How we do Character Animation
Adam Shelton
Here at Squideo, our animated explainer videos are already being used by businesses around the world.
Although we already have hundreds of five-star reviews from happy clients, we are constantly striving to improve our product which all starts with our talented team of producers.
What we do
Why is character animation important?
For the past few months, our focus has been on improving our character animation skills. We produce a wide variation of video styles, but most of our cartoon-style videos feature characters. Whether they are using a product, explaining a problem or presenting information, we aim to get these characters as life-like as possible.
When a character is in a video, we animate the character to move throughout the scene, whether it is walking, talking, waving, running or jumping. To get the characters movements similar to the natural movements of a human, we put time and effort into ensuring the characters animations are as smooth as possible. We aim to get the arm and leg movements of the characters to be as fluid as possible, as ridged movements can take a video from hero to zero.
We find the best results are in the detail, so not only do we focus on the overall movement of the character but can animate our characters to talk just like humans. This includes facial expressions such as mouth, eyebrow, eye, and head movements, mirroring the way a human speaks naturally in conversation.
Why choose Squideo?
As well as improving our character animation skills, our team are also currently producing different styles of characters for you to choose from, so when you create a video with Squideo, we can match your vision as closely as possible.
If you want a video for your website, landing page, email campaign or social media, get in touch with us here at Squideo! We are
a creative bunch with years of experience creating videos for all different industries, so no idea is too big or too small!
Struggling to turn website visitors into actual customers? You’re not alone. High traffic means nothing if confused users leave without converting. Whether it’s unclear messaging, overwhelming copy, or a lack of instant clarity; these issues silently kill conversions. In fact, most visitors decide whether to stay or bounce in under 10 seconds. That’s where explainer videos come in. They simplify, clarify, and sell. Below, you’ll discover five proven strategies to fix low CVR with video, all designed to keep users engaged, informed, and ready to take act 1. Hold Attention Instantly: The 10‑Second Rule Most UX studies highlight that website visitors often bounce from a page in just 10–20 seconds unless they’re presented with a clear value proposition immediately. Explainer videos solve that by offering a play button - a low commitment invitation. On average, 79% of users prefer watching a video over reading text, and 97% say the right explainer helped them better understand a product. Action Tip: Place your explainer video above the fold and keep it to 60 seconds or less. That time frame aligns with best practices and keeps users engaged. 2. Cut Through Overload by Simplifying Complex Ideas When visitors don't understand what you're offering, they leave. Explainer videos work because visuals and narration stick better than text. In fact, viewers retain 95% of a message from a video versus only 10% from reading. They also help unpack intricate information, like SaaS features or internal processes, which might otherwise overwhelm. Action Tip: Use animation to highlight how your product solves a problem or improves life, not just what it does. 3. Build Trust Quickly Without Walls of Text Trust is a key conversion driver. When people land on your site, they want answers fast. They’re not looking to scroll through paragraphs to figure out what you do. They want clarity and confidence. That’s why explainer videos are so powerful. They build trust by simplifying your message and delivering it in a way that’s easy to understand and hard to forget. Brands using explainer videos report up to an 81% boost in sales conversions, and some see support tickets drop by over 50%, because the video handles the heavy lifting upfront. There's real science behind it, too. Studies show that people retain information better when it’s delivered through both visuals and audio. An explainer video does exactly that, combining clean animation with clear narration to connect faster and stick longer. If trust is the barrier, video is your shortcut. 4. Seamlessly Guide Viewers to Take Action Explainer videos should end with a clear and compelling CTA. After 90 seconds of content, viewers are primed to act. Videos don’t just engage, they drive deeper attention. Landing pages with video keep visitors on-site longer, increase click-throughs, and boost conversions. Action Tip: Combine your video with a strong visual CTA right below, like “Book a Demo” or “Watch the Next”. 5. Multiply Touchpoints, Multiply Conversions Explainer videos don’t live on landing pages alone. Deploy them across email campaigns, social ads, pitch decks, and internal comms - honestly the list goes on! One study shows that personalised videos in outreach emails can lead to 5× higher open rates and 8× more replies. Action Tip: Reuse your core 60‑second explainer in trimmed formats for LinkedIn, YouTube prereels, and support libraries. Explainer videos aren’t just a marketing accessory, they’re high-conversion powerhouses. When done with clarity, creativity, and strategic placement, they become your silent salesperson. Squideo’s style is clean 2D visuals, a flair for storytelling , and a rhythm that keeps viewers watching. Got a brief ready? Share it with us today for a free , no-pressure quote. Not quite there yet? Download our free brief template to get started in minutes.
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In the past, we have had clients approach us asking if we create whiteboard style animated videos and the answer is, no, we don’t. We’re not doing this to be mean or awkward, in fact, quite the opposite ! We only want the best for our clients, and we don’t believe that whiteboard videos are the best. In this article, we will explore what whiteboard animations are and why we don’t like creating them for our clients.
