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30 Second Explainer Videos

Explainer Videos

We create professional, goal-orientated animated explainer videos that do the explaining for you.

Made by real animators, not AI

Our Clients

  • NHS
  • Unilever
  • Amazon
  • Nisa
  • Aon
  • Imperial College London
  • Crohn's & Colitis UK
  • Ideal Boilers
  • CSCS
  • Network Rail
  • Aldi
  • British Transport Police
  • Arizona State University
  • Sense

See our top examples created using our video production service

30 Second Explainer Video Examples

Software | Explainer | B2C
Finance | Advert | B2B
Product | Explainer | B2B
Finance | Advert | B2B
Jewellery | Advert | B2C
Sustainability | Advert | B2B

Hi, we're Squideo!

We're an independent, UK based explainer video production company, providing highly effective videos for our clients. Introduce your company and its products and services with an engaging video that will leave its mark on potential customers and showcase your company in a memorable way. Explainer videos can be very effective and provide an excellent return on your investment, especially when you are trying to attract new business.

Animated Video Displayed on Desktop and Mobile Screens

Free · Online Brief Builder

You know you need a video. Briefing it is the hard part.

The brief builder walks you through the same questions we'd ask on a kick-off call: what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.

  • Saves as you type, so you can stop halfway and come back whenever
  • Twenty-five questions, and only five that really matter
  • Ends with a document any production company could work from
  • Free, no card, and no password to remember

Start your brief

Three details and you're in. Nothing to install, nothing to pay.

Start my brief

Takes about five minutes. No obligation.

#1 Animated Explainer Video Service in the UK

Trusted by Leading Brands Around the World

Your video needs to look sleek, professional and should fit your exact marketing goals. This is why Squideo carefully crafts each video to be unique to your goals without the hefty price tag, and supports you through the process to help you generate the best possible ROI.

What our clients say

5.0
114 reviews
Susan Clegg

Our video was created to a very high standard. They listened to what we wanted and made any changes quickly. Would recommend.

Jamie Wilkes

Squideo have been great to work with, right from the first discovery call, they instantly grasped a difficult concept. Throughout the project they had a quick turnaround for changes, constant communication around deadline and when to expect updates. Overall Squideo provided us with an all round great service and high quality videos that our clients were very happy with.

Matthew Craig

Fantastic results from the team at Squideo. Callum had the ability and patience to ensure that delivery of the final product was the standard required.

Sue Hawksworth

Very straight-forward process. Responsive team and great result. Thanks!

Rebeka Croshaw

Fantastic! These guys are great to deal with and will come up with a truly unique video at such an amazing price. Would highly recommend Fifty Squid.

Peter Yeates

Squideo were very professional, helpful in developing the concept and very responsive during the editing phase as well as being very competitively priced. Great service and would definitely use again.

Easirent Car Hire

Incredible Value for Money. We found this company through Twitter and contacted them for some advice which they were more than happy to give. The team have been helpful, professional and honest throughout and once we received our videos we were so happy with the quality. There was a slight worry the quality wouldn't be as good as expected due to the price being so low but we have been blown away both times with the effort put in and the ease to amend our products. Can't thank them enough, well done Fifty Squid. You're a model business! With Thanks, Easirent Car Hire

Scamfish

Excellent service, great turnaround, fantastic results!

Nick Raikes

Brilliant team to work with, very pleased with their product and professionalism.

Robert Griffiths

Fast turnaround and high quality. They were very good about making small changes to improve the final product.

Dave Chamberlain

An unbelievably good service. Seriously - every step was exactly what I wanted. The end product is better than I could have imagined and it was a fraction of the cost of other companies. USE. SQUIDEO.

J C

I have now had 3 videos from these guys and each one is as great as the last. I now have one embedded in my business website as it does a wonderful job of selling my business.

Our Process

The video production process has never been easier than with Squideo. All you need is an idea, and we can work directly with you to build it into something inspiring.

