So, you want to create an advert for your business? If you have no idea where to start, don't worry.

We understand the process is confusing, which is why we have created this handy guide to inspire and educate you on the animated advert journey.

Watch the below videos to see how companies have leveraged the power of animated videos for their marketing campaigns. After you've watched through all 8 videos, we'll explain how to get started.

8. Apple

Apple love to use animation in their videos. Due to their minimalist branding, animation is a perfect way to make the product front and centre of the video. Here we can see animation used to flip, turn and spin the phone, with close-ups on the camera and highlighting small details of the phone like the curved edges, declaring its high-quality.

Apples new tag line for this iPhone 12 is ‘The Most Powerful Phone Yet’, so they used a bit of artistic flair to drive that message home, animating a shockwave coming from the phone. In true Apple style, the whole video is pretty simple, but super effective. 

7. Aldi

6. Lifebuoy

Hand sanitiser became a necessity in 2019. A crucial item in everyone’s bag, shops and at the forefront of all public spaces. Rather than the typical scary germ videos of 2020, Lifebuoy decided to take a different approach.

This colourful and bouncy video brought an element of fun to sanitising, something we all needed to see whilst Coronavirus was in full swing! Teamed with quirky music and bold branding, Lifebouy certainly made an advert which stood out amongst the rest. 

5. Nestle

Nestle created this animation back in 2015, explaining what they were doing to help the environment, create healthier cereals and take responsibility for their carbon emissions and packaging usage, so it remains highly relevant for 2022.

The use of animation has allowed them to show simple statistics rather than using a live action filmed video which would drive costs up exponentially, especially as this is a video to educate rather than a direct product promotion video. With bright primary colours and simple shapes, this cartoon style video will appeal to both adults and children, evoking the wholeheartedness of the nestle brand. 

4. Mastercard

Mastercard uses animation in this video to convey simplicity. Using bold block colours for backgrounds and organic shapes, they explain how using Mastercard all over the globe is simple.

This animated video is easy to watch, as the video guides your eye across the screen to different focus points, in turn making you feel relaxed. The cartoon style for Mastercard has been created in a way which looks professional, building trust with their audience and staying true to their branding.

3. Wagamama

Here, Wagamama used a very different approach to an advertising video. They incorporated elements of they anime style animation to advertise their restaurant chain. The protagonist is a woman, heading out for tea with her friends. When she gets her food in the Wagamama restaurant, it blows her into another world!

Using anime for this is a great move, as it allows for the animation to be more intricately detailed rather than using a 2D motion graphics video. This stands out from many other restaurant adverts, which always showcase the food, the chefs and the experience, but does so in its own unique way.

2. Nespresso

This animated advert created by Nespresso aims to provide the viewer with a short escape, straight to a relaxing holiday destination. Using clever sound effects such as ice clinking and the waves lapping, this creates a calming and nostalgic feeling as you're watching the advert. Using a colour palette which is fresh and fruity also reminds the viewer of summer, so they actually do feel like they're just a sip away!

1. Entry Sign

Now this animated video for Entry Sign was created by our very own team here at Squideo! We've placed this video in our number 1 spot, simply because of the production value in relation to the cost.

As you were looking through the list, you will have noticed videos 8 to 2 were all created for large brands. These videos are more than likely to have cost tens of thousands of pounds and taken months to produce, which SME's and Small businesses simply don't have the time, resources or budget for.

This video was made for Entry Sign to introduce their users to the platform once they've signed up, notifying them of the next steps.

If you're looking to create a video which doesn't just make your brand look amazing, generates you an ROI and only takes 6 weeks to produce, get in touch with the team at Squideo today!