What Makes for a Good Explainer Video?

How to Create an Epic Explainer Video for Your Business

Date: 19/09/19

What exactly are Explainer Videos?

Explainer videos have become a key part of converting your website visitors into customers. They help explain a product or service in a super simple way. Traditionally, explainer video production has been out of reach for most companies because of the cost. Here at Squideo, we’ve done our best to make explainer animation accessible to companies of all sizes, without compromising on quality.

What makes a good explainer video?

As more and more video content is being consumed, many users turn to watching explainer videos for advice and information. Video content is easier to understand and more digestible than written content and be proven that explainer videos are essential for complex processes.

When planning your explainer video, the best place to start is writing your script. This creates the basis for your video, outlining what you want to say, and which points you want to highlight. This helps your video production team to create your video, letting them know what needs to go on each scene. If you don’t know where to start you can read our advice page on how to write the perfect script or have one of our in-house copywriters write your script for you as part of our script writing service.

Ideally, a good explainer video will be short, but still feature all the necessary information. The shorter the video the more likely the user will watch the video, due to interruptions, a short attention span or available watch time. This also depends where the video will be watched.

If you are using your video as an advert, there are certain limitations on the video length. If you are sending your video out as part of a product package with video instruction on how to use it, then the video can be much longer as the user already is invested in the information and it becomes a necessity.