Animated marketing videos are a staple communications tool for businesses of all shapes and sizes, across countless sectors. 

Why Animation Matters in the Digital Age

It’s no secret that audience attention spans are waning. With an overload of content accessible to us at all times, on multiple devices, it’s becoming harder to captivate our audience's interest and more importantly, hold on to it so they retain the key messages we’re trying to portray.

Animated marketing videos are an exceptional way to combine visuals, sound and storytelling to cut through the digital noise and reach people on a more human and personal level.

Animation offers unparalleled flexibility and versatility. It can bring any concept to life, no matter how abstract or imaginative. 

Whether you're promoting a product, explaining a complex process, or training your team, animation can simplify the most intricate ideas and make them accessible to a wide audience.

Animated videos transcend language barriers and can tap into a diverse range of demographics, giving your products or services universal appeal and helping to open up new markets or niches in specific sectors.

Recent Trends in Animation

Technology is allowing us to utilise animation in more ways than ever before, and it is causing a surge of new innovative trends within the animation sector. Here are some of the most recent trends in animation to look out for. 

Interactive Videos 

Interactive videos have gained immense popularity, allowing viewers to engage with content actively. Interactive elements such as clickable hotspots, quizzes, and decision points turn passive viewers into active participants. This not only enhances user engagement but also provides valuable data on viewer preferences and behaviours.

Kinetic Typography

Kinetic typography is a technique that effortlessly blends text and motion to create a powerful animated message. Even simple text when paired with the right colour scheme, pace and typography style can evoke powerful emotions and brand associations.

Animated Logos

One of the emerging frontrunners for animation trends is the use of animated logos. Often, a logo is the first thing a customer sees when they open your website. That first impression should be memorable and portray your brand personality in the quickest and most efficient way possible. Animated logos use a range of visual effects, from rotations and morphing logos to 3D animated logos.

Thin Lines

A popular trend we’ve seen re-emerge in recent years is the use of minimalistic thin lines in animation. If you’re looking for a simplistic way to portray your messaging, thin lines provide a clear and sophisticated way to mimic shapes and hand-drawn sketches without the need for intense colour or patterns.

Loading Animations

One of the most popular ways brands can experiment and show their personality is through loading animations. According to recent studies, 47% of users expect a webpage to load in 2 seconds or less. Any more, and you risk your audience getting frustrated or leaving the page. 

Intriguing, entertaining, and engaging loading animations can help capture audience interest long enough to negate any negative impacts from longer loading times, keeping them on your page and even keen to see more so they can experience the loading animation again!

Vertical Animations 

One of the most significant motion graphic trends in the past year is one that continues to grow daily. There are around 6 billion mobile users across the globe, so catering to changing consumer behaviours to fit this is crucial. With the rise of TikTok and other platforms that favour vertical video, we’ve seen an emergence of vertical video advertisements for Instagram, TikTok, and Facebook ads.

Trends that Will Shape the Future of Animation

There’s a bright future on the horizon for animated marketing videos, with new enhancements providing us with innovative ways to use animation in our communications. Here are some of the key areas likely to continue to shape the industry most dramatically in the coming years:

• 3D animation
• Artificial Intelligence
• Interactive and immersive experiences
• Streaming services
• Globalisation

Recent trends in animation, including the rise of 3D animation and interactive videos, offer exciting opportunities for businesses to connect with their audience in new and engaging ways.

Get Started with Animated Marketing Videos 



If you’re looking for a trusted partner to deliver high-quality animated marketing videos, then look no further.

At Squideo, we don’t just create videos. We create experiences that entertain, engage, and leave a lasting impact on your audience. In a world where the competition for attention is fierce, animation is your secret weapon to stand out and Squideo is here to help you wield it effectively.

From corporate to cartoon and everything in between, we make it our mission to understand your business, your audience, and your messages and create effective animated solutions that represent your brand.

Get in touch today to find out more about the range of animated video styles we offer and discover how our team of experts can help bring your brand to life.