Does Your Video Need Subtitles?

3 February 2020Adam SheltonUpdated 14 September 2026

As well as increasing comprehension, subtitles keep audiences engaged and allow your video to appeal to wider audiences. Click here to find out more.

Subtitles can boost your explainer video's performance in more ways than you may think...

Here at Squideo we have a simple subtitling process to ensure you achieve the highest engagement levels possible. As many web users now watch their videos without sound, the addition of subtitles can increase comprehension, keep your audience engaged and allow your video to appeal to a wider audience due to being able to read what the voiceover is saying.

Why are Subtitles Important?

Viewers would be more likely to watch a video if they could get the full effect without the sound on. This is especially true if the viewer is hearing impaired, or if the user is in a public place where they cannot play sound. If you're on a busy train, scrolling through Facebook or Twitter, the last thing you want is your phone or iPad on loudly, disturbing others. Which is why subtitles are the perfect solution to advertising on social media.

Will Subtitles Affect my Website’s SEO?

If you are unable to host the video file itself on your own website, you can embed a video via third party hosting (such as YouTube) and include a written transcript within your web page copy, again, allowing you to rank for certain keywords.

Third party hosting means the video add SEO value to your own website, but by having a video on your website, the user’s actions become your SEO tool.

With increased time on page, reduced bounce rate, receiving links to your site due to good content and high site speed, Google will favour pages featuring video over your competitors, as these indicate you have relevant and user-friendly content on your site.

Subtitles can increase viewer rates if the video is unable to be viewed with sound, meaning the viewer doesn’t miss out on the core message of your video.

What About Different Languages?

With Squideo’s subtitling service, you will receive two versions of your video, one with subtitles and one without. This will ensure you get the most engagement from your video giving you optimum results.

If you're ready to start your animated explainer video journey, get in touch with the Squideo team today!

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