below to get a better understanding of how Squideo creates explainer videos to suit your project brief. 

Get in touch with the Squideo team today to find out more!