Our services

  • Range of Voiceovers

    We offer a range of voiceover artists to suit your target audience

  • Custom Characters

    Our talented producers can create any bespoke assets to bring your characters to life!

  • Corporate Styles

    Select our express delivery option for faster production turnaround (subject to availability)

  • Extra Versions

    We can create extra versions of your video for social media, emails or landing pages

  • Music and Voiceover Included

    With an array of extras included such as a voiceover (a range of accents are available), licensed music and subtitles, your video can be understood anywhere by anyone.

  • Script Writing Service

    At Squideo, we have in-house copywriters who can turn even the most complex process into interesting and engaging messaging.

Ask Yourself...

  • Why risk being left in the dark by freelancers governed by third party websites?
  • Why waste precious time making your own using frustrating DIY software?
  • Why waste your budget on videos that may not perform in the market?

Animated Business videos are here to stay. They have the power to turn animation into a powerful business tool which entertains, educates and engages your target audience. Animated videos are great for a range of purposes:

  • Promoting or presenting a product
  • Explaining a service
  • Demonstrating complex software
  • Communication of your brand values/message
  • Data and statistics presentation
  • Training employees

Why Choose Squideo As Your Animated Video Agency?

  • Dedicated Account Manager

    Your dedicated account manager is on hand every step of the way, discussing your ideas, filling in the gaps and implementing your feedback through each stage of production.

  • Over 5,000 Videos Produced

    Squideo are a renowned video animation agency, helping businesses just like yours get more leads, engage customers and generate an ROI.

  • Digital Marketing Team

    We have an in-house marketing team who can provide you with full service digital marketing skills to drive traffic to your website and video views.

  • Global Experience

    Squideo have been pioneers since 2015 creating business videos of every style for companies all around the world, so we know what works.

  • Priority Scheduling

    Select our priority scheduling option for faster production turnaround (subject to availability)

  • Triple Guarantee

    We ensure your marketing budget is safe, with our triple protection money-back guarantee

Interested in a 30 second explainer video for your business? Get a quick quote for your project today!

6 Reasons Why Businesses Invest in 30 Second Explainer Videos

  • 01

    Accelerate Understanding

    Explainer videos simplify complex ideas in seconds, helping viewers grasp your concept quickly with less friction.

  • 02

    Increase Conversions at Key Touchpoints

    Whether used on landing pages, in adverts, within sales presentations or internally, high-quality explainer videos consistently boost engagement and prompt more people to take action.

  • 03

    Stand Out in a Crowded Market

    A well-crafted video immediately elevates brand perception and helps businesses distinguish themselves where competitors rely on text-heavy messaging.

  • 04

    Scale Sales and Support Effortlessly

    Explainer videos deliver clear, consistent communication, helping teams answer common questions, overcome objections, and educate customers without adding to workloads.

  • 05

    Build Brand Trust and Credibility

    Professional visual storytelling reinforces confidence, making buyers feel more assured when choosing your product or service.

  • 06

    Improve Performance Across Every Channel

    Explainer videos perform strongly on websites, social media, email campaigns, exhibitions, investor pitches, and onboarding, maximising return on a single creative asset.

Promote your Brand, Product or Service with an Explainer Video

We create short 30 second explainer videos that deliver results.

Clients Squideo has made video for, including the NHS, Unilever, Bangor University, Nisa, Arizona State University, AON, Canterbury City Council, Ideal Boilers, Network Rail, Jangro, British Transport Police and Imperial College London

Range of Voiceovers We offer a range of regional and national voiceover accents to suit your target audience Express Delivery Select our express delivery option for faster production turnaround (subject to availability) Triple Guarantee We ensure your marketing budget is safe, with our triple protection money-back guarantee Custom Characters Our talented producers can create any bespoke assets to bring your characters to life! Corporate Styles Select our express delivery option for faster production turnaround (subject to availability) Extra Versions Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

"Do you create your videos in-house?" Yes! All of our videos are created in-house by our very talented team of animators. "What if I don't like my video?" We offer a triple protection guarantee! You get a free set of revisions at the storyboard stage AND the first draft, so its rare we miss the mark! "What's your turn-around time?" Depending on how responsive you are with your feedback, it usually takes around 5 weeks. We do offer an express service for high priority videos though! "Can you create characters?" Absolutely! We have a character specialist who can create anything from your office pet to the new swanky printer you got last week. "How do you do it so cheap?" As our team in in-house, we have perfected a super efficient and sleek process, to bring you high-quality videos at a low price point. "What if I don't have a script?" No problem! We have in-house copywriters who are expert storytellers, and can bring your message to life. Or, download our script writing template.

