Effective Videos on Social Media

How to Make the Most of Social Media Videos

Date: 25/09/19

Social media is now an essential part of any successful marketing strategy. Videos are highly shareable and with the addition of subtitles, can even be viewed without sound. Social media platforms like Facebook offer in-depth viewer analysis, along with targeted marketing, making videos on social media one of the most powerful marketing tools out there.

What makes a good social media video?

Social media is one of the biggest content sources for users in 2019. But how do you stand out against streams of content which is available at the touch of a button? With an engaging animated video.

Videos for organic social media can be a lot longer than they can for Paid ads, which allows you to feature more information and a longer script than you can for a sponsored social media ad. Organic social media is free to post content on your own Facebook, Instagram, LinkedIn and Twitter pages. However, this content only reaches users when they have followed or interacted with your page, has been deemed worthy enough to be shared by other user to their following or has been found via hashtags or discovery pages.

To capture attention, you need to engage your user within the first few seconds, or users can simply scroll past your content as videos now auto play in the news feed. With the help of a strong Call-to-Action, you can encourage users to take action when watching rich media content such as video, such as complete a lead form or visit your website.

If you need help with social media marketing this is a service which we offer through Squideo Marketing, along with paid search ads we can recommend and manage your ads for you with our marketing specialists.

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