How Explainer Videos Benefit Startups
In this blog post, we’re going to examine how animated explainer videos can benefit start-ups and show some awesome example videos from startups we have worked with!
If you’re a new business, you may well have a brand new product, concept or service that hasn’t been done before. If you’re trying to break into a competitive sector, you’ll need to explain why you stand out from the rest. If you‘re a one man band, maybe you need some help cutting down the time you spend on sales pitches or presentations or need to boost your stand at an exhibition.
All these factors point toward being able to effectively convey a powerful message which excites and resonates with your target audience, and that’s where explainer videos come in.
Explainer videos are a secret weapon in the world of digital marketing, as they tell the audience a story. With moving graphics accompanied by an engaging voiceover, complex messages become broken down into a format which is easy to understand, digest and remember. Explainer videos can benefit start-ups by creating more brand awareness, generating excitement about a new product or business concept and showcasing only the best features in the right way.
Start ups we have worked with:
MooFree
Since 2010, MooFree have since continued to expand their line of dairy, soya, and gluten free chocolate, which is now stocked in all the major supermarkets. Moo Free came to us looking for a video to showcase their new branding for their dairy free chocolate range. They wanted to create brand awareness and generate excitement about their new look, while promoting their product line. We used a mix of static and moving assets to create a heart-warming yet quirky animation for MooFree.
Stint
Stint was founded by two university students in 2018, who found a gap in the market for the hospitality sector. Stint is an app targeted specifically at students, who needed temporary jobs to earn extra income while they’re studying. They came to Squideo looking for an animated explainer video to explain the concept behind their app, how it worked, and how to use it. We recreated the app in an more simplified way to promote the app and encourage viewers to start using it!
qiiosk
qiiosk was founded in 2021, during the covid-19 pandemic. Its primary function is to make it easy for restaurant, cafe and bar guests to order food and drinks and pay straight from the table simply by scanning a handy QR code on their smartphone. This meant bars and restaurants could stay open during the pandemic by serving guests using table service only. qiiosk came to us wanting an animated explainer video to explain how the app worked, the benefits it provides to customers and how to download it!
If you're a startup and you want to benefit from an animated explainer video like the examples above, get in touch with the Squideo team today!
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