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Get Incredible Results with Software Explainer Videos

We create professional, goal-orientated and powerful animated software explainer videos that entertain, educate and engage your target audience. They do the explaining for you!

Made by real animators, not AI

Software Explainer Video Examples

Tool Hire Platform
Analytics Platform Explainer
Cyber Security
Software Development
Expense Tracking
Software Package Explainer

10 Mind Blowing Explainer Video Stats

97% of businesses said that their explainer video has helped increase user understanding of their product or service. (Hubspot)

86% revealed it has helped them generate leads, while 81% said video has helped them directly increase sales. (Wyzowl)

53% said their video had helped reduce support calls. (Wyzowl)

Emails with video have 300% better click rates. (Forrester)

Landing pages with explainer videos convert 86% better (Yans Media)

64% of online buyers decided to purchase after watching a video on social media. (Forbes)

43% of customers buy something they saw in YouTube ads even despite the fact that 81% of users mute video ads. (Online Marketing Gurus)

85% of users tell they are more likely to buy something after seeing an explainer video about it. (Yans Media)

68% of users prefer to watch an explainer video on how to fix something instead of getting in touch with customer support. (Yans Media)

Free · Online Brief Builder

You know you need a video. Briefing it is the hard part.

The brief builder walks you through the same questions we'd ask on a kick-off call: what it's for, who it's for, and the one thing it has to land. Answer what you can; we can work from as little as a list of key points.

  • Saves as you type, so you can stop halfway and come back whenever
  • Twenty-five questions, and only five that really matter
  • Ends with a document any production company could work from
  • Free, no card, and no password to remember

Start your brief

Two details and you're in. Nothing to install, nothing to pay.

Start my brief

Takes about five minutes. No obligation.

5 Mind Blowing Software Video Stats

79%
of people say watching a video has convinced them to buy a software or appWyzowl
97%
of businesses said that their explainer video has helped increase user understanding of their product or serviceHubspot
53%
of marketers said their video had helped reduce support callsWyzowl
68%
of users prefer to watch an explainer video on how to fix something instead of getting in touch with customer supportYans Media
64%
of online buyers decided to purchase after watching a video on social mediaForbes

Our Clients

  • NHS
  • Unilever
  • Amazon
  • Nisa
  • Aon
  • Imperial College London
  • Crohn's & Colitis UK
  • Ideal Boilers
  • CSCS
  • Network Rail
  • Aldi
  • British Transport Police
  • Arizona State University
  • Sense
  • Summit Logo

    “Right from the start and throughout the entire clearly laid our video creation process, I felt the Squideo team understood exactly what I was looking for. I was looked after and advised the entire way and at the end received an amazing promotion video!”

    Tiffany Kroll

  • Language is Everything Logo

    “The guys at Squideo have a great workflow that makes it easy to perfect your video with them in a very collaborative way. All suggestions are dealt with in a positive way, and they don't stop until you are completely satisfied with the final result.”

    Julian Cole

  • Tapco Roofing Logo

    "It was a delight to work with the Squideo team. The team were super professional throughout the process, always ensuring that we had everything we need and patient throughout our review process. By far the fastest and most competitive product in the market."

    Jason Howling

Case Study

Claire Fox, Project Manager at Enclave

What caused you to start looking for a video production agency? "We’re still very small in size, with less than 10 full-time employees, meaning our internal resources are quite limited in creating the content we needed at the output level we were expecting." How did you find Squideo’s service/team? "Can’t fault it; did I mention we work in a very niche area? As such we had quite a few changes and tweaks throughout the process, but nothing was too much trouble and the team have been happy to use both their creative expertise and work with our team to integrate our own vision." How did you find Squideo’s communication and process? "Brilliant, always a same-day response from Ben and he was extremely helpful (and patient) with anything we threw at him!" Did you get the video you envisioned? "Absolutely, as a marketer I can be all-too fussy about the quality of the content we put our name to, but I am incredibly happy and proud to have such a polished video in our repertoire!"

Our Process

The video production process has never been easier than with Squideo. All you need is an idea, and we can work directly with you to build it into something inspiring.

Global & multilingual video production

Licensed footage styles

With access to millions of commercially licensed clips, we also produce videos that blend animation with stock footage, eliminating the need for filming. We can also use any digital assets you provide.

Any language

We produce translated videos in any language: Polish, Arabic, Chinese, Urdu and many more. Full translation includes a native voiceover artist, or text and subtitles only.

What our clients say

5.0
114 reviews
Wesley Hansen

I had an excellent experience working with Squideo, and the video they produced for my company was top notch. They bent over backwards to make it exactly what we were looking for. Already starting two more projects with them. Couldn't recommend Squideo enough!

Dewhurst Ltd

Squideo have produced five animated videos for me so far which have been well received by our existing customer base and potential customers. The service and ethos of the team at Squideo has been outstanding, nothing is too much trouble. There communications skills and flexibility is exceptional which has helped me significantly, especially when I’ve been busy. Would definitely recommend animated video to show customers your products and services and without doubt would use Squideo to produce them.

Saxon Weald

We recently used Squideo for a video project and we are incredibly pleased with the result. The team at Squideo have been nothing but helpful, and we would praise them highly on their turn around time and efforts to fit work into their busy schedules. We'd like to give a special mention to Callum who worked hard to make our project a success, and for whom nothing was ever too much trouble. We would highly recommend Squideo and look forward to working with them again in the future.

