Getting your presentation right with video

Understand the power of video with this awesome article.

Date: 25/06/18

Using Video for Your Corporate Presentation


Every day, people all around the world watch a billion hours of video on YouTube alone. This staggering statistic demonstrates just how much people love captivating videos. But just because you work in a corporate setting, doesn’t mean you can’t use video to your advantage too.

Steve Jobs was an avid supporter of using videos for presentations. As early as 1984, Steve Jobs was already using video during product launches and key-note presentations. As Carmine Gallo, a contributor to the Forbes magazine suggests, it did not matter whether it was the newest Apple commercial, customer testimonial or explaining how a product was made - Jobs used videos masterfully.

So, if you plan on using video for future, corporate presentations – take a look at these tips below.

Commit to using video frequently

Research has revealed that only around 4% of professionals consistently use videos during presentations. This implies that 96% of professionals are missing out on the effective and persuasive power of a video presentation. Many people still don’t fully understand the sway video can have on an audience. According to a study by Dr. Richard Mayer, people exposed to multi-sensory environments – including pictures and videos – always have more accurate information of what was presented hours, days or even years later after the presentation. When the brain can build to mental model of a presentation, the connection is more effectively remembered.

Relevance is key

Videos during presentations should support, illustrate or further explain the narrative, not muddle up the presentation and confuse your audience more. You must therefore ensure that your videos are directly related to your presentation or the content of your talk.

Prepare for takeoff and landing

The ability to transition in an out of a video seamlessly is an art and requires both creativity and planning. We may have all experienced that awkward silence before a video begins to play – the presenter concludes a point, advances to the slide and stares at the screen with hope (and if it takes longer than a few seconds, desperation) that the videos plays. No introduction, no prologue, just the audience and presenter left in a very rather awkward silence.

With practice and foresight, you can make transitioning into your video seamless. You will need to rehearse your introduction and make it clear to the audience what your video is going to include. And also when coming back into the video it is necessary that you express the emotional narrative of the video. If it is sad and sombre, reflect that feeling when coming in, if it is fun and amusing, and then keep up the energy when introducing the video.

How much is too much?

People have varying opinions on this topic, but it is always important to keep it short, and not lose the attention of your audience. When considering a video for a presentation, keep the length of the video in mind.

Know your presentation in totality

You should know your presentation well before presenting it to your audience. Knowing your presentation and practicing before delivering it to your audience will improve the chances of your presentation being a success. Knowing your presentation is really important, especially when you are presenting via video because it is really very difficult to improvise when you cannot fully engage your audience. Practice, practice, practice. The more you rehearse and practice your presentation, the more you feel comfortable and in tune when delivering your presentation. Ideally you should practice giving your presentation with your video as well.