Will you look at that Squideo video you’ve got there. Wow! What a thing of beauty. Something that inkredible deserves to be shown off, but how? 

Read on for Squideo’s top ten ways to use video animation to benefit your business. Alternatively, get in touch with our team and our marketing specialist can give you advice on how to optimise your video’s results. 

Whether it’s on your landing page or serving another function on your website, such as an FAQ answer, a video is a great way to capture the attention of visitors to your site. Statistics indicate that embedding videos on landing pages can increase conversion rates by up to 80%. Your animated video could be the difference between a missed opportunity and a converted customer. 

02. Presentations

We’ve all heard of death by PowerPoint. In these situations, videos become extremely helpful – show, don't tell. Spice up your presentation by embedding your animated video into the slides, or replace the PowerPoint entirely with a video. Videos are great for explaining a difficult concept. They can also be embedded into digital documents and blogs for the same purpose. 

03. Emails

Send your animated video straight to your mailing list by embedding it in an email. Emails with embedded videos can dramatically increase click-through rate (CTR), from 65% with existing customers to 96% for new customers receiving a welcome email. This is compared to the average CTR for emails: 2.7%. That’s a significant jump which can have a real impact on your customer retention. 

04. Sales Pitches

Animated videos can make great client pitch videos. These condensed presentations explain the nature and benefits of your business in a short video, ideally no longer than three minutes. According to Wyzowl, 69% of potential customers prefer video over text when learning about a product or service. That makes a pitch video more likely to attract potential clients than a text presentation or report. 

05. Social Media

Videos are shared online 12 times more often than text and images combined. Sharing animated videos on social media enables brands to engage with their followers in a fun and compelling way. Consider boosting the post as an advert to get the video in front of more eyes. And don’t forget the Story function. This may require alteration to the dimension size of the marketing video since stories host portrait style videos (9:16) instead of landscape (16:9). Squideo can create this for you, or you can use crop tools to accomplish the look.

06. Expos and Conferences

Many Squideo clients use their animated videos to show off at expos and conferences. Videos can draw people to your stall or presentation and entertain them into staying! Consider whether the organisation allows sound to be played with videos, if not you will want to add subtitles to ensure maximum understanding! 

07. Onboarding

Use your video to onboard new customers, clients and staff by introducing them to your business, explaining what they can expect and how your business will support them. An entertaining animated video can maintain their interest and condense a lot of information into a few minutes, compared to reading through bulky manuals. 

08. Headquarter Videos

Everyone has ended up in a building at some point with televisions in the lobby to stare at until someone calls your name. For companies with large enough headquarters, consider having your animated videos in communal areas where staff and visitors alike can see this content. After all, if you’ve got it: flaunt it!

09. Adverts

Whether it’s run on television, social media, YouTube or on a digital billboard, animated videos are fantastic at getting people to stop and watch; especially if your advert is unskippable! Make sure your advert includes the unique selling points behind your product or service, and a full list of contact information if there isn’t a link to your website directly embedded within the advert. 

10. Motion Graphics

Use screenshots of your videos as images to promote your services or products online or in print. Squideo can provide freezeframes of specific points within the video on request, that can be used in promotional materials, company documents, even billboards. 

Create an Animated Video With Squideo

Ready to create an animated video for your company? Watch the video below to get a better understanding of how Squideo can help promote your business, then get in touch with us to find out more!