Craig Bromfield

Brilliant service, incredibly patient and creative team right from first point of contact. Very good vale for money. Highly recommended!

Hull Bunting

Highly recommend this company. Very accommodating to our requirements, and made for us a brilliant advert! Without doubt, the sales increase we experienced can also be attributed to the advert. The team within Fifty squid are very helpful and can offer great service when we were stuck for a storyboard idea. Nothing was too much trouble. Thanks guys, till we do another one! Diane and John, Hull Bunting Company.

Christopher Robin

We requested 2 very short videos for ad campaigns and it went through two phases. The first draft and second draft. By the second draft, the videos were pretty much complete and ready for use online. I've recently placed an order for a longer format video to explain a corporate service. I wouldn't have placed that order if the first 2 short videos weren't up to such a high standard. Price : great Quality: great Comms: good Time frame: exceptional Results: Very slick, professional and to brief

Juniper Research

We were very pleased with our final video, which was very professionally produced at a very reasonable cost. The service we received was very friendly, and the turn-around times for amends was very quick. We would definitely use Squideo again for any future video projects.

Andrew Steele

Both of our businesses have used Fifty Squid to produce corporate videos and we could not be happier. The process is quick, simple (and extremely good value for money) and the results were stunning. We could not be happier and look forward to using them again in the very near future.

KJN Home Improvements

Squideo are a a real pleasure to work with. Their Digital Media and marketing help has been fantastic from start to finish, they have listened to exactly what we wanted from the marketing and have helped us as a company improve dramatically on our social media platforms since we started working together. We cannot recommend Squideo enough and can't wait to continue working with them in the future.

Daniel Cawdron

Great service, fast turnaround and always a pleasure to work with

Robert Griffiths

Fast turnaround and high quality. They were very good about making small changes to improve the final product.

Kevin Smart

Excellent service. Very easy to choose my style of video, sound, voice-over etc and then they managed to understand very clearly what I required based on my script and storyboard. The draft version was pretty much spot-on and only needed minor changes to get to final version. Friends and family who've seen the finished product are very impressed, as am I. Would heartily recommend Squideo. Kevin from TaxiPals

  • Range of Voiceovers

    We offer a wide selection of voiceover artists to suit your brand and message

  • Priority Scheduling

    Need a faster production turnaround time? Select our priority scheduling option (subject to availability)

  • Money-Back Guarantee

    Our triple protection money-back guarantee gives you the reassurance that your marketing budget is safe and sound

Benefits of Animated Explainer Videos

Animated software explainer videos are a valuable asset for companies looking to explain their software in a way that is engaging, easily understandable, and memorable. Software can be complex, and it can be challenging to try and explain its functionality and various elements in a way that is easily understood. Through animated video production, complex information can be broken down and explained in a visually interesting and simple way, making it easy for viewers to understand and engage. As a visually interesting and dynamic format, animation can attract and engage viewers, increasing your post engagement and entertaining viewers. This format can also enhance brand awareness and recognition, by showcasing your brand’s unique personality and style, while ensuring that your messaging remains consistent across all your marketing channels. Animated explainer videos are also the ideal format for training videos, as creative visual elements can outline the various complex processes or elements, and make it easy for viewers to engage and understand.

5 Reasons Why Software Companies Invest in Explainer Videos

  • 01

    Simplify Complex Features and Workflows

    Explainer videos break down intricate software functions into clear, visual steps, helping users quickly understand how your product works and why it’s valuable.

  • 02

    Accelerate User Onboarding and Adoption

    New users learn faster with visual guidance. Videos reduce confusion, shorten onboarding time, and help customers become productive more quickly.

  • 03

    Increase Conversions During the Buyer Journey

    A concise explainer video on landing pages, demo requests, or product tours boosts engagement and drives more prospects to book a demo, start a trial, or sign up.

  • 04

    Reduce Support Tickets and Repetitive Queries

    Tutorial style explainers answer common questions upfront, easing the load on support teams and improving customer satisfaction.

  • 05

    Highlight Product Updates and New Features Clearly

    Impactful visuals help communicate what’s new and why it matters, increasing feature discovery and encouraging users to get more value from your software.

  • 06

    Stand Out in a Competitive SaaS Market

    High quality animation elevates brand perception, differentiates your offering, and helps you convey innovation more effectively than text heavy documentation.

Software Explainer Videos

At Squideo, our bespoke animated software videos are a visually compelling and unforgettable way to explain software and applications, break down key concepts and elements, and provide detailed explanations in a simple and easily understandable format. Our videos can be seamlessly shared across various platforms, which can generate heightened engagements and interest from your target audience. We specialise in creating a wide range of visual assets, including customer-facing videos, insightful training materials, and engaging FAQs perfect for both customers and employees. Our talented team of animators work closely with you to deliver your unique branding and marketing messages, effectively communicate your software’s features, and tell your story through visually interesting storytelling. We are well-versed in crafting impactful digital designs, and we can utilise any screenshots, screencasts, and reanimate software elements to create aesthetically pleasing and expert previews. With Squideo’s video production, you can expect dynamic, engaging, and creative assets that expertly showcase your software.

Are you ready to get started?

Triple Protection Guarantee

How the guarantee works
1. Storyboard
Unlimited revisions
2. Visual Concepts
Free set of visual revisions
3. First Draft
Free set of visual revisions