How we do Character Animation

Here at Squideo, our animated explainer videos are already being used by businesses around the world.

Although we already have hundreds of five-star reviews from happy clients, we are constantly striving to improve our product which all starts with our talented team of producers. 

Our team are consistently striving to improve their skills to produce a sleek and impressive final product, so you can wow your target audience. Some animation companies use templates for their animation, but at Squideo, our videos are created from scratch. This means all our characters and elements are animated individually, so you have video which is truly unique to your business. Our team put aside time for learning and development, so we can offer more styles, more characters and a wider range of movement. 

Why is character animation important?

For the past few months, our focus has been on improving our character animation skills. We produce a wide variation of video styles, but most of our cartoon-style videos feature characters. Whether they are using a product, explaining a problem or presenting information, we aim to get these characters as life-like as possible. 

When a character is in a video, we animate the character to move throughout the scene, whether it is walking, talking, waving, running or jumping. To get the characters movements similar to the natural movements of a human, we put time and effort into ensuring the characters animations are as smooth as possible. We aim to get the arm and leg movements of the characters to be as fluid as possible, as ridged movements can take a video from hero to zero. 

We find the best results are in the detail, so not only do we focus on the overall movement of the character but can animate our characters to talk just like humans. This includes facial expressions such as mouth, eyebrow, eye, and head movements, mirroring the way a human speaks naturally in conversation.  

As well as improving our character animation skills, our team are also currently producing different styles of characters for you to choose from, so when you create a video with Squideo, we can match your vision as closely as possible. 

If you want a video for your website, landing page, email campaign or social media, get in touch with us here at Squideo! We are a creative bunch with years of experience creating videos for all different industries, so no idea is too big or too small!