Common questions

Do you create your videos in-house?

Yes! All of our videos are created in-house by our very talented team of animators.

What's your turnaround time?

Depending on how responsive you are with your feedback, it usually takes around 6 weeks. We do offer a priority scheduling service if you need it sooner!

How much does an animated video cost?

The cost of an animated explainer video depends on the length, style and level of detail involved. At Squideo, most projects start from £750-£2,500, with pricing shaped around your goals and the complexity of the animation. If you'd like to see how our pricing compares across the wider market, we’ve analysed 45 global video agencies in our latest 2026 pricing research, read the full breakdown here.

What if I don't like my video?

We offer a 100% Satisfaction guarantee! You get a freee set of revisions at the visual concepting stage and the first draft, so its rare our clients are unhappy with the final product.

Can you create characters?

Absolutely! We have a character specialist who can create any bespoke assets, from your office pet, unique machinery to software mock-ups.

What if I don't have a script?

No script, no problem! We have an in-house copywriter who are expert storytellers and can bring your message to life.

Looking for a 30 second explainer video company?

If you want to get your message across to potential clients or customers in a very concise way then a 30 second explainer video could be perfect for you. By using an explainer video company you could use video to your advantage and get your message across effectively. Why waste time trying to say what you need to in hundreds or even thousands of words when you can say it in a concise 30 second explainer video? Our explainer video services can help you use short video to your advantage and communicate with your audience about your brand, product or service.

What is a 30 second explainer video?

An explainer video is a short video used by a business to introduce themselves or explain their products and services. Whenever you need to explain something in a concise manner to your customers, you can do so with a 30 second explainer video. Explainer videos can be used for different purposes, depending on whether you are presenting your business to a potential customer for the first time, or trying to explain a process to an existing customer. Explainer videos can say so much in just 30 seconds than any amount of text could do in the same amount of time.

Why have a 30 second explainer video?

A well crafted 30 second explainer video production can achieve so much, and it doesn’t have to cost you a great deal. With the competition for an audience’s attention high, a short video can help you cut through the online clutter and deliver your message succinctly. A well made 30 second explainer video will be engaging and will work particularly as a short advertising format on social media channels such as Facebook, YouTube, Twitter and LinkedIn as well as on your own website landing pages.

What makes a good explainer video?

A successful explainer video is one that follows through on good planning with excellent delivery. Components of a good 30 second explainer video include:

A clear understandable script that explains things well A short video of 30 seconds! Explains succinctly the benefits of using your products or services A good call to action

Are 30 second explainer videos effective?

When done well, a short explainer video can get your message across and increase the likelihood that those watching will get to the end rather than abandoning your video part way through. This gives you the opportunity to provide your call to action in terms of what your potential customer needs to do next to follow up on your video. Video allows you to put across information in a clear way. Explainer videos can boost engagement, not only on your social media channels, but also on your website itself. Video when used on a website can reduce bounce rates and increase time on your site, all metrics that can help boost your search engine rankings. Additionally, your videos will appear in search results thus increasing your marketing potential. A 30 second explainer video can help give your company more human appeal and make you appear more trustworthy. By injecting the right amount of personality you can appeal to customers in just 30 seconds whether they have only just come across your company or are already interested in one of your products or service.

Triple Protection Guarantee

How the guarantee works
1. Storyboard
Unlimited revisions
2. Visual Concepts
Free set of visual revisions
3. First Draft
Free set of visual revisions